The Indian entertainment and media industry grew 11.8% in 2013 to reach $14.8 billion. Television remains the dominant segment, contributing 45% of the industry value, though new media sectors like animation, films, and music are growing rapidly due to digitization. The advertising industry also grew 10% to $5.8 billion in 2013, with print remaining the largest at 45% despite growth in digital advertising.

1. The Reel story
The Indian entertainment and media industry zooms past
The Indian Entertainment and Media Industry registered a 11.8%
growth in 2013 to reach $14.8 billion
Entertainment and Media Industry Size in $Billion, 2008–13
CAGR (2008–13): 9.6%
9.3
2008
9.5
2009
10.5
2010
11.7
2011
Driven by continued growth of regional media, digitization, pan India mega
events such as general elections and IPL, and continued diversification and
penetration of films, the industry achieved 11.8% growth in 2013.
Industry Size by Segments, 2013
45%
25%
3%
$14.8 billion
Television continues to be the dominant
segment, contributing 45% to the overall
industry value.
However, new media sectors, such as animation & VFX, films and music on the
back of strong content and digitization, radio with growth anticipated post the
rollout of Phase 3 licensing, are expected to record strong growth.
Industry Advertising Revenue by Segments, 2013
45%
$5.8 billion
38%
5% 8% 4%
Radio
In the light of continued economic slowdown, the advertising spend across media
saw a 10% growth in 2013 to touch $5.8 billion, with Print at 45% continuing to be
the largest beneficiary.
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13.2
2012
14.8
2013
Source: Federation of Indian Chambers of Commerce and Industry (FICCI)
Source: Federation of Indian Chambers of Commerce and Industry (FICCI)
Source: Federation of Indian Chambers of Commerce and Industry (FICCI)
2%
2%
2%
1%
14%
4%
Music
Radio
Out of Home
Out of Home
Gaming
Digital Advertising
Digital
Advertising
Animation & VFX
Films
Print
Print
TV
TV
Compiled by: Rijuta Karalkar