SlideShare une entreprise Scribd logo
1  sur  20
t
A powerpoint
presentation by:
1-4
is a genre of speculative
fiction dealing with
imaginative concepts such as
futuristic settings, futuristic
science and technology, space
travel, time travel, faster than
light travel, parallel universes
and extraterrestrial life.
SCIENCE FICTION
Science fiction often
explores the potential
consequences of
scientific and other
innovations, and has
been called a
"literature of ideas”
It usually eschews the
supernatural, and unlike the
related genre of fantasy,
historically science fiction stories
were intended to have at least a
faint grounding in science-based
fact or theory at the time the story
was created, but this connection
has become tenuous or non-
existent in much of science
fiction.
AlDub Phenomenon
www.hatawtabloid.com
Children, elders, teens,
married or not, single or
in a relationship; who
does not know AlDub?
AlDub Phenomenon
Almost everyone is
hooked in their story.
through media their story
circulated all over the
globe making their own
name in show-business.
AlDub Phenomenon
Media is known to be the channel in which a
certain people, events or things became
popular.
With media, information were transferred
easily. Pop-culture on the other hand is the
culture being transmitted via mass media.
The most common categories of pop culture
are entertainment which includes movies,
music, tv; sport and news, politics, fashion
and technology. One of the popular today is
the AlDub phenomenon.
AlDub Phenomenon
'AlDub' is the word coined from the name of
the characters in Eat Bulaga's Kalyeserye
namely Alden Richards and Maine Mendoza
a.k.a Yaya Dub.
Filipinos always seeks entertainment, we
are known for smiling even if we have
problems. With this attitude, we are capable
of handling problems that come in our life.
We are good at diverting our attentions
instead of focusing in it.
AlDub Phenomenon
AlDub is famous for its witty
characters and it showcases the
Filipino values that is almost
forgotten nowadays.
AlDub Phenomenon
The implications of Media and pop
culture is that we cannot say if it
will be a good turn out or the
viewer will take it negatively. In
AlDub's case, the negative
implications were many people
AlDub Phenomenon
The implications of Media and pop
culture is that we cannot say if it
will be a good turn out or the viewer
will take it negatively. In AlDub's
case, the negative implications were
many people engage themeselves
into bashing other people which is
not a good practice. This
malpractice is made possible by
mass media.
Social Media: A Luring Campaign
prioritymediaplus.com
Social Media: A Luring Campaign
Social media such as facebook, twitter,
instagram and tumblr has greatly influence
the image of the political candidates and
campaigns.
Social media gives information about the
presidential and other political candidates
on their standings and opinions on different
issues, behavior and traits.
But has social media given sufficient
information for voters to adequately know
the right one to elect or just being
influenced by wrong beliefs?
Social Media: A Luring Campaign
What are the bases of people on electing officials?
Popularity? Sympathy? Commercials? Celebrity
endorsement? Policy stances? Or achievements?
Commercials and social media can help draw bigger
crowds’ vote that’s why social media is being use
by officials in campaigning and has conquered and
catch people’s interest and attention. Philippines
was named as "The Social Networking Capital of
the World”, thus, Social media serves as strategy to
wield power on election. A study released by
Universal McCann entitled "Power To The People -
Wave3" pointed out that there are 83 percent of
Filipinos surveyed are members of a social
network.
Social Media: A Luring Campaign
Don’t be easily convinced and lured by
the candidates’ advertisements in
social media, celebrity endorsement
and beautiful promises that meant to
be broken but rather look deeper on
the candidate’s achievements and
contributions to the country. Social
media will be a big help in deciding the
candidate to elect but sometimes it
will just confuse people’s mind.
Social Media: A Luring Campaign
Berthiaume,J. (2015).. The politics of pop culture in presidential campaign. University of
Wisconsin: Eau Claire. Retrieved from http://www.uwec.edu/news/stories/the-politics-of-
pop-culture-in-presidential-campaigns_76651
Gans, Herbert J. (1974). Popular Culture and High Culture (An Analysis and Evaluation of
Taste). New York City. Basic Books Inc. Publishers
Gonzalez, D. (2007). Elections, the media and pop culture. Hot Manila. Retrieved from
http://hotmanila.ph/content/focus/elections-media-and-pop-culture
Gonzalez, D. (2009). Popular Culture and Elections. Discover the Gift. Retrieved from
http://discoverthegift.blogspot.com/2009/12/popular-culture-and-elections.html
Lazarus, N. (2012).The Pros and Cons of Covering the Election on Twitter. PRNewser.
Retrieved from www.adweek.com/prnewser/pros-and-cons-electiontwitter/35005
Pertierra, R. (2012). The New Media, Society & Politics in the Philippine. FesMedia Asia
Series. Berlin, Germany. Fesmedia Asia.
Schoening,B.S.& Kasper, E.T. (2011). Don't Stop Thinking About the Music: The Politics of
Songs and Musicians in Presidential Campaigns. Plymouth, United Kingdom. Lexington
Books
(N.A.) (2015). Social networking in the Philippines. Wikipedia. Retrieved from
https://en.wikipedia.org/wiki/Social_networking_in_the_Philippines
Reference:
POP CULTURE AND ITS EFFECT
TO LANGUAGE
Media and pop culture

Contenu connexe

Tendances

Pop culture and mass culture
Pop culture and mass culturePop culture and mass culture
Pop culture and mass cultureindependent
 
Popular culture
Popular culturePopular culture
Popular cultureShahEman
 
Popular culture
Popular culturePopular culture
Popular cultureCaponEmily
 
Mass & popular culture
Mass & popular cultureMass & popular culture
Mass & popular culturetelecritics
 
What is Popular Culture?
What is Popular Culture?What is Popular Culture?
What is Popular Culture?Dustin Kidd
 
Popular Culture and the Media
Popular Culture and the MediaPopular Culture and the Media
Popular Culture and the MediaMansa Daby
 
Spread of american pop culture
Spread  of american pop culture Spread  of american pop culture
Spread of american pop culture Hunais Abdul Nafi
 
Popular Culture
Popular CulturePopular Culture
Popular Culturejdodwyer
 
Mass Media in Popular Culture
Mass Media in Popular CultureMass Media in Popular Culture
Mass Media in Popular CultureSameena Siddique
 
Responding to Inequalities in Popular Culture
Responding to Inequalities in Popular CultureResponding to Inequalities in Popular Culture
Responding to Inequalities in Popular CultureDustin Kidd
 
Explain Popular Culture
Explain    Popular CultureExplain    Popular Culture
Explain Popular CulturePritiba Gohil
 
Mass culture theory 2013
Mass culture theory 2013Mass culture theory 2013
Mass culture theory 2013heatherseelbach
 
Popular culture and ideology
Popular culture and ideologyPopular culture and ideology
Popular culture and ideologyKayyah_Robun
 
What is Popular Culture?
What is Popular Culture?What is Popular Culture?
What is Popular Culture?Mansa Daby
 
Popular Culture Theories
Popular Culture TheoriesPopular Culture Theories
Popular Culture TheoriesMansa Daby
 
Globalization of Pop Culture
Globalization of Pop CultureGlobalization of Pop Culture
Globalization of Pop CultureHunais Abdul Nafi
 

Tendances (20)

Pop culture and mass culture
Pop culture and mass culturePop culture and mass culture
Pop culture and mass culture
 
Popular culture
Popular culturePopular culture
Popular culture
 
Popular culture
Popular culturePopular culture
Popular culture
 
Mass & popular culture
Mass & popular cultureMass & popular culture
Mass & popular culture
 
What is Popular Culture?
What is Popular Culture?What is Popular Culture?
What is Popular Culture?
 
Popular Culture and the Media
Popular Culture and the MediaPopular Culture and the Media
Popular Culture and the Media
 
Representations and Popular Culture
Representations and Popular CultureRepresentations and Popular Culture
Representations and Popular Culture
 
Spread of american pop culture
Spread  of american pop culture Spread  of american pop culture
Spread of american pop culture
 
Popular Culture
Popular CulturePopular Culture
Popular Culture
 
Mass Media in Popular Culture
Mass Media in Popular CultureMass Media in Popular Culture
Mass Media in Popular Culture
 
Responding to Inequalities in Popular Culture
Responding to Inequalities in Popular CultureResponding to Inequalities in Popular Culture
Responding to Inequalities in Popular Culture
 
Pop culture
Pop culturePop culture
Pop culture
 
Popular culture
Popular culturePopular culture
Popular culture
 
Popular culture
Popular culturePopular culture
Popular culture
 
Explain Popular Culture
Explain    Popular CultureExplain    Popular Culture
Explain Popular Culture
 
Mass culture theory 2013
Mass culture theory 2013Mass culture theory 2013
Mass culture theory 2013
 
Popular culture and ideology
Popular culture and ideologyPopular culture and ideology
Popular culture and ideology
 
What is Popular Culture?
What is Popular Culture?What is Popular Culture?
What is Popular Culture?
 
Popular Culture Theories
Popular Culture TheoriesPopular Culture Theories
Popular Culture Theories
 
Globalization of Pop Culture
Globalization of Pop CultureGlobalization of Pop Culture
Globalization of Pop Culture
 

En vedette

Social Media: Pop Culture + #Brands
Social Media: Pop Culture + #BrandsSocial Media: Pop Culture + #Brands
Social Media: Pop Culture + #BrandsBen Rubenstein
 
Market Driven Media
Market Driven MediaMarket Driven Media
Market Driven MediaMr Ambika
 
Introduction to FUNCTIONALISM
Introduction to FUNCTIONALISMIntroduction to FUNCTIONALISM
Introduction to FUNCTIONALISMmfi2302
 
Functionalism sociology
Functionalism sociologyFunctionalism sociology
Functionalism sociologytaialynn3
 
Mobile phone usage among indian youth
Mobile phone usage among indian youthMobile phone usage among indian youth
Mobile phone usage among indian youthPriyanka Matanhelia
 
Powerpoint
PowerpointPowerpoint
Powerpointchrilee
 
Mobile phone and youth culture by Hezekiah
Mobile phone and youth culture by HezekiahMobile phone and youth culture by Hezekiah
Mobile phone and youth culture by Hezekiahpumascomm
 

En vedette (7)

Social Media: Pop Culture + #Brands
Social Media: Pop Culture + #BrandsSocial Media: Pop Culture + #Brands
Social Media: Pop Culture + #Brands
 
Market Driven Media
Market Driven MediaMarket Driven Media
Market Driven Media
 
Introduction to FUNCTIONALISM
Introduction to FUNCTIONALISMIntroduction to FUNCTIONALISM
Introduction to FUNCTIONALISM
 
Functionalism sociology
Functionalism sociologyFunctionalism sociology
Functionalism sociology
 
Mobile phone usage among indian youth
Mobile phone usage among indian youthMobile phone usage among indian youth
Mobile phone usage among indian youth
 
Powerpoint
PowerpointPowerpoint
Powerpoint
 
Mobile phone and youth culture by Hezekiah
Mobile phone and youth culture by HezekiahMobile phone and youth culture by Hezekiah
Mobile phone and youth culture by Hezekiah
 

Similaire à Media and pop culture

Similaire à Media and pop culture (8)

Argumentative Essay On Media
Argumentative Essay On MediaArgumentative Essay On Media
Argumentative Essay On Media
 
8_The_Mass_Media_and_Society.pptx
8_The_Mass_Media_and_Society.pptx8_The_Mass_Media_and_Society.pptx
8_The_Mass_Media_and_Society.pptx
 
Mass Media Essay Topics
Mass Media Essay TopicsMass Media Essay Topics
Mass Media Essay Topics
 
Argumentative Essay On Mass Media
Argumentative Essay On Mass MediaArgumentative Essay On Mass Media
Argumentative Essay On Mass Media
 
Argumentative Essay On Mass Media
Argumentative Essay On Mass MediaArgumentative Essay On Mass Media
Argumentative Essay On Mass Media
 
Mass media and its impact on society
Mass media and its impact on societyMass media and its impact on society
Mass media and its impact on society
 
U.s. youth produsers & news media
U.s. youth produsers & news mediaU.s. youth produsers & news media
U.s. youth produsers & news media
 
Propaganda engl web pr
Propaganda engl web prPropaganda engl web pr
Propaganda engl web pr
 

Dernier

Production diary Film the city powerpoint
Production diary Film the city powerpointProduction diary Film the city powerpoint
Production diary Film the city powerpointAshtonCains
 
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceVellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceDamini Dixit
 
VIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only
VIP Call Girls Morena 9332606886 Free Home Delivery 5500 OnlyVIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only
VIP Call Girls Morena 9332606886 Free Home Delivery 5500 Onlykhanf3647647
 
Capstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdfCapstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdfeliklein8
 
Elite Class ➥8448380779▻ Call Girls In Nizammuddin Delhi NCR
Elite Class ➥8448380779▻ Call Girls In Nizammuddin Delhi NCRElite Class ➥8448380779▻ Call Girls In Nizammuddin Delhi NCR
Elite Class ➥8448380779▻ Call Girls In Nizammuddin Delhi NCRDelhi Call girls
 
Social media marketing/Seo expert and digital marketing
Social media marketing/Seo expert and digital marketingSocial media marketing/Seo expert and digital marketing
Social media marketing/Seo expert and digital marketingSheikhSaifAli1
 
Film show pre-production powerpoint for site
Film show pre-production powerpoint for siteFilm show pre-production powerpoint for site
Film show pre-production powerpoint for siteAshtonCains
 
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...ZurliaSoop
 
Film the city investagation powerpoint :)
Film the city investagation powerpoint :)Film the city investagation powerpoint :)
Film the city investagation powerpoint :)AshtonCains
 
Film show post-production powerpoint for site
Film show post-production powerpoint for siteFilm show post-production powerpoint for site
Film show post-production powerpoint for siteAshtonCains
 
Call Girls In South Ex. Delhi O9654467111 Women Seeking Men
Call Girls In South Ex. Delhi O9654467111 Women Seeking MenCall Girls In South Ex. Delhi O9654467111 Women Seeking Men
Call Girls In South Ex. Delhi O9654467111 Women Seeking MenSapana Sha
 
Elite Class ➥8448380779▻ Call Girls In Nehru Place Delhi NCR
Elite Class ➥8448380779▻ Call Girls In Nehru Place Delhi NCRElite Class ➥8448380779▻ Call Girls In Nehru Place Delhi NCR
Elite Class ➥8448380779▻ Call Girls In Nehru Place Delhi NCRDelhi Call girls
 
Film show production powerpoint for site
Film show production powerpoint for siteFilm show production powerpoint for site
Film show production powerpoint for siteAshtonCains
 
Ready to get noticed? Partner with Sociocosmos
Ready to get noticed? Partner with SociocosmosReady to get noticed? Partner with Sociocosmos
Ready to get noticed? Partner with SociocosmosSocioCosmos
 
Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...
Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...
Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...Delhi Call girls
 
Capstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdfCapstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdfeliklein8
 
Elite Class ➥8448380779▻ Call Girls In New Friends Colony Delhi NCR
Elite Class ➥8448380779▻ Call Girls In New Friends Colony Delhi NCRElite Class ➥8448380779▻ Call Girls In New Friends Colony Delhi NCR
Elite Class ➥8448380779▻ Call Girls In New Friends Colony Delhi NCRDelhi Call girls
 
Interpreting the brief for the media IDY
Interpreting the brief for the media IDYInterpreting the brief for the media IDY
Interpreting the brief for the media IDYgalaxypingy
 
Call Girls In Gurgaon Dlf pHACE 2 Women Delhi ncr
Call Girls In Gurgaon Dlf pHACE 2 Women Delhi ncrCall Girls In Gurgaon Dlf pHACE 2 Women Delhi ncr
Call Girls In Gurgaon Dlf pHACE 2 Women Delhi ncrSapana Sha
 

Dernier (20)

Production diary Film the city powerpoint
Production diary Film the city powerpointProduction diary Film the city powerpoint
Production diary Film the city powerpoint
 
The Butterfly Effect
The Butterfly EffectThe Butterfly Effect
The Butterfly Effect
 
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceVellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
VIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only
VIP Call Girls Morena 9332606886 Free Home Delivery 5500 OnlyVIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only
VIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only
 
Capstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdfCapstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdf
 
Elite Class ➥8448380779▻ Call Girls In Nizammuddin Delhi NCR
Elite Class ➥8448380779▻ Call Girls In Nizammuddin Delhi NCRElite Class ➥8448380779▻ Call Girls In Nizammuddin Delhi NCR
Elite Class ➥8448380779▻ Call Girls In Nizammuddin Delhi NCR
 
Social media marketing/Seo expert and digital marketing
Social media marketing/Seo expert and digital marketingSocial media marketing/Seo expert and digital marketing
Social media marketing/Seo expert and digital marketing
 
Film show pre-production powerpoint for site
Film show pre-production powerpoint for siteFilm show pre-production powerpoint for site
Film show pre-production powerpoint for site
 
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
 
Film the city investagation powerpoint :)
Film the city investagation powerpoint :)Film the city investagation powerpoint :)
Film the city investagation powerpoint :)
 
Film show post-production powerpoint for site
Film show post-production powerpoint for siteFilm show post-production powerpoint for site
Film show post-production powerpoint for site
 
Call Girls In South Ex. Delhi O9654467111 Women Seeking Men
Call Girls In South Ex. Delhi O9654467111 Women Seeking MenCall Girls In South Ex. Delhi O9654467111 Women Seeking Men
Call Girls In South Ex. Delhi O9654467111 Women Seeking Men
 
Elite Class ➥8448380779▻ Call Girls In Nehru Place Delhi NCR
Elite Class ➥8448380779▻ Call Girls In Nehru Place Delhi NCRElite Class ➥8448380779▻ Call Girls In Nehru Place Delhi NCR
Elite Class ➥8448380779▻ Call Girls In Nehru Place Delhi NCR
 
Film show production powerpoint for site
Film show production powerpoint for siteFilm show production powerpoint for site
Film show production powerpoint for site
 
Ready to get noticed? Partner with Sociocosmos
Ready to get noticed? Partner with SociocosmosReady to get noticed? Partner with Sociocosmos
Ready to get noticed? Partner with Sociocosmos
 
Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...
Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...
Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...
 
Capstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdfCapstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdf
 
Elite Class ➥8448380779▻ Call Girls In New Friends Colony Delhi NCR
Elite Class ➥8448380779▻ Call Girls In New Friends Colony Delhi NCRElite Class ➥8448380779▻ Call Girls In New Friends Colony Delhi NCR
Elite Class ➥8448380779▻ Call Girls In New Friends Colony Delhi NCR
 
Interpreting the brief for the media IDY
Interpreting the brief for the media IDYInterpreting the brief for the media IDY
Interpreting the brief for the media IDY
 
Call Girls In Gurgaon Dlf pHACE 2 Women Delhi ncr
Call Girls In Gurgaon Dlf pHACE 2 Women Delhi ncrCall Girls In Gurgaon Dlf pHACE 2 Women Delhi ncr
Call Girls In Gurgaon Dlf pHACE 2 Women Delhi ncr
 

Media and pop culture

  • 2.
  • 3.
  • 4. is a genre of speculative fiction dealing with imaginative concepts such as futuristic settings, futuristic science and technology, space travel, time travel, faster than light travel, parallel universes and extraterrestrial life. SCIENCE FICTION
  • 5. Science fiction often explores the potential consequences of scientific and other innovations, and has been called a "literature of ideas”
  • 6. It usually eschews the supernatural, and unlike the related genre of fantasy, historically science fiction stories were intended to have at least a faint grounding in science-based fact or theory at the time the story was created, but this connection has become tenuous or non- existent in much of science fiction.
  • 8. Children, elders, teens, married or not, single or in a relationship; who does not know AlDub? AlDub Phenomenon
  • 9. Almost everyone is hooked in their story. through media their story circulated all over the globe making their own name in show-business. AlDub Phenomenon
  • 10. Media is known to be the channel in which a certain people, events or things became popular. With media, information were transferred easily. Pop-culture on the other hand is the culture being transmitted via mass media. The most common categories of pop culture are entertainment which includes movies, music, tv; sport and news, politics, fashion and technology. One of the popular today is the AlDub phenomenon. AlDub Phenomenon
  • 11. 'AlDub' is the word coined from the name of the characters in Eat Bulaga's Kalyeserye namely Alden Richards and Maine Mendoza a.k.a Yaya Dub. Filipinos always seeks entertainment, we are known for smiling even if we have problems. With this attitude, we are capable of handling problems that come in our life. We are good at diverting our attentions instead of focusing in it. AlDub Phenomenon
  • 12. AlDub is famous for its witty characters and it showcases the Filipino values that is almost forgotten nowadays. AlDub Phenomenon The implications of Media and pop culture is that we cannot say if it will be a good turn out or the viewer will take it negatively. In AlDub's case, the negative implications were many people
  • 13. AlDub Phenomenon The implications of Media and pop culture is that we cannot say if it will be a good turn out or the viewer will take it negatively. In AlDub's case, the negative implications were many people engage themeselves into bashing other people which is not a good practice. This malpractice is made possible by mass media.
  • 14. Social Media: A Luring Campaign prioritymediaplus.com
  • 15. Social Media: A Luring Campaign Social media such as facebook, twitter, instagram and tumblr has greatly influence the image of the political candidates and campaigns. Social media gives information about the presidential and other political candidates on their standings and opinions on different issues, behavior and traits. But has social media given sufficient information for voters to adequately know the right one to elect or just being influenced by wrong beliefs?
  • 16. Social Media: A Luring Campaign What are the bases of people on electing officials? Popularity? Sympathy? Commercials? Celebrity endorsement? Policy stances? Or achievements? Commercials and social media can help draw bigger crowds’ vote that’s why social media is being use by officials in campaigning and has conquered and catch people’s interest and attention. Philippines was named as "The Social Networking Capital of the World”, thus, Social media serves as strategy to wield power on election. A study released by Universal McCann entitled "Power To The People - Wave3" pointed out that there are 83 percent of Filipinos surveyed are members of a social network.
  • 17. Social Media: A Luring Campaign Don’t be easily convinced and lured by the candidates’ advertisements in social media, celebrity endorsement and beautiful promises that meant to be broken but rather look deeper on the candidate’s achievements and contributions to the country. Social media will be a big help in deciding the candidate to elect but sometimes it will just confuse people’s mind.
  • 18. Social Media: A Luring Campaign Berthiaume,J. (2015).. The politics of pop culture in presidential campaign. University of Wisconsin: Eau Claire. Retrieved from http://www.uwec.edu/news/stories/the-politics-of- pop-culture-in-presidential-campaigns_76651 Gans, Herbert J. (1974). Popular Culture and High Culture (An Analysis and Evaluation of Taste). New York City. Basic Books Inc. Publishers Gonzalez, D. (2007). Elections, the media and pop culture. Hot Manila. Retrieved from http://hotmanila.ph/content/focus/elections-media-and-pop-culture Gonzalez, D. (2009). Popular Culture and Elections. Discover the Gift. Retrieved from http://discoverthegift.blogspot.com/2009/12/popular-culture-and-elections.html Lazarus, N. (2012).The Pros and Cons of Covering the Election on Twitter. PRNewser. Retrieved from www.adweek.com/prnewser/pros-and-cons-electiontwitter/35005 Pertierra, R. (2012). The New Media, Society & Politics in the Philippine. FesMedia Asia Series. Berlin, Germany. Fesmedia Asia. Schoening,B.S.& Kasper, E.T. (2011). Don't Stop Thinking About the Music: The Politics of Songs and Musicians in Presidential Campaigns. Plymouth, United Kingdom. Lexington Books (N.A.) (2015). Social networking in the Philippines. Wikipedia. Retrieved from https://en.wikipedia.org/wiki/Social_networking_in_the_Philippines Reference:
  • 19. POP CULTURE AND ITS EFFECT TO LANGUAGE