Presentation at the 2nd Conference on Social Media and Mobile Marketing for Insurance, Titled: Social Media and Context Awareness, Imperatives for Insurance Marketeers. htttp://www.asiainsurancereview.com
1. Social Media and Context Awareness
Imperatives for Insurance Marketeers
Social
Media
&
Mobile
Marke/ng
for
Insurance
Nirmal Palaparthi
Mobius Innovations
April 2013
STRICTLY PRIVATE AND CONFIDENTIAL
2. In the beginning there was the computer
2
STRICTLY PRIVATE AND CONFIDENTIAL
26. Personal Measurement Fetish
h7p://www.slideshare.net/ctorgan/self-‐tracking-‐sensors-‐and-‐mhealth-‐trends-‐and-‐opportun/es
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STRICTLY PRIVATE AND CONFIDENTIAL
32. Next generation service providers
• Sense Context and Respond appropriately
• Remember the customer
• Use real time analytics to enhance customer dialog
– Bring down the test and learn cycle to nanoseconds
• Mobius provides an interface library that can be
customized across touch points
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33. Case Study: Transaction Context
RATIONS
EVENT DU
LOCATION BAS
IC
OWNERSH
IP
LIFE
STAG
E
N
?
?
ER
PATT
SING
CHA
PUR
Figure: Transaction Contextual Dimensions
33
STRICTLY PRIVATE AND CONFIDENTIAL
34. Product architecture
ON DEVICE
ON DEVICE
SENSORS
TOUCHPOINTS
ACTUATORS
INTERFACES
SMART DEVICE
SMART DEVICE
SENSORS
ACTUATORS
DOMAIN
REPOSITORY
FACTS
LIFESTREAM
LIFESTREAM
SENSORS
ACTUATORS
PUBLICLY AVAILABLE
INTERFACE
SENSORS
ACTUATORS
CONVERSATION
MANAGER
CONTEXT
PERSONALIZER
MARKETEER
REASONER
INTERFACE
EXTERNAL
EXTERNAL
OPTIMIZER
RECORD
ACTUATOR
SENSORS
LEARNING
API
ENGINE
TOUCH POINT
CONFIGURATOR
SENSOR LIBRARY
ACTUATOR LIBRARY
MOBIUS CORE
COMMUNICATION
CONTEXTUAL MODELS
PERSONAL
RECOMENDER
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Private & Confidential
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35. QUESTIONS?
nirmal@mobius.ai
STRICTLY PRIVATE AND CONFIDENTIAL