Verum Factum: making the world with language | Andrew Hinton #IIAS15

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Architecta | Società Italiana di Architettura dell'Informazione

1) The document discusses how language shapes our environment and is a medium for making the world. 2) It explores how language creates maps and contexts that become the territories we inhabit together, with examples of how organizational diagrams, labels, and conventions create shared understanding over time. 3) The key point is that language introduces complexity into our world but the role of information architecture is to bring clarity to complexity through composition, not just simplify but make complex systems understandable.

Design

PRESENTED BY
Andrew Hinton | @inkblurt
IASummit Italy, October 2015
VERUM FACTUM
Making the World with Language

4
=
Business rules
Software services
User behaviors
Interfaces
Serial processes
What parts of “cart” do you mean?
All of these involve language.

5
Physical Object
Virtual Object
Design is
obsessed
with
tangible,
visible
objects...

12
“Vico’s Philosophy of Imagination” - Verene & Berlin, 1976

Ecological Psychology
James J. & Eleanor Gibson
Radically empirical approach to understanding perception & behavior.

15
Affordance
James J Gibson
“Dispositional properties of objects and
events that provide opportunities for
action to complementary organisms.”
- Sabrina Golonka, PhD

16
Invariants
That which does not change
in the midst of change.
James J Gibson

ENVIRONMENT
wikimedia
What manner
of invariants?

19
Words
Pictures
Symbols …
Language is
environment.

CONTEXT CONTROLS CONDUCT
THE WAY WE SHAPE OUR ENVIRONMENT SHAPES OUR LIVES
21

LANGUAGE MAKES MAPS THAT ARE TERRITORIES
ENVIRONMENTS WE INHABIT TOGETHER
22
Organizational diagram of the New York and Erie Railroad, 1855

LANGUAGE IS ENVIRONMENT
23
Language is “a form of mind-
transforming cognitive scaffolding...”
... “Simple labeling adds a new realm
of perceptible objects.”
- Andy Clark, Supersizing the Mind
http://en.wikipedia.org/wiki/File:CantileverScaffold.jpg

24
LANGUAGE IS THE
INTERFACE WITH
COMPLEX HUMAN
SYSTEMS

25
Language is
invariant only
by convention.
Many layers of
“meaning.”

28
“elevator”
“button”
over a century of
cultural invariant
convention
[context]

30
Understanding Context, Andrew Hinton, O’Reilly Media 2014

wikimedia
Digital
agents,
behaving
invisibly.

APPROXIMATE INCREASE IN ENVIRONMENTAL COMPLEXITY OVER TIME*
Complexity added
to human
environment
No big whoop.
OMG PLEASE
MAKE IT STOP!!!!!!
What’s complexity?
We’re so modern!
Learn a new app? Uh. Ok.
I have no idea what my
phone is doing.
I have no idea what my
house is doing.
Time
Olden times Fin de siècle
* according to Andrew Hinton’s feelings on the subject.
Industrial
Revolution
“Information Age” 21st Century

37
wikimedia
Interface
(Machine to Machine)

39
https://www.google.com/patents/US8558759
From Google’s patent for telling a
digital agent you “love” something.

41
Captured from Twitter on September 22, 2015

42
Mashable
XBox reading user’s skeleton & heartbeat

Often, the assumed answer to
complexity is simplicity.

46
Interviewer: What do good information
architects do?
R.S. Wurman: They make the complex
clear; they make the information
understandable to other human beings.
If they succeed in doing that, they're good
information architects. If they fail, they're not.
http://ubiquity.acm.org/article.cfm?id=334428

The answer to COMPLEXITY
is CLARITY…
not mere “Simplicity.”

Your mission …
Go forth and compose
a better human world.

50
GRAZIE!
ANDREW HINTON | @INKBLURT
AH@ANDREWHINTON.COM
CONTEXTBOOK.COM

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Un designer che voglia progettare con le persone e non solo per le persone deve, innanzitutto, incominciare con l’ascoltarle. Questa è la storia di come mi sono avvicinata a un gruppo di persone e di come insieme abbiamo intrapreso un percorso di collaborazione dove l’ascolto è stato essenzialmente una fase attiva, parte integrante delle sessioni di co-design. In questo percorso, chiamato ‘Cittadini Creativi’, ho cercato di fare empatia e di assumere prospettive sempre diverse: come dice Marianella Sclavi, ho cercato ‘di uscire dalla cornice’ e di assumere che chiunque mi parlasse avesse ragione, per poi capirne insieme il perché. Ho cercato, con alterni risultati, di visualizzare l’ascolto e di interpretarlo per farne un oggetto di conversazione, un oggetto di co-design che dovesse guidare la progettazione di servizi per il quartiere di Milano nel quale ci si trovava. Infine ho cercato di ascoltare adottando una metodologia umoristica: le sessioni di co-design insieme ai cittadini sono state un percorso a metà tra l’empowerment e l’entertainment, è difficile impegnarsi in un ascolto attivo e reciproco se non ci si diverte, ma su questo la mia ricerca di service designer è solo all’inizio. Daniela Selloni è service designer e ricercatrice. Ha conseguito un Dottorato di Ricerca al Politecnico di Milano su design dei servizi e innovazione sociale, con un focus sui servizi collaborativi. La sua ricerca applicata ha portato alla sperimentazione di Cittadini Creativi, un formato inedito di agenzia di service design per la città, dalla quale sono nati alcuni servizi co-progettati e co-prodotti insieme ai cittadini di un quartiere di Milano. Insegna alla Scuola di Design del Politecnico di Milano, nella Laurea Magistrale “Product Service System Design”, al “Master Progettare Cultura” dell’Università Cattolica e al “Master in Design Strategico” di POLI.Design. É stata visiting researcher presso la Parsons – The New School for Design, New York. Svolge inoltre attività di consulenza presso aziende pubbliche e private e attività di mentorship per incubazioni di start up, esplorando in particolare la relazione tra design dei servizi e sharing economy. E’ membro di POLIMI DESIS Lab, parte del network internazionale DESIS Design for Social Innovation and Sustainability, dove partecipa a vare ricerche europee e italiane. Social media link: https://twitter.com/danielaselloni Sito professionale: www.cittadinicreativi.it www.microsuper.it www.desis-network.org

Ascoltare per co-progettare i servizi insieme ai cittadini | Daniela Selloni ...

Architecta | Società Italiana di Architettura dell'Informazione

Qualsiasi titolare di progetti industriali, deve dibattersi tra l’incudine e il martello di produzione e vendite, partecipando così al fallimento di una buona metà dei lavori nel settore IT. Possiamo cambiare le nostre sorti e quelle dei nostri progetti solo grazie al sapiente governo della comunicazione, trasformando il Project Manager in un facilitatore dell’ascolto. Per ottenere questo dobbiamo prepararci nelle competenze interpersonali, con non meno rigore di quanto richiesto nelle discipline ingegneristiche. Scopriremo come le dinamiche comunicative siano più complesse delle meccaniche strumentali e acquisiremo le prime rudimentali istruzioni operative per orientarci in questo tumultuoso mare, fino a giungere sani e salvi in porto. Fondatore di “bymark user experience” e di “manuale operativo”. Conduce progetti UX, facendo interagire creativamente giovani talenti nativi digitali con le figure tecniche e strategiche, in modalità concurrent engineering. Esercita il training per il potenziamento delle competenze interpersonali nelle professioni tecniche. Formatore alla facilitazione di meeting decisionali complessi e di workshop creativi. Realizza la crescita delle prestazioni produttive, intervenendo in fabbrica su processi industriali e relazioni interpersonali. Sito professionale www.bymark.it Social G+ Manuale operativo Social Linkedin https://www.linkedin.com/in/massimocrucitti

Curare l'Ascolto per salvare il Progetto | Massimo Crucitti #IIAS15

Architecta | Società Italiana di Architettura dell'Informazione

"Scrivere è architettura, non decorazione di interni": se lo affermava Hemingway, possiamo fidarci. Anche scrivere in rete con un linguaggio fresco e naturale – che sappia farsi ascoltare – ha pochissimo a che fare con l'improvvisazione e l'immediatezza del parlato e moltissimo con il rigore della costruzione e della progettazione. Un rigore che negli spazi ristretti degli schermi è fatto di equilibri sottili tra ascolto e visione, informazioni ed emozioni, immagini e parole. L'intervento getterà un po' di luce sul "messy work" che c'è dietro (per dirla con un filosofo del linguaggio che sarà molto citato) ma che i nostri utenti non vedranno mai. Loro, se avremo lavorato bene, ascolteranno solo una voce naturale e credibile. Luisa Carrada è autrice del sito e del blog www.mestierediscrivere.com e di qualche libro in cui ha scritto delle sue avventure di editor sempre in bilico tra carta e digitale. Quando non scrive, insegna alle aziende a ideare, smontare e rimontare testi, e a trovare il loro unico e inconfondibile tono di voce. Social media link: https://twitter.com/luisacarrada Sito professionale: www.mestierediscrivere.com

Scrivere per fasi Ascoltare | Luisa Carrada #IIAS15

Architecta | Società Italiana di Architettura dell'Informazione

Un diluvio di dati, invisibile ma inarrestabile, lancia a istituzioni, imprese e professionisti una sfida che non può non essere accettata: come dare un senso a questi dati, trasformandoli in informazioni? In questo webinar entreremo nel mondo dei dati per capire come migliorare il nostro lavoro di Architetti dell’Informazione e User Experience Designer utilizzando i metodi della Data Visualization e della Social Network Analisys.

Data Driven UX

Architecta | Società Italiana di Architettura dell'Informazione

UsabilitABC

Architecta | Società Italiana di Architettura dell'Informazione

Come diventare un web marketing manager migliore, grazie allo UXd

Architecta | Società Italiana di Architettura dell'Informazione

Responsive content strategy

Architecta | Società Italiana di Architettura dell'Informazione

Plus de Architecta | Società Italiana di Architettura dell'Informazione (18)

X IA Italian Summit 2016 | An Undesigned World - Jason Ulaszek

X Summit Architecta | lasciare il segno | Roma 12 Novembre 2016

IX Summit Architecta | Dall'ascolto alla progettazione | Bologna 24 Ottobre 2015

Design sistemico: implicazioni etiche e socio-comportamentali della progettaz...

Summit architecta AGID Design.Italia

Ux Book Club Brescia_iasummit2016

Architecta APS Assemblea soci 2015 | 11 gennaio 2016

La Group Intranet di Unicredit: una questione di UX | Fabio Delton #IIAS15

A ciascuno il suo: archi, frecce e interfacce per servizi editoriali B2B e B2...

Strategy & Structure: doing it right and how you'd know | Dan Klyn #IIAS15

Ascoltare per co-progettare i servizi insieme ai cittadini | Daniela Selloni ...

Curare l'Ascolto per salvare il Progetto | Massimo Crucitti #IIAS15

Scrivere per fasi Ascoltare | Luisa Carrada #IIAS15

Data Driven UX

UsabilitABC

Come diventare un web marketing manager migliore, grazie allo UXd

Responsive content strategy

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