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2. The continuous outbreak of the Covid-19
pandemic in the period from 2020 and
ongoing has caused a series of disturbances
in the way the entertainment industry oper-
ates. When outdoor entertainment events are
constantly delayed or take place without an
audience due to the epidemic, it is the
opportune time for online entertainment
formats to boldly rise up.
One of the entertainment trends that is
firmly emerging is video games. The reason?
When people are forced to stay at home,
there is more time for leisure. In addition,
video games have become more popular
now than ever with just a smartphone;
anyone can participate in gaming and
enjoy the extremely accessible form of
entertainment. Apart from playing games
directly, watching other people play, known
as watching livestreams, has become very
popular. The strong growth of players,
audiences, as well as content creators has
made the Gaming - Creators ecosystem
increasingly developed and linked as close
as ever.
In Vietnam, this network of gaming content
creators is expanding, culminating in
streamers whose popularity has surpassed
Vietnam. With record-breaking numbers of
views, this is a profession that receives a lot
of attention from the media and society.
Therefore, by leveraging Appota’s 10 years
of experience in digital entertainment, we
hope that the findings in this report will be
a useful reference tool for investors and
readers who are interested in this topic.
02
Introduction

3. contents
Livestreaming platform
Gaming Creators - the
driving force behind the
livestream wave
The movement of content
creation trend
The current barrier
2
3
4
1

4. 04
PLATFORM
LIVESTREAM
LIVESTREAM
LIVESTREAM
Along with the rapid development of technology, people today are spending a
lot of time on social networking spaces such as Facebook, YouTube or other
forms of entertainment like gaming and esports. Thanks to this, the video
content and livestream formats have become the leading trends in digital
content. Viewers can not only follow what's going on live, but also interact
and comment with Streamers, also referred to as Creators.

6. 06
INDUSTRY - CORE COMPONENTS
Gaming Creators
Streaming audience
Gaming community
eSports players
Content
Creators
Content
Distribution
Livestream Platforms
LIVE 143
GAME STREAMING
The Game Streaming market in Vietnam consists of 3 main factors
which include:
Gaming Creators: the gaming content creators, with the KOLs lead-
ing the market.
Livestream Platforms: act as a distribution unit, delivering content
from Creators to the audience.
Gamer Communities: include audiences and players of general
gaming and esports games; they are the stream viewers, and target
audiences of Creators and livestream platforms.

7. Platforms that give users the ability to
broadcast live streams and allow audiences
to interact (e.g. comments, likes, shares, etc.).
Broadcasters, also known as Creators,
broadcast content that align with each
platform's strategy to attract as many viewers
and engagement as possible.
In Vietnam, most platforms do not
charge users, but instead, the
main source of revenue comes from
inserting ads.
WHAT IS A LIVESTREAM PLATFORM?
THE EMERGENCE OF “BIG PLAYERS”
GAME STREAMING PLATFORMS
NON-GAME PLATFORMS
POPULAR PLATFORMS
LIVESTREAM
2017 - 2021
2014
After the global success that platforms like Twitch has seen, the competition
between livestream platforms and social networks has become more and more
exciting in Vietnam since 2017.
International names such as Facebook, YouTube, and Garena (SEA Group), as well
as regional brands like NimoTV and Booyah, all have their own game livestream
ecosystems as they are involved in a fierce competition both in terms of the number
of Creators and users. This demonstrates how the game streaming industry is
developing in Vietnam.
These live platforms have specialized
content and are focused more on live
gaming content, often chosen by
creators to stream and primarily
interact with fans throughout the
streams.
Although not the main live platform
for gaming content, interaction on
social networks is very important.
Social networks are often used to
create content in the form of images,
short videos or other entertaining
content. Also, they can be positioned to
support image promotion for Creators.

8. THE DRIVING FOR
08
GAMIN

9. RCE BEHIND THE LIVESTREAM WAVE
NG CREATORS

10. 08
CREATORS
WHO ARE THEIR AUDIENCES?
GAMINGWHO
ARE
THEY?
Gaming Streamers or Creators are people
who broadcast live (streaming) content
related to gaming or esports, in which they
directly play, comment, and interact with
the audience through a third-party
broadcast platform. On the other side, the
audience interacts and creates views as
well as leaves comments and donations,
thereby helping the stream channel have a
better growth rate.
Gaming Creators mainly target the
younger generations. According to the
survey by Appota, the largest age group is
18-22 years old (40.8%), followed by 13-17
years old (35%).
This group of audience consists of young
people with a high frequency of internet
and smartphone usage, especially in
entertainment and gaming.
However, because of their young age, this
audience group does not quite have a
strong spending ability, but will rather play
more of a role in creating engagement
and views for the channel.
Categorized by the number of
followers, creators can be divided
into 4 different segments. The
largest tier of creators in Vietnam
belong to the Micro group (under
100,000 followers), accounting for
approximately 48%, followed by
the Medium group (100,000 to 1
million followers), accounting for
around 41%.
Creators categorized by number of followers
Streaming audience by age group
Source: Survey conducted by Appota
The Macro and Celebrity segments account for comparatively smaller percentages of 6% and
5% respectively. These are Creators with years of experience and an outstanding reputation in
theindustry.TheyaretheleadersoftheGamingCreatorsindustryinVietnamandincludenotable
names such as Do Mixi, VirusS, Pewpew, Misthy, Linh Ngoc Dam, etc.
48%
41%
6%
5%
Micro (10.000 - 100.000 follower)
Medium (100.000 - 1.000.000 follower)
Marcro (1.000.000 - 3.000.000 follower)
Celebrity (3.000.000+ follower)
Under 13 Years old 1,2%
13 - 17 Years old 35%
18- 22 Years old
23 - 27 Years old
27 - 32 Years old
Under 32 Years old
12,7%
6,5%
3,8%
40,8%

11. 1.AD-BREAK
2. EVENTS AND BOOKING
CREATORS
WHERE DOESINCOME
COME
FROM?
Creators when livestreaming on platforms, in addition
to receiving a fixed stream salary, can receive a share
of revenue from ad-break ads running on the livestream
with the following operating model:
Becoming an influential figure allows
Streamers to gain large followings on
social networks.
Brands often choose popular advertising
formats on social networking platforms
such as video ads or content ads, and
work together with Creators to present a
representative KOL image.
Source: VIRESA, Appota
Ads profit
Content
broadcasting
Placing ads
BRANDS
CREATORS
LIVESTREAM
PLATFORM
AUDIENCE
5,1 hours of smartphone use per day
T2.2 hours per day watching esports livestreams
In Vietnam:
19 seconds on average watching a mobile
ADVERTISING POTENTIAL THROUGH
LIVESTREAM
GAMING
LIVESTREAM
LIVESTREAM
GAMING
GAMING

12. 10
The customer base mainly ranges from
13-22 years old, which is a group that is
tech-savvy and leading in the digital
entertainment trend. This is also the
audience who spends a lot of time
watching digital entertainment content
in general and gaming and esports
livestreams in particular. According to
statistics, viewers spend an average
of 3 hours a day watching esports
livestreams and are willing to spend
19 seconds watching ads, which is a
concrete demonstration of the
potential of advertising and marketing
via livestream channels in Vietnam.
According to a survey from Appota, up to 40% of Creatorsansweredthattheyreceiverevenue
that is related to their work and reputation of being Creators. That source of revenue can come
from advertising contracts, participating in events, or income from sponsors.
The trend of advertising and its effectiveness is demonstrated through these GamingCreators
whoshowhighefficiencyandcollaboratewithbrands.
Yes
No
40.6%
59.4%
“Q: DO YOU RECEIVE INCOME
FROM SPONSORS' ADVERTISING,
EVENTS, BOOKINGS?
“Q: DO YOU RECEIVE INCOME
FROM SPONSORS' ADVERTISING,
EVENTS, BOOKINGS?”
Social media post TVC
In-stream banner ad Product experiencing livestream
GAMING CREATORS-BASE ADVERTISING FORMATS

13. CASE STUDY
CAMPAIGN STREAMER
TRANH BA
CREATORS JOINED WHO HAVE THE CAMPAIGN
Campaign objective: promote the SenLive
feature to a group of young, open-minded
and knowledgeable customers of online
platforms.
Solution:
Build a target audience based on the fan
community of the Creators participating in
the promotional campaign.
Content production: livestreams in the form
of esports tournaments and minigames
between Creators and KOLs.
Optimize ads: distribute content and deploy
ads based on the target audience data
analysis and optimize advertising costs.
Nam Blue
3 million
followers
Total reach
10 million+
Total shares
20.000+
Total interactions
800.000+
Quang Cuon
2,2 million
followers
Nhu Hexi
1,6 million
followers
Ha Mi
1,3 million
followers
Hoa Nhat Huynh
930.000
followers
Hy Nam
334.000
followers
Tuan Tien Ti
107.000
followers
RESULT

14. 12
3. ATTEND AN ESPORTS TOURNAMENT
4. MERCHANDISE
Source: Survey conducted by Appota
Source: Gamehub.vn
Mixi Gaming t-shirt
(Source: MixiShop)
Misthy opens MisMenu restaurant
(Source: Facebook Misthy)
Creators with outstanding skills in esports disciplines regularly participate in tournaments as
athletes. Although it is difficult to participate in professional level tournaments, community
tournaments and movements with relatively high level prizes are one of the sources of income
for many creators.
With their popularity and community of
followers already built, Creators can
leverage their personal images and
brands to offer exclusive merchandise to
their fans. For example, Do Mixi regularly
sells food and fashion products with his
logos for the fan community. Others such
as Misthy and Linh Ngoc Dam have
expanded into the restaurant business.
“Chim Se Di Nang” is a prime example
of a Creator participating in esports
tournaments as a professional athlete.
n addition to receiving prizes, esports
tournaments are also a place for them
to show their skill level as well as
expand their influence within the
gaming community.
Category
Number
of followers
Proportion
Livestream
VOD
Social
media post
48%
250$ ++
180$ ++
80$ ++
41%
320$ ++
300$ ++
80$ ++
420$ ++
400$ ++
120$ ++
850$ ++
700$ ++
220$ - 420$
$2000 ++
2000$ ++
800$++
6% 5%
10.000 - 100.000
follower
100.000 - 500.000
follower
500.000 - 1.000.000
follower
1.000.000 - 3.000.000
follower
3.000.000+
follower
Micro Macro Celebrity
Medium
SURVEY OF INCOME FROM ADVERTISING BOOKING OF CREATORS

15. 5. FAN DONATE
In addition to focusing on stream content,
building a loyal fan community is also extremely
important. Through interacting and performing
content according to viewers' wishes, Streamers
also receive donations from the audience as a
variable source of income.
Viewers can donate in a variety of ways. For
example, the Facebook Gaming platform has a
function to support creators by buying "stars" to
give to creators or donate through 3rd party
portals like unghotoi.com, or playerduo.com.

16. GAMING
CREATORS
14
T H R I V I N G ?
01. THE INTERNET TELECOMMUNICATIONS
INFRASTRUCTURE HAS DEVELOPED
77% population use the Internet
6,5 hours hours of average internet use per day
61 million people use smartphones
5,1 hours of smartphone use per day
90% of Gen Z use social media
Why are
GEN Z

17. 02. GAMING AND ESPORTS BECOME
AN INCREASINGLY POPULAR
1
2
3
6
5
4
eSports
64,7% of downloaded
apps on Android are
gaming apps
18 million people
have played esports.
Top 1 in the most
viewed content
category Facebook
Gaming
45% of viewers watch
Creators’ streams
every day of the week.
80% of players
spent more time
with esports after
the pandemic
broke out
400 thousand hours
of livestream gaming
watched every day
BECOME A FORM OF DAILY ENTERTAINMENT
In 2021, out of around 18 million esports players, up to 45.5% of the viewers were avid
fans that watched the stream of esports content daily, especially during the Covid-19
outbreak.
When they consider esports as a form of everyday entertainment, they can be classified
as hard-core fans.
Source: Appota
Frequency of watching esports streams every week
None 4,2%
Once per week 8,9%
2-3 times a week
4-5 times a week
Watches everyday
16,5%
45,5%
24,8%

18. 16
NUMBER OF PASSIONATE (HARD-CORE) ESPORTS FANS IN VIETNAM
Million people
Content related to gaming, and especially
esports, is popular so Creators can play
esports games and stream the gameplay
live for the audience to see.
The longevity of esports games and the
ability to build a solid community through
tournaments is the most important factor
According to the data from Statista, in 2021 Vietnam had 9.1 million hard-core esports
fans, which is equivalent to about 50% of the number of people who have ever played
esports. If counting from 2016 when there was only 2.8 million people, the growth rate of
hard-core esports fans in Vietnam has been 3.25 times in 5 years, with the average
growth being 25% per year.
Creators’ fan
community Community of
players of esports
games
for Creators as they create a relationship
that resonates with each esports game.
Influential Creators can become game
ambassadors and Streamers. And on the
other end, the gaming community of
those games will know and even become
a "loyal fan" of Creators.
Source: Statista

19. THE MOST POPULAR ESPORTS GAMES BY CREATORS
TFT
Chess game, strategy is very popular with Creators. The
game has many elements of luck, surprise and not much ma-
nipulation. Suitable for Creators who want to have more time
to interact and interact with fans.
ARENA OF VALOR
Moba game is famous on mobile platform with a large
number of players. Game mode (10 - 15 minutes). The game
has accessible gameplay and direct play on mobile.
LEAGUE OF LEGENDS
The iconic PC MOBA game of eSports in Vietnam and around
the world. Also the game has an age and number of Creators
who are professional eSports athletes in Vietnam. League of
Legends is a game that is suitable for many Creators and
already has a large community of players in Vietnam.
PUBG MOBILE
Viruss
4,2 million
Pewpew
4,1 million
Nang
630,000
Duc Manh
439,000
Manh An
495,000
Thay Giao X
1,5 million
Ha Mi
1,2 million
Cong Kien
1,3 million
Tung Hoa Mi
1 million
Dang YM
882,000
Trau TV
1,4 million
Hoa Nhat Huynh
930,000
Thuy Tien
1,4 million
Sadness Ezreal
80,000
Duy Com TV
60,000
Nam Blue
3 million
ABCT36 Gaming
626,000
Giang Black
464,000
VyVy
422,000
Du Dang
370,000

20. 18
03. IMPACT AND CHANGE FROM
THE COVID-19 PANDEMIC
According to a survey conducted by Appota, the Vietnamese esports community is mostly
loyal fans with more than 52% of players in Vietnam spending time every day on esports.
On average, they spend nearly 3 hours a day playing and watching esports, compared
to 3 hours 24 minutes for traditional sports.
Esports has become increasingly one of the most popular forms of entertainment espe-
cially after the outbreak of the Covid-19 pandemic in Vietnam from 2020-2021.
Frequency of playing eSports titles
None 1,5%
Once per week 4,9%
2-3 times per week
4-5 times per week
Everyday
22,2%
52,5%
18,9%
Watching tradditional sport online
Watching Esport contents online
2,8 2,9 3 3,1 3,2 3,3 3,4 3,5

21. 2,2 hours: average time spent watching
esports livestream from creators.
Up to 80% of the community were found to have
spent more time watching Gaming Creators during
the outbreak. Coupled with the fact that nearly half of
the community is hard-core fans at 9.1 million people,
the Gaming Creators industry truly has a massive
potential customer base.
According to our survey, 43% of Creators have found that their channels had higher
engagement than before the pandemic.
However, this increase may simply be due to the overall situation during the epidemic
when the audience had more free time. The results also show that among Creators, only
6.3% witnessed outstanding growth, and conversely, 18.8% responded that their chan-
nel saw a sharp drop in engagement.
While the community may spend more time watching stream sessions, many Creators
may still have a decrease in interactions. This shows how competitive the industry is.
Audiences can watch a Creator for the first time, but gaining a "loyal fan" is not easy.
How does engagement changes during the pandemic
A BOOST IN LIVESTREAM PERFORMANCE FOR GAMING CREATORS
BUT HAVE ALL BENEFITED FROM THE PANDEMIC?
“Q: Do you spend more time watching Creators during the pandemic?”
Significantly decrease 18,8%
Slightly decrease 21,9%
Unchange
Slightly increase
Significantly increase
37,5%
6,3%
15,6%
80.2%
19.8%
Yes No
Source: VIRESA
Source: Appota
Source: Appota

22. 20
Xem thể thao truyền thống online
Xem nội dung eSport online
THE MOV
OF CONTENT CR
THE MOV
OF CONTENT CR
THE MOV
OF CONTENT CR
THE MOV
OF CONTENT CR

23. VEMENT
REATION TREND
VEMENT
REATION TREND
VEMENT
REATION TREND
VEMENT
REATION TREND

24. 22
84.1%
11.6%
In the early stages of streaming game content, the focus is often on the level and
skill of playing games, and then it shifts more to entertaining and exchanging
content with the audience.
This global trend is inevitable in Vietnam. According to a survey conducted by Appota,
the factor that attracts the most viewers is the entertainment and interaction
between the audience and the Creators with 50.2% of the respondents choosing this
as the most attractive. Creators are also aware of this issue as 84.1% of Creators
surveyed said that the biggest priority in every stream session is to interact with their fans.
Creators’ priority in streaming session
Interacting with fans and viewers
Streaming content
Streaming duration
Source: Appota
CONTENT DEVELOPMENT TRENDS
WHAT'S THE MOST IMPORTANT
THING ABOUT FAN ENGAGEMENT?
CONTENT DEVELOPMENT TRENDS
WHAT'S THE MOST IMPORTANT
THING ABOUT FAN ENGAGEMENT?
What attracts you the most in while watching Creators' stream
Others 2,9%
Creators
admiration
17,6%
Learn gaming
skills
Entertaining and
interacting with Creators 50,2%
29,3%

25. “Ao Làng All Star” attracted 3.4 million views on Youtube
TikTok short video
Youtube vlog
“Stream Den Bao Gio”
music video
One form of content that creates exchange and interaction with fans is the organization
of esports tournaments that incorporates audience participation. This is also an effective
way to create virality and is applied by many famous Streamers.
These tournaments are organized
by the Streamers themselves or in
conjunction with game streaming
platforms such as Nimo TV, Cube
TV, or Facebook Gaming, etc.
Some tournaments that receive a
high amount of interaction include
Custom PUBG organized by Mix-
iGaming, Allstar PUBG co-hosted
by MixiGaming, NimoTV and
500Bros, and ABCT36 Gaming
Challenge etc.
In addition to the gaming livestream, the current Creators show a tendency to reach audi-
ences on many different social networking platforms and thereby diversify in producing other
types of content such as vlogs, short videos, talk shows, or even music videos.
The fact that Creators diversify content outside of gaming streams is very well received.
Content such as VODs or minigames on social networking platforms not only help increase
creators' reach but are also positively perceived by the audience because they show a
different and closer image to real life.
DIVERSIFY PLATFORMS AND CONTENT
DIVERSIFY PLATFORMS AND CONTENT
DIVERSIFY PLATFORMS AND CONTENT
DIVERSIFY PLATFORMS AND CONTENT

26. Pewpew and Misthy attend "Giong Ai Giong Ai"
Pewpew participates in the program "Manh Ghep TInh Yeu”
24
The Influencer industry in general and
creators are increasingly building up
significant influenceonsocialnetworks.
Therefore, creators encroaching and
appearing on TV gameshows is
becoming a trend in recent times.
These appearances on mainstream
television are gradually confirming that
Gaming Creators is becoming a
recognized profession in Vietnam.
CREATORS
CREATORS
GAMESHOW
GAMESHOW
CREATORS
CREATORS
ENCROACHING
ON
TELEVISION
AND
ENCROACHING
ON
TELEVISION
AND
GAMESHOW
GAMESHOW
ENCROACHING
ON
TELEVISION
AND
ENCROACHING
ON
TELEVISION
AND
CrisDevilGamer participates in the
program “Nhanh Nhu Chop”

27. AR technology applied in the livestream "Talkshow Mentos"
Source: Adsota
Following the Industry 4.0 technology trend,
content creators and production units have
applied AR and VR technologies in livestream
sessions for various purposes such as increasing
interactions, content transmissions, or marketing
forbrands.
The production unit of the livestream "Talkshow
Mentos", featuring Thay Giao X and Cong
Kien, typically uses AR technology to analyze
the creators' expressions and to display
pop-up advertising messages for Mentos. In
an 1 hour livestream session, an average of
150-250 advertising messages are shown. As
a result, impressions were optimized and viewer
retention tripled.
Besides gaming, Creators also diversify content by
creating special values that are unique for their
own fan communities. For example, Do Mixi regularly
organizes chat sessions with fans and shares about life
lessons and personal experiences. Or ViruSs, who is
knowledgeable about music, often has sharing
sessions about music theory, and music video
reactions, and thus his viewers can learn more
about music through watching his livestreams.
CREATING UNIQUE VALUE FOR THE FANS
CREATING UNIQUE VALUE FOR THE FANS
INDUSTRY
4.0
TECHNOLOGY
IN
STREAMING
SESSIONS
INDUSTRY
4.0
TECHNOLOGY
IN
STREAMING
SESSIONS
INDUSTRY
4.0
TECHNOLOGY
IN
STREAMING
SESSIONS
INDUSTRY
4.0
TECHNOLOGY
IN
STREAMING
SESSIONS

28. 26
Currently, Streamers have become more professional
when joining Streamer agencies.
2018 - 2019 also showed the rapid development of
Streamer agencies. Some successful names in Vietnam
are OTA Network, Creatory, and Box Studio.
Each agency has its own strengths and focuses on
different streaming platforms. Specifically, the studio
Creatory specializes in the YouTube segment, while
OTA Network is the exclusive partner to deploy the
Facebook Gaming program in Vietnam.
TALENT DEVELOPMENT HAS BECOME
MORE PROFESSIONAL
TALENT DEVELOPMENT HAS BECOME
MORE PROFESSIONAL
TALENT DEVELOPMENT HAS BECOME
MORE PROFESSIONAL

29. Influencer Marketing
Manage and produce content
and videos for Creators
Manage and support Creators
exclusively on the Facebook
Gaming plaform
Receive bookings, influencer advertising
campaigns related to Creators
Production of esports tournaments,
game events
Content management and production
for Creators
Training KOLs gaming skills
Content development consulting and
Creators management
Fan community
management & consulting for Creators
Booking KOLs
Consulting on the development of
online content gaming
AGENCY
AGENCY CATEGORY
CATEGORY
Influencer
Marketing Agency
Influencer
Marketing Agency
Gaming Creators
Network Agency
Gaming Creators
Network Agency
Esports Agency
Esports Agency
Talent development
Talent development
KOLs Agency
KOLs Agency
SCOPE OF BUSINESS
SCOPE OF BUSINESS

30. 14
RÀO CẢN PHÁT TRIỂN CHO NGÀNH
TẠ I V I Ệ T N A M
GAMING CREATORS
THE CURREN

31. NT BARRIER

32. 30
Investment costs for equipment and
components for livestreaming are
relatively large compared to the
general income level in Vietnam. The
necessary equipment to livestream
the most basic of games include: a
PC with powerful enough camera,
microphone and video capabilities.
Furthermore, a PC with sufficient
configurations to both play games
and livestream will have a minimum
price tag of about 20 million VND,
and when adding in a camera and
microphone, the initial investment
cost will need to be at least 30-40
million VND.
For effective livestreams, Creators
need to invest more in overlay and
background designs when showing up.
Overlays and backgrounds create a
sense of unity between the Creators
and their brand images, and help make
an impression with fans.
If Creators livestream directly on
social networking platforms such as
Facebook or YouTube, it is essential
to run livestream ads to reach more
viewers. Depending on the number of
existing followers, Creators can
invest from 500,000+ VND to millions
of VND for each livestream session to
reach the target audience that is
most suitable with their live contents.
INITIAL INVESTMENT COSTS
01
EQUIPMENT COSTS
EQUIPMENT COSTS
EQUIPMENT COSTS
BRANDING & SOCIAL IMAGE
BRANDING & SOCIAL IMAGE
BRANDING & SOCIAL IMAGE
ADVERTISING & MARKETING EXPENSES
ADVERTISING & MARKETING EXPENSES
ADVERTISING & MARKETING EXPENSES

33. The boom and development of the Internet and
Gaming/Esports in Vietnam in general has led to the
competition in the Gaming Creators industry to heat
up.
Currently, several platforms are constantly organizing
training programs and recruiting Creators, so more
and more young people are stepping into the
Gaming Creator profession. However, achieving
success in the industry is not easy.
If the number of followers can be used as a measure,
only 11% of the Creators in Vietnam have over 1
million followers/platform (according to the survey
conducted by Appota), and those Creators are also
the ones who receive most of the industry revenue
and are sought after by sponsors. So what is the
formula to becoming a successful and well-received
creator in the Vietnamese market?
COMPETITIVENESS
02
“Actually, the formula here is “no recipe” at all because each creator has a
unique color and expression.
Like no other, there is no fixed way to create success. However, there are a few
rules that follow creators can't be missed.
Sincerity: thecoreelementofkeepingengagedormorespecificallytherelationship
between streamer and viewer is the sincerely. Work effectively, stay true to yourself
bothinreallifeandonscreensothatyoucanbecloseyourfanfileandcreatevalues
beyond the economics that can be brought from this profession.
Enthusiasm: Attention can't come when you're superficial with your work, you
can’t just do your work as a regular job and ignore how viewers think about your
contents.
Individuality: In an era where so many Streamers are present, to be able to
reach the audience and fans, you need to make a difference and make a
distinct brand. “Integrate, not dissolve” - enter the industry/career.
This is the same in the development environment, there needs to be a certain
difference to make yourself stand out more.
When it comes to you, a certain unique personality has to pop out in the viewer's
mind, then media attention is certain if you are able to pull that off."
Mr. Pham Ba Duy - Director of OTA Network

34. 32
Need for more training programs from reputable organizations
(Photo: OTA Network)
Although the work of Gaming Creators
has become popular and is growing at
fast pace, the number of creators with
outstanding success and acceptance by
the audience is not large.
Because it is a newly developed profession,
there are no real standards for training in
Vietnam, so studios and streaming agencies
develop their Creators by “learning from
working”. For an existing Creator to be
successful, the most important and
differentiating factor is each Creator's
streaming style and content creativity.
Therefore, there is virtually no yardstick to
measure the training and orientation for
young Creators.
This is no doubt a huge hurdle for young
people when they want to learn how to
be a Creator. The first stage will be
extremely challenging when there are so
many different livestream platforms and
many different games to choose from.
Then, building a personal image and
shaping the style of the stream is also
completely non-standard, but depends
on the personality of each individual
Creator. These are also barriers for
agencies and training organizations
because it is difficult to standardize a
formula for teaching and trainingCreators
today.
However, currently there are many youth
recruitment and training programs such
as OTA Plus (under OTA Network) that
recruit Streamers from Box Studio, Nimo
TV, etc. But the training methods between
agencies are not consistent and are
exclusive to each organization, so the
need to create a common criteria on
teaching and training creators will still be
an issue to be addressed in the future.
STANDARDS ON TEACHING
AND TRAINING
03

35. Though it has become popular, the profession of
Gaming Creators is only truly recognized among
young people and those working in the Gaming
and Esports industry. This is in part due to society's
general stereotypes about the Gaming industry
as a whole still not being completely positive.
However, the overall progress of esports, as well
as the achievements of Vietnam's esports in
international tournaments, are contributing to
laying the foundation in bringing the Gaming
industry and Gaming Creators to light. In addition,
the event in which the 31st SEA Games Organizing
Committee officially announced esports becoming
one of the 40 medal sports was an important
milestone as it signified society recognizing
esports as equal to traditional sports.
Gaming Creators are now also regularly appearing on
television and their profession has the opportunity to
be widely known by the mass audience. Thus in the
future, the Gaming Creators industry will gradually gain
a more positive view in modern society.
SOCIAL PERSPECTIVE ON THE GAMING CREATORS INDUSTRY
GAMING AND CREATORS ECOSYSTEM IN VIETNAM
CREATORS AGENCY
STREAMER/ CREATOR
TRÒ CHƠI
PRODUCTION AGENCY
STREAMING PLATFORM
DONATION PLATFORM
ESPORTS GAME
PUBLISHER

36. 33
ABOUT US
Appota Group is the pioneering company in providing technology solutions and digital
entertainment content in Vietnam. With the mission of using life-enhancing technology,
we aim to build a complete entertainment ecosystem, bringing valuable products and
services to businesses and users.
GAME PUBLISHING
COMPANY
CLOUD INFRASTRUCTURE
SOLUTIONS COMPANY
BUSINESS OPERATION
MANAGEMENT SOLUTIONS
COMPANY
PAYMENT & FINTECH
COMPANY
DIGITAL MARKETING
COMPANY

37. CONTACT US
A: LE Building, No. 11, Alley 71, Lang Ha Street, Thanh
Cong Ward, Ba Dinh District, Hanoi City, Vietnam.
T: +84 2435 191 618
marketing@appota.com
appota.com
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