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MEANING <ul><li>The word advertising is derived from two Latin Words ‘Ad’ and ‘Verto’. </li></ul><ul><li>Ad – towards </li...
<ul><li>Advertising is any form of paid non-personal presentation of ideas, goods, or services for the purpose of inducing...
Functions <ul><li>To differentiate the product from their competitors </li></ul><ul><li>To communicate product information...
  To differentiate the product from their competitors <ul><li>GARNIER FRUCTICS </li></ul>
To communicate product information   <ul><li>PONDS AGE MIRACLE   </li></ul>
To urge product used <ul><li>Fair & Lovely </li></ul>
To expand the product distribution <ul><li>WATEEN TELECOM </li></ul>
To increase brand preference and loyalty <ul><li>COLGATE  </li></ul>
To reduce overall sales cost <ul><li>MECCA COLA </li></ul>
 
ADVANTAGES
Manufacturers & Advertising  <ul><li>Increases and stabilizes the  sales turn-over </li></ul><ul><li>Maintains the existin...
Middleman  & Advertising  <ul><li>Guarantees quick sales </li></ul><ul><li>Minimum efforts </li></ul><ul><li>Makes retail ...
Sales-force  & Advertising <ul><li>Facilitates selling  </li></ul><ul><li>Reduces sales-man’s burden of job </li></ul><ul>...
Consumers  & Advertising  <ul><li>Driving –force in decision making  </li></ul><ul><li>Ensures better  quality products at...
Society  &  Advertising <ul><li>Uplifts the living standard  </li></ul><ul><li>Generates gainful employment oppurtunities ...
LIMITATIONS  <ul><li>Limited capacity </li></ul><ul><li>Rigid </li></ul><ul><li>Unbelievable </li></ul><ul><li>Conditional...
<ul><li>TYPES OF ADVERTISING </li></ul>
ADVERTISING  Print Advertising Outdoor Advertising  Broadcast Advertising  Covert Advertising  Public-service Advertising ...
 
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Advertisement ppt

  1. 1. ADVERTISEMENT
  2. 2. MEANING <ul><li>The word advertising is derived from two Latin Words ‘Ad’ and ‘Verto’. </li></ul><ul><li>Ad – towards </li></ul><ul><li>Verto – I turn </li></ul><ul><li>Literally it means to turn the people’s attention to a specific thing. </li></ul>
  3. 3. <ul><li>Advertising is any form of paid non-personal presentation of ideas, goods, or services for the purpose of inducing people to buy. </li></ul><ul><li>weeler . </li></ul>D E F I N I T I O N
  4. 4. Functions <ul><li>To differentiate the product from their competitors </li></ul><ul><li>To communicate product information </li></ul><ul><li>To urge product used </li></ul><ul><li>To expand the product distribution </li></ul><ul><li>To increase brand preference and loyalty </li></ul><ul><li>To reduce overall sales cost </li></ul><ul><li>Creates new demands </li></ul>
  5. 5. To differentiate the product from their competitors <ul><li>GARNIER FRUCTICS </li></ul>
  6. 6. To communicate product information <ul><li>PONDS AGE MIRACLE </li></ul>
  7. 7. To urge product used <ul><li>Fair & Lovely </li></ul>
  8. 8. To expand the product distribution <ul><li>WATEEN TELECOM </li></ul>
  9. 9. To increase brand preference and loyalty <ul><li>COLGATE </li></ul>
  10. 10. To reduce overall sales cost <ul><li>MECCA COLA </li></ul>
  11. 12. ADVANTAGES
  12. 13. Manufacturers & Advertising <ul><li>Increases and stabilizes the sales turn-over </li></ul><ul><li>Maintains the existing market and explores the new </li></ul><ul><li>Controls product prices </li></ul>
  13. 14. Middleman & Advertising <ul><li>Guarantees quick sales </li></ul><ul><li>Minimum efforts </li></ul><ul><li>Makes retail price maintenance possible </li></ul><ul><li>Sales forecasting </li></ul><ul><li>Publicity </li></ul>
  14. 15. Sales-force & Advertising <ul><li>Facilitates selling </li></ul><ul><li>Reduces sales-man’s burden of job </li></ul><ul><li>Instills self confidence </li></ul>
  15. 16. Consumers & Advertising <ul><li>Driving –force in decision making </li></ul><ul><li>Ensures better quality products at reasonable prices </li></ul><ul><li>Saves good deal of time </li></ul>
  16. 17. Society & Advertising <ul><li>Uplifts the living standard </li></ul><ul><li>Generates gainful employment oppurtunities </li></ul><ul><li>Provides new horizons of knowledge </li></ul><ul><li>Upholds the culture of a nation </li></ul>
  17. 18. LIMITATIONS <ul><li>Limited capacity </li></ul><ul><li>Rigid </li></ul><ul><li>Unbelievable </li></ul><ul><li>Conditional </li></ul>
  18. 19. <ul><li>TYPES OF ADVERTISING </li></ul>
  19. 20. ADVERTISING Print Advertising Outdoor Advertising Broadcast Advertising Covert Advertising Public-service Advertising Surrogate Advertising Celebrity Advertising

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