Do you have questions about how Apple's iOS 11 affects your App Store ratings? We have answers! We cover: - An overview of Apple’s new ratings prompt and in-app feedback options - What to think about and measure now that Apple will limit their ratings prompts to only three times per year - Insight into how your efforts to activate evangelists are working and advice on how to refine outreach - Details about Apptentive's latest iOS SDK (we’ve got you covered on all things iOS 11) - Walk through Apptentive’s improved new Dashboard with tips on how to use the insights to improve the customer experience

1. Embrace Your
Customers. Spread The
Love.
Christy Culp, Head of Customer Success
Christy@apptentive.com
Red Russak, Senior Account Exec
Red@apptentive.com

2. What We’ll Cover
● What’s new with iOS 11
● Apptentive’s iOS 11 support
○ Pre-qualification
○ Targeting
○ Reporting & analytics
● How to get reviews year-round
● Next steps
● Special iOS 11 rate for new customers

3. What Is Apptentive?
Using in-app communication tools, we power the last-mile of customer
interaction: the conversation. Consumer marketing’s future is “pull,” not “push,”
and customer conversation is the key.
Privately held,
established in 2011,
founders in key roles
250 million+
customer
conversations on 1
billion+ devices
Boosts
engagement
to 20x more
consumers
Over 6,000
organizations, including
dozens of Fortune 500
companies
Support
omnichannel
feedback

4. What’s New From Apple?
1. A new method:
to call, allowing prompts for a rating
inside the app
2. A new rule, applicable to the new
method (3 prompts per year)
3. The ability to respond to App Store
reviews
SKStoreReviewController.requestReview()

5. What’s New with iOS 11?
1. Third-party ratings prompts are not permitted in apps built on iOS 11
1. You will have a choice to reset your ratings between app versions
“Currently the rating resets every time you update your app, and there will
be a feature that allows you to not reset your ratings, which will help for
people who submit frequent updates but don't have a lot of rating traffic.”
- Frank Schmitt, iOS Software Engineer

6. Apptentive’s iOS 11 Support
● Pre-qualification of fans
● Targeting
● Reporting & analytics

7. Love Dialog Tees Up Interactions

8. Love Dialog Tees Up Interactions

9. Love Dialog Tees Up Interactions

10. Targeting

11. Targeting

12. Targeting

13. Reporting & Analytics

14. Results of SKStoreReviewController
● Median number of app ratings has increased by 20%
● That’s coming as a result of a 10-15x increase in efficacy based on what
we’ve historically seen with ratings prompts
● Over 1 in 5 consumers either opting out of the ratings dialogs or not
seeing a dialog due to Apple’s internal logic

15. Key Strategic Takeaways
• Right Place, Right Time Wins
• More important than ever before to figure out when and where to
communicate with customers

16. Key Strategic Takeaways
• Right Place, Right Time Wins
• More important than ever before to figure out when and where to
communicate with customers
• App Customers Will Be More Vocal
• Easier mechanisms for feedback will lead to much more volume and
activity

17. Key Strategic Takeaways
• Right Place, Right Time Wins
• More important than ever before to figure out when and where to
communicate with customers
• App Customers Will Be More Vocal
• Easier mechanisms for feedback will lead to much more volume and
activity
• Knowing your cohort of fans and your “pool of reviews” is incredibly
important
• If you have 100k monthly app customers, each customer can only be
prompted to review 3 times.
• Knowing what % prompted matters

18. How to Get Reviews Year-round

19. Next Steps
Install our latest iOS SDK:
https://github.com/apptentive/apptentive-ios/releases

20. iOS 11 Special Rate
Make sure you’re ready for iOS 11’s launch mid-September!

21. Questions?
Christy Culp, Head of Customer Success
Christy@apptentive.com
Red Russak, Senior Account Exec
Red@apptentive.com