Success Mindsets of Entrepreneurs 2017 by ardy roberto

Success
Mindsets of
Entrepreneurs
Ardy Roberto
AngelPreneur - Go Negosyo
ArdyRoberto.com
© 2016-2017

KASH!
Knowledge
ATTITUDE
Skills
HABITS

What is a
MINDSET?
“Way of thinking;
set of attitudes”

“One of the greatest discoveries
of my time, is that a man
can change his life
by changing his attitude.”
William James

It starts with your
thoughts
Difference
between
“Sumpa” or
“Pagpapala”
“Blessings” or
“Curses”

> Sow a thought ->
Reap an ACTION ->
Sow an ACTION ->
Reap a HABIT ->
Sow a Habit ->
Reap a CHARACTER ->
Sow a CHARACTER ->
Reap a DESTINY!

“As a man thinks in his
heart, so is he.”
King Solomon
– Proverbs 23:7

Toxic thoughts to avoid:
Bukas na lang kaya (manana/procrastinator)
Akala ko okay na (assuming)
Nakakatamad (lazy)
Alam ko na ‘yan!(know-it-all)
Nakakatakot (fearful/risk averse)
Ayoko na! (quitter)

Healthy thoughts:
Puedeng puede ito! (Positive!)
Integridad (buo ang katauhan)
Nakakagana (enthusiastic)
Yes! Kaya natin yan!(walang takot!)
Aralan ko ‘yan!(learner)

Ardyroberto.com
FB: ardyroberto
IG/Twitter: @ardyroberto
#successmindsets
To get a FREE pdf copy of this
presentation email:
ardy.roberto@gmail.com

Success Mindset #1:
Attitude of Gratitude

Start each day
with a grateful
heart!

“It isn’t happy people
who are thankful.
It’s thankful people
who are happy.”

“To enjoy your work
and accept your lot in life
—this is indeed a gift from God.”
–King Solomon,
Ecclesiastes 5:19

“Makapal ang Mukha"
Ang nahihiya ay laging kulang
ang kita

Success Mindset #3:
Persistence
“Failure is my friend”

Satapol
Polpopras 
failed in his shrimp farm

Insect-fast food 
Insect Inter
(Thailand)

Slogan:
“Never mind the look, it tastes great“ 
founder – Satapol Polprapas

Insect Inter (Thailand)  
 
 
 
➢60+
outlets
➢Over 15M
Baht in
sales @ yr
➢100 new
franchisees

Aluminum
Container, Inc.
1978-1985

From 1978-1985 Aluminum Container, Inc.
made good money supplying aluminum
toothpaste tubes to Colgate and Close-Up.
Then the company was caught by
surprise when they both switched
to plastic tubes.
In debt, the company was forced to
close business, and was left with
millions of aluminum tubes.

“Character cannot be
developed in ease and quiet.
Only through experience of trial and
suffering can the soul be
strengthened, ambition inspired,
and success achieved.”
- Helen Keller

“Consider it pure
joy
whenever you face
trialsof many kinds.”

www.saltandlight.ph
Dec ‘99-May 2000
Crisis situation – Very ill, suspected to have bone cancer or leukemia

www.saltandlight.ph
“Missed diagnosis”

www.saltandlight.ph
June 2000
“SLE”
Systemic Lupus:
Attacked multiple
organs, esp
kidneys, nervous
system, etc
Very bad prognosis..

www.saltandlight.ph
October 2000
My “Miracle”:
Patient
• Kidney damage
reversed
• No chemotherapy
• No Dialysis
• Minimal medication

“We were broke
(again) but full of
HOPE”

Start up: Salt & Light Ventures 2000
How do I grow
this business?

We started small
and dreamed
BIG

Start small: 15 to 50
people workshops
How do I grow
this business?

Then… 100 to 250 people
seminars

Then… 300 to
500 to 1,000
people
conferences

Okay – let’s go! Think BIG:
Araneta Coliseum and PICC

10 years after the “most successful failure” concert
business in CDO…a seminar with 14,000 people!

PICC: 4,000 people
Total for 2 days: 18,000 people

MyHeartofHealing.com (c) Ardy Roberto 2008 - buy
the Heart of Healing at OMF.com
Living...second life

Dream trips
My “Miracle”
Patient @ Sea of
Galilee

Dream trips – Egypt/ Israel 2005
My “Miracle” Patient @ Sea of Galilee

“God has a purpose
behind every problem. …
He uses circumstances to
develop our character.”
- RickWarren,The Purpose Driven Life

Adolf Merckle (World’s 94th richest,
Germany’s 5th richest) stressed out by
financial crisis: Commits Suicide (Jan 6-09)

What has been the most
challenging, biggest trial in
your life?
Stand up and share with a partner

“Everyone wants success, but
most people lack two very
important qualities:
persistence
and
patience.”
- Denis Waitley

How did you respond to that
trial in your life?
What was your
AQ?

The difference between
losers and
winners?
The way they respond
to failure.

Success Mindset #5:
Problem Solver

“Di puede”
Or
“…PUEDE!!”

Entrepreneurs are
problem
solvers

What problems
did these
entrepreneurs
solve?

Raffy David of Pilipinas Teleserv

DFA Passport Direct
• Developed to relieve
DFA of crowd
congestion
• DFA Pasay City Center
– 3,500 applicants per
day
– Queueing starts as
early as 5am

Narayana Peesapaty, founder of Bakeys, has
already sold 1.5 million edible spoons made
from made of millet, rice and wheat

What’s the principle
lesson?

What is the common source of light?
Bulbs
• Consume energy
• Cost of electricity

What is an
opportunity?
Problem waiting to be solved

PISO Start-Up Model
© Ardy Roberto
Look for
Problems and
Irritants that you can
Solve as
Opportunities

The #1 Marketing
Mindset to
get repeat sales

“Suki marketing”:
SERVICE
EXCELLENCE
Mindset

How do you achieve
SERVICE
EXCELLENCE?

Service Excellence 101:
U.P.O.D.

Service Excellence
“UNDER-PROMISE
OVER-
DELIVER”

Service Excellence
Parenting 101
“What embitters
children to their
parents?”

Children become embittered and
hearts become hardened when
parents…
OVER-
UNDER

Service Excellence
Customer Service 101
Don’t break your
promises

Result: Best kind of marketing

How do you create
word of mouth?

Service excellence =
Customer experience

“Don’t SELL to your
customers,
HELP
your customers”

“Create a customer for life by
treating your customers like
they are your FAMILY”

H.E.L.P.
your customers
become customers
for LIFE!

Why love the people who buy
from you?
“Increasing customer
retention by 5%,
increases profits
by 25%-95%”

MINDSET #6:
Have the mindset of a dreamer
DREAM
BIG
{Libre ang Mangarap!}

Ano ang mga pangarap nyo?
What are your dreams?
Why are you in business?
Have you written
down your dreams?
(Translate your dreams into goals)
{Take 2 mins to write it down}

Why is it important to write down your
dreams or goals?
Harvard study says that
84% of graduates have no goals at all,
13%, have goals
(but they’re not written down);
only 3%have goals
that are written down…

Study showed
that 10 years later…
People who write down their
goals earn 10Xmore
money than those who don’t!

- Hang out with
entrepreneurs who
- Dream BIG!

JOMAG’S MINDSET
“Challenging the
status quo. Learn the
business, its rules and best
practices and do better. It does
not have to be radically better, it
just has to be slightly better so
that you change the game. So that
at the end of the day you are the
only player in this new game the
your created by changing or
making things better for you
or your business. For example,
we were the first to remove
royalties in our category. When
everyone else followed, we did
something new.”

JOMAG’S MINDSET
“Challenging the status quo. Learn the
business, its rules and best practices and
do better. It does not have to be radically
better, it just has to be slightly better so that
you change the game. So that at the end of
the day you are the only player in this new
game the your created by changing or
making things better for you or your
business. For example, we were the first to
remove royalties in our category. When
everyone else followed, we did something
new.”

MINDSET of Focus - Bunny Pages
“When the business does well. Don’t leave it
and do other things. Strengthen that business
even more. Put even more time and focus there
to gain more momentum. Momentum is
everything is business.”
Bunny Pages, 17 restaurants

“PROBINSIYANO” MINDSET
Injap Sia - Mang Inasal
“Quickly learn the business ways in the
big city and then mix those learnings with
what you have learned in the streets in
the province.”

“Start small but DREAM BIG.”
Started with P500 capital from child’s baptism gift in
Baclaran market at age of 17. Hotel ordered 10 lechons
a day! Just said ‘kaya’! Opened 1st Lydia’s resto in
1986. Then Henry Sy offered spot in SM. Lydia said,
‘Kaya!’. Today, 14 outlets and 10 restaurants. Piggery
in Batangas. 1,000 pigs a week.

MINDSET:
“Millenial power"
Habang bata, kumita na. Turn
youth and energy into business
growth and profit.

Success Mindset #7:
“Hindi Ako Takot Sa
Trabaho”

Have an
ACHIEVERS
Mindset
{Magsipag, Magtiyaga,
Magtrabaho!}

WORK HARD
“Lazy people are
soon poor;
hard workers get
rich.”
King Solomon
- Proverbs 10:4, NLT

“All hard work
brings a profit,
but mere talk leads only
to poverty”
- King Solomon
(Proverbs 14:23)

Work HARD
vs
EASY Money
mentality

P80M Lotto Winner,
Naputulan ng Kuryente.
"Last Sunday’s debut telecast (True
Stories on QTV featured) the story of
a man who won over P80 million
playing the lotto sweeps—and
eventually lost most of it. In fact, his
fortunes have fallen so low that the
electricity in his “mansion” has been
cut off, and his kitchen shelves are
bare. (Inquirer.net, 1/29/10.

Mercy Evangelista
“When you keep on
working hard…
success will
follow you”

80% of orders are written
during or after the 5th sales
call…but only 10% of salespeople
persist to call or follow up 5 times …
and only 2% persist up to 7 times.
– S4 Success Secrets of Sales Superstars
Winners do what losers hate to do:
work and PERSIST!

Success Mindset #8:
Learner Mindset
{Learners are earners}

“Kailangan ko mag-aral”
vs
“Alam ko na ‘yan”

Successful Entrepreneurs
Invests in
EDUCATION
(vs entertainment)

207
“Masa” mentality
• Spend for things they believe they
“need”:
• Colored TV /DVD
• Splurge on celebrated occasions:
Christmas, New Year, Valentine (Western influenced);
fiesta, jueteng (Native Filipino)
200

208
Lower/Middle Class Segment
• Why downwardly mobile?
• Because of their values and beliefs that are
anchored on magic and luck.
• So frequenters of bingo
game halls and lotto
201

Have a GROWTH MINDSET
vs a Fixed Mindset - Bunny Pages
“Ask the right questions. Always seek to learn
something new everyday. Ask questions when
you meet people. Read books!” - Bunny Pages,
Entrepreneur of the Year, Cebu Chamber of Commerce

If you want to be
successful, have a
growth mindset.
Not a fixed
mindset.

Invest in books!
Like..E-Myth by
Michael Gerber
And
GoNegosyo books!

…and invests in
RELATIONSHIPS
Ask yourself:
How can I help others become
successful?

How can I help others become successful?
Training
Coaching
Mentoring

“There is no success
without a successor”
– Peter Drucker

Success Mindset #9:
Have a
Stewardship
Mindset

Stewardship MINDSET
DODONG CACANANDO,
Moriah Farms, Author
“What has God given you already?
Work on what you have and be
fruitful.”

“Entrepreneurship is not
about taking risks. Instead, it
is about finding prudent
ways to maximize the returns
of a person's limited
resources, thus creating
breakthroughs. Because an
entrepreneur does not have
the backing and resources of
a large corporation, he must
use ‘what is in his hands’ to
move from a position of
need to a position of
relative abundance.”

Deuteronomy 8:18
But remember the LORD your God,
for it is he who gives you the ability
to produce wealth, and so confirms
his covenant, which he swore to
your ancestors, as it is today.

The Stewardship Mindset:
Prove yourself worthy of
trust to the owner
The money you have now is a reflection
of your faithfulness.
Puede ka bang pagkatiwalaan?
Can you be trusted with money?

“Whatever you do,
Work at it with
all your heart,
as working for the Lord,
not for human masters”
Colossians 3:23

Let’s keep in touch!
FB: ardyroberto
IG/Twitter: @ardyroberto
#successmindsets
To get a FREE pdf copy of this
presentation email:
ardy.roberto@gmail.com

Success Mindsets of Entrepreneurs 2017 by ardy roberto

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