SMAC (social, mobile, analytics and cloud) is the concept that four technologies are currently driving  business innovation.

1. Social, Mobile, Analytics & Cloud
(SMAC)
Name: P.S.V.Aravind
E-mail: psvaravind1215@gmail.com
Twitter Id: Aravind1215
University: Jawaharlal Nehru Technological University
Hyderabad
Year/Semester:1/1
Branch CSE ( M.Tech )

2. SMAC (social, mobile, analytics and
cloud) is the concept that four technologies
are currently driving business innovation.

3. Introduction
• SMAC creates an ecosystem that
allows a business to improve its
operations and get closer to the
customer with minimal overhead and
maximum reach.
• While social, mobile, analytics and
cloud technologies add a new
dimension to your business model, to
fully maximize their value consider the
sum is greater than its parts.
• The formula for the Future of Work is
called SMAC - social, mobile, analytics
and cloud.

4. Technology in Perspective
• Today’s SMAC Stack—‘the fifth wave’
of IT architecture—is happening faster
than anything that’s come before.
• By 2020, as many as 100 billion
computing devices will be connected to
the Web and corporations will be
managing 50 times the data they do
currently.
• So SMAC will have a multiplying effect
on businesses and increase productivity
across the organization.

5. How SMAC Works
Social technologies allow for the rapid
sharing and creation of knowledge over
social networks, which enhances
collaboration and information distribution
across a business.
Mobile technologies are continuing to
evolve, reshaping the technology
landscape. The growth in smart devices is
bringing about an era of ubiquitous
connectivity.

6. (Cont..)
• Analytics enhance supply chains,
facilitate closed-loop marketing, and
optimize existing customer relationship
management processes.
• Cloud technology is the linchpin of the
SMAC stack – and it is quickly
becoming the new foundation of the IT
ecosystem.

7. Real World Examples
 Physical Retail and the Intelligent Store
 Virtualization of Patient Care
 Product Information and Marketing
Intelligence

8. THE SMAC FUTURE
• By 2015, most apps will sync, collect
and analyze data about users and their
social graphs.
• Gartner predicts that analytics will
reach 50% of potential users by 2014
and 75% by 2020.
• Cloud Computing is projected to reach
more than $191 billion in 2020.

9. THANK YOU