Why You Can’t Afford to Skip Video Tours (Property Management Industry)

Why You Can’t Afford to Skip Video Tours (Property Management Industry)
Why You Can’t Afford to Skip Video Tours
AppFolio Complete Solution Includes: Web-BasedPropertyManagementSoftware • Property management and accounting • Online rent collection (free) • Prospect / guest card tracking • Marketing • Website • Payment processing • Online applications • Resident Screening So You Run A More Successful Business #AppFolioChat | @AppFolio | @IREM|@videotourcoach
IREM Community of Professional Real Estate Managers •Advancing the profession – all property sectors; from site to CEO •Memberships •Credentials – CPM®, ARM®, ACoM, AMO® •80 U.S. Chapters; 14 International Chapters Property Management Education & Professional Development •Core competencies for success…and more •Maximize the value of real estate assets •Classroom, online, conferences Industry Knowledge and Resources •Asset/financial management, leadership, talent management, managing the management company, building operations www.irem.org Good managementmatters….wherepeoplelive, work,and shop
Today’s Presenter • Owner / Broker – 30th year Home Property Management in Florida • Industry Educator (NARPM, Realtor Association, Conference Speaker) • Founder of VirtuallyinCredible.com • Creator of ‘Reality Video Walkthrough Tours’ Todd Breen,Virtually inCredible #AppFolioChat | @AppFolio | @IREM|@videotourcoach
Todd’s Background • Began shooting inspection videos in 1994 • YouTube channel has 100’s of video tours • Trained 1,000’s of Property Managers to shoot videos #AppFolioChat | @AppFolio | @IREM|@videotourcoach
Polling Question A) Yes – A lot! A) Yes – Sometimes A) No, Not Yet AreYou Using VideoWalkthroughTours Today? #AppFolioChat | @AppFolio | @IREM|@videotourcoach
Why Video? • People • Profits • Pollution! Part 1 - Benefits Part 2 – Getting Started • Equipment • Training • Motivation! #AppFolioChat | @AppFolio | @IREM|@videotourcoach
Benefits to Property Managers “Units we market using video walkthrough tours rent twice as faster than those without video tours. These units rent in half the number of showings compared to units with no video tours” Brad Larsen San Antonio, Texas Cut vacancyperiods & showingsin half 147 subscribers 60,984 views Joined March 10, 2008 #AppFolioChat | @AppFolio | @IREM|@videotourcoach
Benefits to Profits “Property Owners love our video marketing and inspections. This helps close more new listings for us every month.” Andrew Dougill Tampa, Florida Easilysign up more new biz 266 subscribers 105,539 views Joined March 7, 2010 #AppFolioChat | @AppFolio | @IREM|@videotourcoach
Benefits to Home Shoppers “The video tour was the deciding factor in our decision to see this home – and rent it before seeing any others.” John B. moved from NYC to Delray Beach, FL VideoTours Narrow Search 219 subscribers 150,843 views Joined February 16, 2010 #AppFolioChat | @AppFolio | @IREM|@videotourcoach
Benefits to Tenants “THANK YOU for only interrupting us to show the property one time! We will rent from you again!” Jen & Gabe Military Tenants Fewershowingswhileoccupied 219 subscribers 150,843 views Joined February 16, 2010 #AppFolioChat | @AppFolio | @IREM|@videotourcoach
Benefits to Environment • Reduce traffic • Reduced petroleum use • Reduced fuel emissions Fewershowingsmeans How much pollution do rental property showings create? #AppFolioChat | @AppFolio | @IREM|@videotourcoach
Benefits to Environment Stats: 42 million rental households @ 15% annual turnover = 6 million vacancies shown & rented every year (source: US Census Bureau 2012 ) 1 gallon of gas/showing creates 20 pounds of carbon dioxide Video tours cut required number of showings in half If every rental manager in USA cut their number of showings in half with video walkthrough tours, how much could we improve our air quality? US CensusData #AppFolioChat | @AppFolio | @IREM|@videotourcoach
Polling Question What is the averagenumberof showingsrequiredto fill your vacancies? #AppFolioChat | @AppFolio | @IREM|@videotourcoach
Benefits to Environment Home Property Management is committed to protecting our natural resources and reducing any negative impact to the environmental across our operations, including air water and waste. That’s why we use innovative Video Walk Through Tours to show our available properties online, reducing harmful carbon dioxide emissions from needless property showings, and reducing America’s dependence on expensive foreign oil. http://www.homepropertymanagement.com/green-initiative/ “Our Commitment to EnvironmentalExcellence” #AppFolioChat | @AppFolio | @IREM|@videotourcoach
“We looked at hundreds of homes online” • How can we make our listings stand out from the crowd? • Photos and written descriptions connect with only one of the four ways we remember & process information • Reality Video walk through tours connect with all four levels of our memory processing systems VideoMarketingStrategies to IncreaseOnlineSales The Neuroscience of Video Dr. David Peterzell, Ph.D Ph.D #AppFolioChat | @AppFolio | @IREM|@videotourcoach
For the scientists in the audience  Video is FOUR TIMES easier to remember than photos #AppFolioChat | @AppFolio | @IREM|@videotourcoach
How to Shoot Video Tours • See sample video tours shot by property managers http://virtuallyincredible.com/vide o-tours-training/ • Watch tours as if you were a home shopper vs. movie critic! • Watch 8 part series on how and why to use video in your business If you can walk& talk at the same time, you can do this! #AppFolioChat | @AppFolio | @IREM|@videotourcoach
Viewer Engagement Tips Register for free access to training at www.virtuallyincredible.com Complete VideoTrainingSeriesavailablefree #AppFolioChat | @AppFolio | @IREM|@videotourcoach
Viewer Engagement Tips Describethe floor plan whenyou enter the front door #AppFolioChat | @AppFolio | @IREM|@videotourcoach
Viewer Engagement Tips Describethe floor plan at hallways and top of stairs #AppFolioChat | @AppFolio | @IREM|@videotourcoach
Viewer Engagement Tips Hold still! Rewardthe viewerafter walking #AppFolioChat | @AppFolio | @IREM|@videotourcoach
Viewer Engagement Tips • Transfer your enthusiasm to the viewer • Describe features and then benefits • Get the best wide angle lens possible Transferyour enthusiasm #AppFolioChat | @AppFolio | @IREM|@videotourcoach
Equipment – WideAngle Lens #AppFolioChat | @AppFolio | @IREM|@videotourcoach
Equipment for Smartphones • http://virtuallyincredible.com/recommended-video-equipment/ • HDhat Kits for Smart Phones • $300 - $600 • Discount code: VISAVE • Pro – makes great videos! • Pro – best super wide angle • Con – delicate gear #AppFolioChat | @AppFolio | @IREM|@videotourcoach
Equipment for Smartphones • http://virtuallyincredible.com/recommended-video-equipment/ • Kits for Smart Phones • $150 - $550 • Pro – Durable Gear • Con – Wide Angle #AppFolioChat | @AppFolio | @IREM|@videotourcoach
WiFi Equipped Cameras • Samsung Galaxy Camera • Video light kit & handle • $350 + $80 • Pro – durable gear • Pro – not your cell phone! • Pro – SD card is removable • Con – mid range wide angle #AppFolioChat | @AppFolio | @IREM|@videotourcoach
Upload Directly to YouTube #AppFolioChat | @AppFolio | @IREM|@videotourcoach
Get link from YouTube #AppFolioChat | @AppFolio | @IREM|@videotourcoach
Paste Link into PropertyAd #AppFolioChat | @AppFolio | @IREM|@videotourcoach
What Home Shoppers See… #AppFolioChat | @AppFolio | @IREM|@videotourcoach
Video Tours on Your Website! What home shoppersexperienceon your website SEO Benefits of videotours • Time on Site • YouTube shares #AppFolioChat | @AppFolio | @IREM|@videotourcoach
Should I Shoot My Own Videos? • Ray White Real Estate sells over $20 billion annually • Professional produced videos on YouTube • How does this compare to my Property Management Company? #AppFolioChat | @AppFolio | @IREM|@videotourcoach
Outsourced vs. In House Video Tours Outsource Videos In House Videos Cost $200 per video tour Free Time 2 hours 15 minutes Viewer Perception Routine Marketing ‘Reality Intrigue’ Memorability Another ‘slide show’ As if I were there Best Conversion Call for showing Virtual Transaction #AppFolioChat | @AppFolio | @IREM|@videotourcoach
Internet Connection Speed • Get the fastest upload speed! • Pay only a little more • Most videos will load in 5 minutes depending on your upload bandwidth • Call you ISP and order maximum upload bandwidth #AppFolioChat | @AppFolio | @IREM|@videotourcoach
A LookAhead • Videos continue to become easier to shoot & share! • Customers expect videos • Property Managers who don’t offer video will continue to lose market share #AppFolioChat | @AppFolio | @IREM|@videotourcoach
Next Steps • Visit www.VirtuallyinCredible.com • Register to view ‘How To Shoot Video Tour’ training (free) • Latest equipment recommendations • Subscribe to Video Mastery Service - ‘we do it for you’ • ‘Hands On Video Workshop’ at Appfolio Customer Conference #AppFolioChat | @AppFolio | @IREM|@videotourcoach
Thank you! QuestionsandAnswers #AppFolioChat | @AppFolio | @IREM|@videotourcoach

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