1. GRAPHIC DESIGN
FOR ORGANIZATIONAL BRANDING
specialfor media@BEMFKGUI2014
Arbi Wijaya, FKG UI 2011

2. DESIGN IS IMPORTANT?
WHY?

3. Many companies include the organization are
competitive on making a good advertisement design

4. Purposes?
Attracting consumens
Company branding
Marketing : Gaining Product Sales

5. More interesting your design,
more people will attracting

6. Basic Principles
Howtomake
agood
design?

7. Basic
Principles4
Repetition
ContrastAlignment
Design : for your
organizational branding Proximity

8. PROXIMITY

9. Proximity basically means SPACE
Unfortunatelly, most people simply try to fill up empty space
HOWEVER
The more blank space, more better : people can be easily understood

10. More Blank SPACE : Better!

11. CONTRAST

12. Contrast is important for the
VISUAL CLARITY of your design

13. Not Contrast! ugh Contrast, right?

14. ALIGNMENT

15. Alignment ->
Rulers & Margin
Intinya bikin serapih mungkin dan enak dilihat hahaa...

16. repetition

17. Repetition is for your
VISUAL IDENTITY

18. It will help people for always remembering your
company/organization

19. Whatarethecomponents?
Colours
Fonts
Design Element
Bullets
Etc...

22. Ada pertanyaan?

23. Let’s practice together! :D
Simple, easy, classy!

24. If you’re confused... I give an example...
may be we can renew BEM FKG UI’s visual identitiy
with this? UP TO YOU 