1. The State of Social Media
Marketing in 2012
By Hind Al-Nahedh
CEO - Socialobby.com
Knockbook Company

2. Agree ?

3. MENA online Use High-lights
• Racha Mourtada: Users aged 15 to 29 are driving force of growth of Facebook and
Twitter in our region - 98% on Facebook.
• Typically, internet users in the Middle East spend more than two hours online every day.
More than a third of respondents (38%) report spending between two and five hours
online, while another 34% spend more than five hours online daily.
• Social networking is the most popular online activity across the Middle East with 88% of
consumers reporting they use the internet for this daily.
• Middle East Digital Consumer Survey Report shows growth of e-commerce interest
among users 66% look up items online reviews prior to purchase - Mainly Via Mobil
device.
• 88% of the Gulf states use Email heavily more like a messenger !

4. Social Media Impacts
Businesses

5. What Is Social Media
Marketing ... Anyways ?!
The process of gaining traffic or attention
through social media platforms Viral Art

6. the social Universe is
expanding !
More people on more
social networks ever before

7. No Surprise : 18-34 yr Old Are
Very Social

8. Social Networks reach 82% of the
worlds Internet Population
that’s 1.2 Billion
people

9. Growth in every single Country
total time spent
in all regions
grew by
35+% in 2011

10. “Staying in Touch =
Engagement “

11. The “Interest Graph”
its shifting attention
away from Classic
Friends
Ongoing battle to Map
people’s Shared Passions

12. The Great example
of that is

13. The Game of Brands & Influence

14. • Active Social Media Users are influential Online .
• They also Tend to be influential Offline :)
• Influence is Shifting from Media to Individuals.
• startups are rushing to measure & rank
influencers ( Celebrities )

15. Social Networks are becoming
trusted advisors for Brands
striking
direct Deals
http://youtu
.be/T6n6a7
n6Umo

16. Companies Recognize the
Various benefits
#1 perceived
benefit is
BRAND
BUILDING

17. CMOs worldwide plan to increase the
Use of Social Media

18. Taking Social Action...in
your plan
Social media
listening is now
Widely accepted as
Important

19. Social Media is Shifting $ from
Digital Spend
Budgets
are
increasing
year over
year
Staff + Social ads & community platforms are priority!

20. Marketing , PR & Customer care
are taking the lead
Collaboration of
teams
for integration is
very important

21. Mobile Social Media Use is in
the RISE!
On the Go social Media Apps is becoming very essential in Mobile
preference

24. Hind@Knockbook.com