Lenticular printing uses a transparent film with thin convex lenses laid over a printed image. As the viewer moves, their eyes see different parts of the image, creating the illusion of depth, movement or multiple images. It can produce effects like 3D, zooming, flipping between images or motion through animation. Lenticular panels are used in advertising and allow short videos or dynamic content to be presented on thin, static sheets.

1. lenticular system
What is lenticular printing?
Lenticular printing is based upon a special image
processing system. Once the printed image is develped,
a special transparent film formed by exceptionally thin
convex lenses is laid on top of the printed item. The
lenticular sheet recreates a visual phenomena
(parallaxes) which allows human beings to perceive The advantages
tridimensionality with just a few millimeter thick panel. 1) High impact effects that are easily created;
2) Exploiting viewer’s movement;
Lenticular panels can be built on 120x180 MIDI backlit
3) Boundless and new creative spaces;
advertising structures.
4) Three-dimensional and dynamic effects;
5) A short TV spot can be transferred to a few millimeter
thick Plexiglas sheet
Lentycular Image
Point of Point of
view 1 view 2
Viewer Movement
Viewer Movement Left eye Right eye
Ser.Com. S.p.A. – 50126 Firenze Largo Novello 1/c – tel. 0556815224 fax 0556801957
www.sercomfirenze.it – info@sercomfirenze.it

2. lenticular system
FLIP EFFECT
Dynamics is at the root of FLIP effect
This effect allows us to flip between two or multiple different images. Its versatility
is suited to a staggering number of very creative projects.
Ser.Com. S.p.A. – 50126 Firenze Largo Novello 1/c – tel. 0556815224 fax 0556801957
www.sercomfirenze.it – info@sercomfirenze.it

3. lenticular system
ZOOM EFFECT
The ZOOM effect allows us to guide the viewer’s focus to a detail
of a scene starting from an overview of the object.
Ser.Com. S.p.A. – 50126 Firenze Largo Novello 1/c – tel. 0556815224 fax 0556801957
www.sercomfirenze.it – info@sercomfirenze.it

4. lenticular system
MOTION EFFECT
The MOTION “mini spot” effect displays different picture frames that produce
a short animation.
Ser.Com. S.p.A. – 50126 Firenze Largo Novello 1/c – tel. 0556815224 fax 0556801957
www.sercomfirenze.it – info@sercomfirenze.it

5. lenticular system
MORPH EFFECT
The MORPH effect displays the gradual transformation of an object into
another.
Ser.Com. S.p.A. – 50126 Firenze Largo Novello 1/c – tel. 0556815224 fax 0556801957
www.sercomfirenze.it – info@sercomfirenze.it

6. lenticular system
3D EFFECT
The 3D effect creates a three-dimensional illusion employing a 2-3
millimeter thick bidimensional image.
Ser.Com. S.p.A. – 50126 Firenze Largo Novello 1/c – tel. 0556815224 fax 0556801957
www.sercomfirenze.it – info@sercomfirenze.it

7. lenticular system
COMBINED EFFECTS
All effects can be conbined to
achieve even more astonishing
results
3D+Flip
e.g. Ruler
Zoom+Moting+Flip
Ser.Com. S.p.A. – 50126 Firenze Largo Novello 1/c – tel. 0556815224 fax 0556801957
www.sercomfirenze.it – info@sercomfirenze.it

8. lenticular system
3D EXAMPLE
Ser.Com. S.p.A. – 50126 Firenze Largo Novello 1/c – tel. 0556815224 fax 0556801957
www.sercomfirenze.it – info@sercomfirenze.it

9. lenticular system
MOTION EXAMPLE
Ser.Com. S.p.A. – 50126 Firenze Largo Novello 1/c – tel. 0556815224 fax 0556801957
www.sercomfirenze.it – info@sercomfirenze.it