The document provides a sample eavesdrop report analyzing conversations about the Apple Macbook laptop. It analyzed dimensions like performance, features, ergonomics, and connectivity using natural language processing. The Macbook scored highly on most dimensions, though customer service and security could be improved. Specific feedback included making the OS more compatible with Windows and addressing excessive noise and heat generation. The report delivers periodic brand eavesdrops and profiles using social media analysis to understand themes, trends, and brand perceptions.

1. EAVESDROP DIPSTICK #008 Apple Macbook ESP eavesdrop.silhouette.perspective ESP.ED008

3. Extract themes from user generated content across customer touch points Spark viral trends using web 2.0 concepts over the internet Analyze drivers and patterns behind brand perceptions AT KALEIDOSCOPE, WE LEVERAGE SOCIAL MEDIA Page number 6 of 12 Deliverable eavesdrop report on named brands on a periodic basis Deliverable silhouette report on named brands on a periodic basis Deliverable Strategy Consulting to leverage web 2.0 for your brand ESP.ED008 DOMAIN UNDERSTANDING LEXICONS EARDRUM™ MASHUPS SILHOUETTE EAVESDROP TM PERSPECTIVE

4. Fractal is a leading provider of customer intelligence to consumer-oriented businesses. Fractal's solutions help companies across the globe drive competitive advantage through a deeper understanding of their customer base, and using this understanding to drive intelligent interaction with customers. United States +1 201 633 8728 Rest of the Globe +65 6443 1926 www.fractalanalytics.com India +91 22 6704 2444 kal.eidoscope.com Kaleidoscope SOCIAL MEDIA ESP ESP.ED008 TM ESP