10. Perpetual Engagement Ecosystem
Create a communications and value ecosystem to give people a reason to do
business with you … over and over and over again.
Locate Engage Transact Reward Analyze
If you want to talk to What is the message? Once you have their Show your customers How do people react to
someone you must first attention, make it easy that you value their your messages?
know where they are. An offer? for them to take action business.
A promotion? and do business with Use the knowledge
Who is the target An announcement? you. Rewards points and gained to refine your
audience and where is An article? special offers provide message in order to
the best place to find Convert browsers to an incentive for people generate better results.
them? What do you want to buyers with to come back to you.
say to get their promotional Marketing is an
Use social attention? vouchers. Track and Show your ongoing learning
promotions and manage your appreciation of your process. Arela Club’s
incentivized Capture the attention promotions with customers by robust reporting tools
distribution to reach of people by offering Arela Club’s robust offering rewards and provide useful
out into the social something of value, promotion incentives to keep insights to help you
network to find the such as an exclusive management tools. coming back. hone your message
people who are offer, sale or and optimize your
interested in your promotion. marketing efforts.
product or service..
11. The Social Network
950,000,000+
The social network consists of hundreds of millions of active
people, all digitally interconnected all over the world … they are
engaged in a 24/7/365 dynamic conversation with one another via
email, chat, Facebook, Twitter, LinkedIn, Google+, etc.
They communicate by sharing with one another …
articles, photos, videos, comments, etc.
12. The Social Network
950,000,000+
Your current customers are there too!
Your current customers
• Email Database
• Facebook Fans
• Twitter Followers
• LinkedIn Connections
• Google+
• Chat
13. The Social Network People who would be interested
in your product or service if they
950,000,000+ knew about it. Your potential
new customers!
There are also a lot of
people out there who
would be interested in
your product or service
if they knew about it.
Your current customers
• Email Database
• Facebook Fans
• Twitter Followers
• LinkedIn Connections
• Google+
• Chat
14. The Social Network People who would be interested
in your product or service if they
950,000,000+ knew about it. Your potential
new customers!
And many of those people
are friends of your
current customers …
and many more are friends
of their friends … !
Your current customers
• Email Database
• Facebook Fans
• Twitter Followers
• LinkedIn Connections
• Google+
• Chat Your customers’ friends,
and their friends, and their
friends …
15. The Social Network People who would be interested
in your product or service if they
950,000,000+ knew about it. Your potential
new customers!
What you need is a way to
encourage your customers
to tell their friends about you!
Your current customers
• Email Database
• Facebook Fans
• Twitter Followers
• LinkedIn Connections
• Google+
• Chat Your customers’ friends,
and their friends, and their
friends …
How do you get the people who know you
to talk about you to the people who don’t know you?
16. The Social Network People who would be interested
in your product or service if they
950,000,000+ knew about it. Your potential
new customers!
This is more like it!
Your customers’ friends,
Your NEW current customers and their friends, and their
• Email Database friends …
• Facebook Fans
• Twitter Followers
• LinkedIn Connections
• Google+
• Chat
And convert those who don’t know you
into your NEW customers!
17. Who really knows
what you like?
a) The people who know you b) An algorithm
18. 78% of people
trust consumer recommendations.
“I really like
14% of people trust ads.
this brand!”
Source:
Nielsen’s Global Trust
in Advertising Survey
19. Digital Word Of Mouth (DWOM) is the most effective form of marketing.
20. Social Media Marketing.
Just as nature intended.
Consumer
The Social Network
Encourage sharing with
Your Message Incentivized Distribution.
24. Everyone loves
a good deal
or a special offer.
50% off if I share
with my friends! Nicer!
PROMO!
25. And everyone loves
an even better deal
or a special offer.
Hey buddy …
40% off! Nice!
check this out!
PROMO!
26. There is no limit to how far
your message can spread!
I got 50% off 50% off if I share 40% off!
for sharing! with my friends! Nicer! Nice!
Hey buddy …
check this out!
PROMO!
27. When you offer incentives for
sharing, more people will share,
which means more people will learn
about your business!
This is how
Incentivized Distribution
works!
This is social marketing!
28. Create Content
Post marketing messages, announcements, photos,
articles, videos, ideas, etc.
Run Promotions, Giveaways & Contests
A variety of options to choose from to run promotions and
generate mass interest.
Distribute Content Via Social Channels
Seamless distribution to all of your social media channels,
Your business social marketing & including Facebook, Twitter, LinkedIn, Email and more.
communications headquarters. Incentivized Viral Distribution
Use incentives and rewards to make your content go viral
Manage all of your business & reach a massive new audience.
social marketing, promotion &
Rewards Program
communications from one easy- Use rewards to encourage repeat and direct business.
to-use web-based platform.
Email Marketing
Get your message in the inbox.
CRM
Effortlessly manage your database.
Reporting & Analysis
Use data to improve the performance of your marketing
messages and optimize results.
29. Create Content
Post marketing messages, announcements, photos, articles, Many ways to
videos, ideas, etc. spread the word!
Did we mention you can
create and manage your own
business profile page?
30. Run Promotions, Giveaways & Contests You can try different types of
A variety of options to choose from to run promotions depending on your
promotions and generate mass interest. specific business goals.
31. Run Promotions, Giveaways & Contests Promotions feature beautiful
A variety of options to choose from to run layouts with lots of photos and
promotions and generate mass interest. text for maximum impact.
1 Getting and sharing a
voucher promotion is
simple and fast …
2
1. View promotion in
the feed, or on social
media.
2. Click to expand
promotion and view
details. Click to get
voucher.
3. See benefits and
options for sharing.
3
The more people share,
the more people who
will learn about you!
32. Distribute Content Via Social Channels
Seamless distribution to all of your social
media channels, including Facebook, Twitter,
LinkedIn, Email and more. Sharing is easy!
33. Incentivized Viral Distribution
Use incentives and rewards to make your
content go viral & reach a massive new
audience.
+Rewards
Merchants can opt to offer rewards
points as incentives for people to share
their posts.
When people share, they will get
rewards points for every click on their
shared link.
Merchants can choose to offer from 1 to
5 rewards points.
Or none at all … it’s optional.
35. Email Marketing Send email directly
Get your message in the inbox. to your customers.
36. CRM
Effortlessly manage your database.
Grow your audience and speak directly to them.
In marketing you want to locate those people who truly like
your products, service or brand … and then you want to
engage with them and communicate your value proposition
directly to them. Arela Club allows you to see exactly who your
tribe is and how big it is … a message them directly via email.
37. CRM The Social Network
Consolidate all of your social media and email 950,000,000+
contacts in one convenient platform.
Arela Club is your
communications hub.
Connect your social media
Content accounts to seamlessly publish
content to all of your
communications channels,
including social media and email.
38. Reporting & Analysis
Use data to improve the performance of your
marketing messages and optimize results.
39. Reporting & Analysis
Use data to build deeper, lasting relationships
• The platform tracks engagement metrics based on various actions taken by a customer.
• The customer’s “rank level” increases the more they interact with messages and the more
they participate in promotions and offers
• Merchants can target their messages to customers based on their rank level, giving their
best offers to higher ranking customers
• Measure Word Of Mouth (WOM) / Ripple Effect
• Adds element of gameification
The user’s loyalty rank
increases with each
engagement
Use targeted customer information to cross sell
other products and services. People who take
advantage of a brunch promotion might also be
interested in the hotel spa, or maybe they would
like to hear about your retail offerings.
40. Arela Club
• Arela Club features a visual,
image-based content display …
people prefer pictures!
is fun for • Browse, search and explore a
range of great products &
services from great companies.
consumers! • Get great deals on things you
are interested in wherever you
are.
• Share promotions and content
with your friends on social
media to get even better offers
from merchants.
• Earn rewards points to
exchange for goods and
services, or trade in for cash.
41. Rewards Catalog
Arela Club partners with a variety of lifestyle
businesses in the region to increase our rewards
catalog and provide more of an incentive for users
to participate and invite their friends …
Users may redeem points for …
• Goods and services from participating
businesses in our robust and growing online
catalog
• Special promotions posted by participating
businesses
• Cash!
42. Want to learn more? Try it out!
It’s fast, free and easy to use!
www.arelaclub.com
