This blog talks about the importance of having a language translator for your estore, and how it can help you expand your customer base.

1. Language Translator: The Need of the
Hour
Are you an estore owner having global clients? Then your online store
must support the translation of your store content into different
languages seamlessly. If you don't have this feature, then this blog is just
for you.Having an online store comes with many benefits that grow your
business on a global scale. It helps you in providing better customer
satisfaction and experience as well. And having a store that supports
multiple languages adds to customer delight.
How?
Many times, customers need websites they visit to translate content in
their regional languages.
For better understanding.
That’s where a Language Translator comes in the picture.

2. What is Language Translator?
Language Translator translates your webpage content into the
languages your customer needs. This helps your customers to navigate
through the website seamlessly and also understand your products
easily. Most of the website owners rely on Google translator for this but
they forget to take some factors into consideration. Like people using
Bing, DuckDuckGo, Firefox or any other search engine, ​translation
mishaps​, etc. So, if you are one of them, it is time to consider an
alternative or a translator that overcomes its drawbacks.
Why is Translating Important?
People think English to be a widely spoken language. But only ​360
million people out of 7.5 billion are native English speakers​. So, if
you are having a global customer base, it definitely raises a need for a
translator. In many countries, English is not so dominant and your
customers might be more comfortable in their regional languages.
Moreover, many times it can happen that customers come to your online
store and try to make a purchase but cannot, due to the language
barrier. As the customer cannot understand your product detail page, he
will struggle with the decision and most probably leave empty-handed.
Hence, it only makes sense to have a language translator in place.
Magento Language Translation Extension by AppJetty
You might be asking why you should use ​Language Translator by
AppJetty and not the many options available in the market for translating
the contents of your webstore? Well, Language Translator also known
as Language Switcher is built on Magento 2 platform and works as its
extension. It is easy to understand and integrate with your Magento 2
admin and doesn’t require any skill from the admin’s end.

3. Our Magento Language Switcher ​provides many features that other
translators might not have. Let’s have a look:
Full control over Translations:
Our translator helps you to translate the content of your website using
Google Translator API but you will have full control and can also edit the
translated part before making it live. You can edit the translator content
through a WYSIWYG editor which is very handy.
No IP-based results:
This is one of the important features of our translator. It does not
translate the content of your website based on the IP address of your
customer. IP based results, many times, do not provide proper
translations. Moreover, what if someone might be traveling to another
country? They should have the freedom to choose the language they
wish to see your website.
Translate Content, Product, Category Pages:
It helps you in translating the content of your website beyond the
webpages. You can easily translate pages like Product, Category,
Review Pages, etc. from the backend.
Keep Limit on Daily Translation:
Our language translator works on Google API which charges you based
on the number of characters translated. So, to save your resources, our
Magento 2 language translator extension lets you keep a limit on the
daily translations of the content. When the translations requested go
beyond your limit, then the remaining translations happen the next day.

4. Final Words:
Language has been connecting people all over the world since the
beginning of existence. And it can help you connect better with your
audience today too! It all depends on the efforts you make to provide this
convenience to your customers.
Original Blog:
https://www.appjetty.com/blog/language-translator-necessity