Based in London, Richard Pidgeon brings a history of knowledge and experience in the mobile marketing and developer sectors to his current role as Director of International Sales at Distimo, a globally recognized leader in app store market data and analytics. Distimo offers three core services: App Analytics, to track all your important app data across all major app stores and ad networks; Conversion Tracking, to measure your full app sales funnel from discovery and campaigns to app launch; and AppIQ, the most accurate tool on the market to analyze the estimated daily download and revenue volumes for any app in any market worldwide. Prior to working at Distimo, Pidgeon spent over 15 years working in the mobile ecosystem, gaining the majority of his experience at Vodafone and Nokia. His most recent experience was working with Nokia in partnering with Microsoft to evangelize the Windows Phone experience for brands and developers. He also led the business development team at Catchy Agency, the leading global developer marketing agency based in the UK.

1. DISTIMO
App Promotion Summit
Richard Pidgeon- Director Business Development
EMEA
Twitter @catchthepidge
SOLVING THE APP PUZZLE

2. OUR PRODUCTS

3. DISTIMO APP ANALYTICS

4. CONVERSION TRACKING
• Free
conversion
tracking
SDK
to
measure
life6me
user
value
• Measures
the
conversion
process
from
app
promo6on
to
install
• Combined
with
all
app
store
data
already
tracked

6. Our data
ALL MAJOR AD
NETWORKS
ALL MAJOR APP
STORES
TRANSACTION
AL
APP STORE
DATA
PUBLICLY
AVAILABLE
APP STORE
DATA
TRANSACTIONAL AD
NETWORK DATA

7. APP STORE INSIGHTS
Based on AppIQ
data

8. REVENUES BY REGION

9. Based on all iPhone revenue, top 44 countries
GAMES LARGEST SINGLE CATEG
75%
5%
2% 2% 2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Games Social Music Navigation Entertainment

11. Top Free Apps Globally –June

12. Top Paid Apps Globally –June

13. Top Grossing Apps Globally –June

14. WHATSAPP REVENUES
• Paid on iOS, free with IAP on Android
• Generating more revenues in several key EU
countries in Google Play

15. UK FREE Downloads –June

16. MORE FINDINGS LIKE THESE
• Our blog with frequent updates and reports:
www.distimo.com/blog
• Monthly reports and webinar:
www.distimo.com/publications
• Free App Analytics to measure own applications:
www.distimo.com/app-analytics
• Daily ranking of all apps in every app store:
www.distimo.com/leaderboards
• Most accurate data in market for daily downloads/revenues of any
app: www.distimo.com/appiq

17. THANK YOU
Get in touch:
richard@distimo.c
om
@catchthepidge
We’re Hiring !!
GET SMARTER, GET
APPIQ