SlideShare une entreprise Scribd logo
See The Value
Ardita Karaj
@ardita_k
ardita@LetsTango.ca
Jeff “Cheezy” Morgan
@chzy
cheezy@LetsTango.ca
Life is good
Put Value First
Tools to help you do it!
Story Map Mechanics
Goals Goal 1 Goal 2 Goal 3
Users
Stories Story Story Story Story
Story Story Story Story
Story Story
Story Story Story
Story Story Story
Story Story
Story Story
Story Story
Story Story
Story Story
Story
Timeline
Priority
Activities Activity Activity Activity Activity Activity Activity Activity Activity Activity
Story Map of a Taxi app
Users
Goals
Activities
Stories
Request booking Select taxi Payment
Schedule
Time
Chose
Pick-up
location
No Smart
phone
Online
available
Online not
available
Pay
Driver
Payment
Estimation
Safe In-
App
option
Immediate
pickup
Select
pickup Time
Use GPS
Send Txt
Message
Later
pickup
Change a
Booking
Enter
Location
Book online
Use
previous
location
Special
directions
Select avail.
Taxi
company
List available
Taxi companies
to call
Track Taxi
location on
Map
Get receipt
by email
Receive
ride alerts
Taxi Flag:
phone with
Taxi Number
Drop-off
Estimation
Payment
In-app
secure CC
payment
Chose to
pay driver
Build your own story map
Manage FeedbackRegistrationManage Courses
Employee AdministratorUsers
Goals
Activities
Stories
There will be a Training admin team
that will manage course description,
details, booking, etc.
Employees will be able to browse the
possible courses (by category, by
day/time, by trainer, etc)
Employees will be able to create and
manage registrations and provide
feedback after the training
Training admin will be able to analyze
feedback and work on creating
courses tailored to employees needs
Employee AdministratorEmployee
Create Course Update Course Manage Users
Enter Course
Description
Set Course
Schedule
Update
Training
Calendar
Trainer
Assignment
Update
Training
Calendar
Cancellation
Notifications
Cancel Course
Change Course
Information
Inactivate
Users
Assign Users
to Groups
Create User
$100 allocation
Feature
4 doors
Red
Price
Good on gas
Sun roof
Why
Baby car seat is easy
Favorite color
Low monthly payments
Save weekly
More daylight
Allocation
$30
$5
$20
$35
$10
How to shop for a new car
Kano model for Customer Satisfaction
Value Point
G1
A1
S1.2S1.1
A2
S2.2S2.1
A3
S3.2S3.1
100 350 50
25 75 150 200 35 15
500
Taxi Story Map with Value Points
Taxi Flag:
Phone with Taxi
Number
Receive Ride
Alerts
Track Taxi
Location on
Map
Select Avail.
Taxi
Company
Book Online
Send Txt
Message
Special
Directions
Use Previous
Location
Use GPS
Enter Location
Change a
Booking
Select Pickup
Time
Later Pickup
Immediate
Pickup
Drop-off
Estimation
Payment
In-app Secure
CC Paymnt
Get Receipt
by Email
Choose to
Pay Driver
List Avail. Taxi
Companies to Call
Online Not
Available
Online
Available
No Smart
Phone
Choose Pick-up
Location
Schedule
Time
Payment
Estimation
Safe In-App
Options
Pay Driver
PaymentSelect TaxiRequest Booking
You You YouDispatcher Taxi DriverUsers
Goals
Activities
Stories
100
500 350 150
50300225 50225
40
10
4010
10 40
50 65
35
15
150
80
50
100
100
2010
100
50
50
25
Size Matters
Lower value
delivered quickly
is better than
higher value never
delivered
Let’s update your Story Map
• Assign value points to goals,
activities and stories
• Size you stories according to effort
• Coffee cup sizing
• T-Shirt sizing
Minimum Viable Product
(MVP)
You might have seen this
Or this
You probably know these
• Apple delivered iPhone without Find and Copy-Paste
• Zappos went live without any shoe in their inventory
• GroupOn had a blog page with daily PDFs
• Virgin Airlines started with 1 airplane doing 1 trip
• DropBox started with a 3 minute video, no product
WHY?
Taxi Story Map with MVP
Taxi Flag:
Phone with Taxi
Number
Receive Ride
Alerts
Track Taxi
Location on
Map
Select Avail.
Taxi
Company
Book Online
Send Txt
Message
Special
Directions
Use Previous
Location
Use GPS
Enter Location
Change a
Booking
Select Pickup
Time
Later Pickup
Immediate
Pickup
Drop-off
Estimation
Payment
In-app Secure
CC Paymnt
Get Receipt
by Email
Choose to
Pay Driver
List Avail. Taxi
Companies to Call
Online Not
Available
Online
Available
No Smart
Phone
Choose Pick-
up
Schedule
Time
Payment
Estimation
Safe In-App
Options
Pay Driver
PaymentSelect TaxiRequest Booking
You You YouDispatcher Taxi DriverUsers
Goals
Activities
Stories
100
500 350 150
50300225 50225
40
10
4010
10 40
50 65
35
15
150
80
50
100
100
2010
100
50
50
25
MVP 1
EBV 450
MVP 2
EBV 420
MVP 3
EBV 130
Story Sizes:
Small => 1 point
Medium => 3 points
Large => 5 points
Value
Sprints
• Review priority of stories one last time
• Define your MVP
• Plan out your first three Sprints
• Build chart showing Value delivered
The Dancers decided your Velocity is
10 points for each Sprint
ROI going down
Time
Value
$$$$
Project scheduling
P1
P2
P3
P4
Team
What to build?
P1
G1
S1.2S1.1
G2
S2.2S2.1
G3
S3.2S3.1
200 700 100
50 150 300 400 70 30
Project scheduling
P1
G1 G2 G3
200 700 100
P2
G1 G2G3
800 175 25
You will never burn down the
entire backlog
Develop only the valuable part of each initiative, and
move earlier to the next one when it makes sense
Q & A
Ardita Karaj
@ardita_k
ardita@letstango.ca
Jeff “Cheezy” Morgan
@chzy
cheezy@letstango.ca

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See the Value - Scrum Gathering CA

  • 1. See The Value Ardita Karaj @ardita_k ardita@LetsTango.ca Jeff “Cheezy” Morgan @chzy cheezy@LetsTango.ca
  • 3. Put Value First Tools to help you do it!
  • 4. Story Map Mechanics Goals Goal 1 Goal 2 Goal 3 Users Stories Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Timeline Priority Activities Activity Activity Activity Activity Activity Activity Activity Activity Activity
  • 5. Story Map of a Taxi app Users Goals Activities Stories Request booking Select taxi Payment Schedule Time Chose Pick-up location No Smart phone Online available Online not available Pay Driver Payment Estimation Safe In- App option Immediate pickup Select pickup Time Use GPS Send Txt Message Later pickup Change a Booking Enter Location Book online Use previous location Special directions Select avail. Taxi company List available Taxi companies to call Track Taxi location on Map Get receipt by email Receive ride alerts Taxi Flag: phone with Taxi Number Drop-off Estimation Payment In-app secure CC payment Chose to pay driver
  • 6. Build your own story map Manage FeedbackRegistrationManage Courses Employee AdministratorUsers Goals Activities Stories There will be a Training admin team that will manage course description, details, booking, etc. Employees will be able to browse the possible courses (by category, by day/time, by trainer, etc) Employees will be able to create and manage registrations and provide feedback after the training Training admin will be able to analyze feedback and work on creating courses tailored to employees needs Employee AdministratorEmployee Create Course Update Course Manage Users Enter Course Description Set Course Schedule Update Training Calendar Trainer Assignment Update Training Calendar Cancellation Notifications Cancel Course Change Course Information Inactivate Users Assign Users to Groups Create User
  • 7. $100 allocation Feature 4 doors Red Price Good on gas Sun roof Why Baby car seat is easy Favorite color Low monthly payments Save weekly More daylight Allocation $30 $5 $20 $35 $10 How to shop for a new car
  • 8. Kano model for Customer Satisfaction
  • 10. Taxi Story Map with Value Points Taxi Flag: Phone with Taxi Number Receive Ride Alerts Track Taxi Location on Map Select Avail. Taxi Company Book Online Send Txt Message Special Directions Use Previous Location Use GPS Enter Location Change a Booking Select Pickup Time Later Pickup Immediate Pickup Drop-off Estimation Payment In-app Secure CC Paymnt Get Receipt by Email Choose to Pay Driver List Avail. Taxi Companies to Call Online Not Available Online Available No Smart Phone Choose Pick-up Location Schedule Time Payment Estimation Safe In-App Options Pay Driver PaymentSelect TaxiRequest Booking You You YouDispatcher Taxi DriverUsers Goals Activities Stories 100 500 350 150 50300225 50225 40 10 4010 10 40 50 65 35 15 150 80 50 100 100 2010 100 50 50 25
  • 11. Size Matters Lower value delivered quickly is better than higher value never delivered
  • 12. Let’s update your Story Map • Assign value points to goals, activities and stories • Size you stories according to effort • Coffee cup sizing • T-Shirt sizing
  • 14. You might have seen this
  • 16. You probably know these • Apple delivered iPhone without Find and Copy-Paste • Zappos went live without any shoe in their inventory • GroupOn had a blog page with daily PDFs • Virgin Airlines started with 1 airplane doing 1 trip • DropBox started with a 3 minute video, no product WHY?
  • 17. Taxi Story Map with MVP Taxi Flag: Phone with Taxi Number Receive Ride Alerts Track Taxi Location on Map Select Avail. Taxi Company Book Online Send Txt Message Special Directions Use Previous Location Use GPS Enter Location Change a Booking Select Pickup Time Later Pickup Immediate Pickup Drop-off Estimation Payment In-app Secure CC Paymnt Get Receipt by Email Choose to Pay Driver List Avail. Taxi Companies to Call Online Not Available Online Available No Smart Phone Choose Pick- up Schedule Time Payment Estimation Safe In-App Options Pay Driver PaymentSelect TaxiRequest Booking You You YouDispatcher Taxi DriverUsers Goals Activities Stories 100 500 350 150 50300225 50225 40 10 4010 10 40 50 65 35 15 150 80 50 100 100 2010 100 50 50 25 MVP 1 EBV 450 MVP 2 EBV 420 MVP 3 EBV 130
  • 18. Story Sizes: Small => 1 point Medium => 3 points Large => 5 points Value Sprints • Review priority of stories one last time • Define your MVP • Plan out your first three Sprints • Build chart showing Value delivered The Dancers decided your Velocity is 10 points for each Sprint
  • 22. Project scheduling P1 G1 G2 G3 200 700 100 P2 G1 G2G3 800 175 25
  • 23. You will never burn down the entire backlog Develop only the valuable part of each initiative, and move earlier to the next one when it makes sense
  • 24. Q & A Ardita Karaj @ardita_k ardita@letstango.ca Jeff “Cheezy” Morgan @chzy cheezy@letstango.ca