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Google Play Store
Material Design and
How It Will Affect ASO
Application Store Optimization| 2013
Application Store Optimization| 2013
What Is Material Design?
Material Design will
be available with the
Android L update....
Application Store Optimization| 2013
How Apps Will Be Displayed
As we browsed the pre-
release version of the
Google Play ...
Application Store Optimization| 2013
After we installed the pre-release APK, this is
what the page looked like. Starting a...
Application Store Optimization| 2013
The app icon
is also much
smaller in the
pre-release
version -
Application Store Optimization| 2013
Apps that didn’t have
a promo video displayed
a banner image instead.
So if you do no...
Application Store Optimization| 2013
We were able to read the full description when we tapped
“Read More.” It displayed in...
Application Store Optimization| 2013
Even with this new
layout, the beginning of
the description will
continue to play a r...
Application Store Optimization| 2013
The format at the end of the page was also a little different. The
developer informat...
Application Store Optimization| 2013
The app icon was the
same size in the search
results. So if the layout
of the search ...
Application Store Optimization| 2013
How To Try It Right Now
If you want to explore these changes for yourself, you can do...
Application Store Optimization| 2013
Conclusion
Keep in mind that a lot could change in the final release.
But the current...
Application Store Optimization| 2013
To learn more in details, just click here
Find us Online:
Visit: www.applicationstore...
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Google Play Store Material Design and How It Will Affect ASO

Google calls their next update Material Design. This will explain what it is and how it will affect app publishers. We will also show you how you can preview the Google Play Store changes for yourself.

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Google Play Store Material Design and How It Will Affect ASO

  1. 1. Google Play Store Material Design and How It Will Affect ASO Application Store Optimization| 2013
  2. 2. Application Store Optimization| 2013 What Is Material Design? Material Design will be available with the Android L update. It is a refinement of the UI and a move towards to a flatter and more intuitive framework.
  3. 3. Application Store Optimization| 2013 How Apps Will Be Displayed As we browsed the pre- release version of the Google Play Store, most of the store looked surprisingly similar to the current version. However, there were big changes on the app pages.
  4. 4. Application Store Optimization| 2013 After we installed the pre-release APK, this is what the page looked like. Starting at the top, we noticed that the promo video is prominently displayed. This looks much better than the current version, where the video is dark and doesn’t display a cover image.
  5. 5. Application Store Optimization| 2013 The app icon is also much smaller in the pre-release version -
  6. 6. Application Store Optimization| 2013 Apps that didn’t have a promo video displayed a banner image instead. So if you do not have a video, you will need to do a lot of testing with this image because it is the first thing that people will see.
  7. 7. Application Store Optimization| 2013 We were able to read the full description when we tapped “Read More.” It displayed in full screen format.
  8. 8. Application Store Optimization| 2013 Even with this new layout, the beginning of the description will continue to play a role in influencing people to download the app. But it should be less of a factor since it is hidden by default.
  9. 9. Application Store Optimization| 2013 The format at the end of the page was also a little different. The developer information was hidden until it was tapped on. Although it doesn’t affect ASO, this change made the bottom of the page look much cleaner. Since the app icon is much smaller on the app page in the new version, one might conclude that it will have less of an effect on downloads. But keep in mind that this is only on the app page.
  10. 10. Application Store Optimization| 2013 The app icon was the same size in the search results. So if the layout of the search results remains the same in the final version, the app icon will continue to play a major role in App Store Optimization.
  11. 11. Application Store Optimization| 2013 How To Try It Right Now If you want to explore these changes for yourself, you can download the latest Google Play Store prerelease APK. This app also makes it easy to roll back to the previous version. Play around with the new store design and think about how these changes will affect how you optimize your app.
  12. 12. Application Store Optimization| 2013 Conclusion Keep in mind that a lot could change in the final release. But the current version looks really good and we can’t imagine that too much will change from now until then. If the badges are moved to the bottom of the page, that would be ideal. But that is the only change that we would like to see. You may have to switch back and forth between the two versions to notice the differences. It may be a bit of a hassle, but this research can help you stay ahead of your competition.
  13. 13. Application Store Optimization| 2013 To learn more in details, just click here Find us Online: Visit: www.applicationstoreoptimization.com Mail: info@applicationstoreoptimization.com Call: +1 209-6825-841

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  • ChhoteLalBabu

    Sep. 14, 2014

Google calls their next update Material Design. This will explain what it is and how it will affect app publishers. We will also show you how you can preview the Google Play Store changes for yourself.

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