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2012 Training Manual
Welcome!

Dear Service Unit Family & Community Partnership Chairs,

Thank you for taking the first step in changing the lives of girls. Thank you for stepping up to the plate in this very
crucial role. Thank you for committing to the girls of Kentuckiana by serving as a leader in this year’s Family &
Community Partnership Campaign.

2012 is a big year for Girl Scouts. As we launch the “Year of the Girl”, we celebrate 100 years of serving girls. This will be
our year to make our mark in our communities, our council, our nation, the year to come together as adults to truly
make an investment in the lives of girls that will allow us to fulfill the theme of our campaign as we focus on “Changing
Lives Together”.

This year, you will find that we are going back to the basics, we are keeping things simple, we are simply asking for
families, volunteers, staff members and communities to join us by investing in a girl. We cannot possibly serve every girl
that needs Girl Scouting without the direct financial support of our adults. Thank you for being a leader in this mission
so that Girl Scouts may become a reality for every girl, everywhere.

Support from our Girl Scout families and communities is especially important now when corporations and foundations
have less funding to offer and more needs to meet. We, as the preeminent girls’ organization must take the lead to be
proactive in changing the lives of girls, changing the lives of girls no matter their situation. We cannot stop serving girls
that need Girl Scouting simply because funding is down, we must rise to the next level, we must encourage families to
understand the value Girl Scouting brings to their lives. Let’s encourage our communities to donate to an organization
that is equipping girls to be the leaders of today and tomorrow.

Our goal this year is to ask EVERY Girl Scout family to make a donation, to give EVERY Girl Scout family the opportunity
to change the life of another girl.

Your Campaign Manual is full of helpful information on how to train, assist and motivate your Troop Family Partnership
Chairs, Troop Leaders and parents that may be involved in the campaign.

Thank you again for your investment of time and your personal contribution to this year’s campaign. Please do not
hesitate to ask questions, seek advice or share success stories with me, the Fund Development Staff or your Service
Center partners.

As we are “Changing Lives Together”, let us be excited to be a part of a monumental year of Girl Scouting!

Looking forward to 2012,




Suzy Gessner
Director of Development
2012 Campaign
sgessner@kyanags.org
502-636-0900


                                                                                                                           2
Table of Contents
Family Partnership Chair Position Description                     Page 4

Community Partnership Chair Position Description                  Page 5

Campaign Overview                                                 Page 6

       Timeline
       Campaign Goal
       Progress Thermometer
       Leading a Successful Campaign
       The Impact of Gifts
       Road Blocks

Guide to the Troop Family Partnership Campaign                    Page 13

       Family Partnership Service Unit Chair Step-by-Step Guide
       Family Partnership Campaign Facts
       Questions & Answers
       Troop Family Partnership Chair position description
       Troop Family Partnership Chair Step-by-Step Guide
       Sample Script
       Troop Challenge Flyer
       Report Form
       Evaluation Form

Guide to the Service Unit Community Partnership Campaign          Page 24

       Community Partnership Campaign Facts
       Questions & Answers
       Step-by-Step Guide
       Sample Script
       Special Events Planning
       Report Form

Service Center Contact Information                                Page 31




                                                                            3
Family Partnership Chair
Position Description

Reports to:         Service Unit Manager
Commitment:         One year, with option for renewal
Purpose:            To promote and coordinate the Family Partnership Campaign in your service unit,
                    which raises funds for Girl Scouts of Kentuckiana


Responsibilities:
     1. Work with service unit team, service center staff and fund development department to meet
         service unit’s financial goal.
     2. Make a donation to Girl Scouts of Kentuckiana’s Family Partnership Campaign.
     3. Attend Family & Community Partnership Chair Training, review and understand all campaign
         materials.
     4. Attend service unit meetings to discuss the campaign’s goal and progress; share fundraising ideas
         and answer questions.
     5. Recruit and train enthusiastic Troop Family Partnership Chairs to help raise funds for campaign.
     6. Promote and encourage participation of others in Family Partnership Campaign.
     7. Plan a family giving campaign for troop leaders to encourage families to give.
     8. Work with service unit team to supply troop leaders with family giving packets.
     9. Collect contributions, compile final report(s) and deliver materials to your service center.
     10. Thank volunteers and finish end-of-campaign details.
     11. Attend campaign evaluation/victory celebration.
     12. Assist with recruitment of campaign chair for service unit for the following year.

Qualifications:
        Registered member of GSUSA with successful background check.
        Attend training for position and demonstrate knowledge and skills necessary to carry out
          responsibilities.
        Good verbal and written communication skills.
        Ability and willingness to ask Girl Scout family members to contribute to the Family & Community
          Partnership campaign.
        Be willing to commit to 2-10 hours a month for the duration of the campaign.
        Uphold the policies, standards and guidelines of the council and GSUSA.
        Commitment to the promise, law and mission of Girl Scouting.




                                                                                                      4
Community Partnership Chair
Position Description

Reports to:          Service Unit Manager
Commitment:          One year year, with option for renewal
Purpose:             To promote and coordinate the Community Partnership Campaign in your service unit,
                     which raises funds for Girl Scouts of Kentuckiana


Responsibilities:
     1. Work with service unit team, service center staff and fund development department to meet
         service unit’s financial goal.
     2. Make a donation to Girl Scouts of Kentuckiana’s Community Partnership Campaign.
     3. Attend Family & Community Partnership Chair Training, review and understand all campaign
         materials.
     4. Attend service unit meetings to discuss the campaign’s goal and progress; share fundraising ideas
         and answer questions.
     5. Recruit and train enthusiastic troop leaders to help raise funds for campaign.
     6. Promote and encourage participation of others in Community Partnership Campaign.
     7. Make personal visits to area businesses asking for contributions to Girl Scouts. Follow up with
         letters and/or phone calls.
     8. Work with service unit team to plan selected activities recommended in the training materials to
         involve the community in Girl Scout activities and fundraisers.
     9. Collect contributions, compile final report(s) and deliver materials to your service center.
     10. Thank volunteers and finish end-of-campaign details.
     11. Attend campaign evaluation/victory celebration.
     12. Assist with recruitment of campaign chair for service unit for the following year.

Qualifications:
        Registered member of GSUSA with successful background check.
        Attend training for position and demonstrate knowledge and skills necessary to carry out
          responsibilities.
        Good verbal and written communication skills.
        Ability and willingness to ask people/businesses in your area to contribute to the Community
          Partnership campaign.
        Be willing to commit to 2-10 hours a month for the duration of the campaign.
        Uphold the policies, standards and guidelines of the council and GSUSA.
        Commitment to the promise, law and mission of Girl Scouting.




                                                                                                        5
Campaign Overview




                    6
Family & Community Partnership Timeline
Focus                         Action                         Support                                Date
Recruit Family Partnership    SUMs will recruit F&CP          Service Unit Team card with
Chairs (FPC) & Community      chairs and Troop                  blanks for each position            May-October
Partnership Chairs (CPC)      Partnership Chairs              Recruitment Flyers

                                                                Council & service center staff,
                                                                 F&CP advisory committee
Training                                                         members will conduct
                                                                 trainings
                                                                Training materials created by
                                                                 council
                              Community Partnership
                              Trainings in each Service                                             November
                              Center
                              Family Partnership Trainings
                              in each Service Center                                                February
                                                                Family Partnership Chair sits
                                                                 with Troop Partnership Chairs
                                                                 and explains the family giving
                              Troop Family Partnership           packets                            March
                              Trainings                         Troop Partnership Chairs
                                                                 receive Family Giving Fact
                                                                 Sheet, donor cards, and family
                                                                 rosters

Campaign Month                                                                                      April
                                                                Troop Partnership Chairs
Family Partnership            Family Giving Campaign             conduct parent meetings and
                                                                 make an ask of EVERY family
                                                             o   Service unit team plans an
                                                                 adult-led fundraising event for
                                                                 its community led by
                                                                 Community Partnership Chair        At the discretion of
Community Partnership         Service Unit Events            o   Special event training provided
                                                                 in training packet                 the CPC
                                                             o   Service center staff will assist
                                                                 with promotion of event in
                                                                 calendars and newsletters
                                                             o   Community partnership chair
                              Business Letters &                 will have a script to make the
                              Community Contacts                 ask
                                                             o   Face to Face asks will be made.

Campaign Wrap-Up                                                                                    May
                                                             o   Special celebrations will go on
                              Service Center Celebrations        throughout the council to say
                                                                 “thank you”




                                                                                                                 7
8
9
Leading a Successful
                                             Campaign
                           Why We Do What We Do

A successful fundraising campaign directly benefits our girls by keeping the cost of Girl Scouting affordable and making it
possible for more girls in our community. Girl Scout activities, programs and events are heavily subsidized by Girl Scouts of
Kentuckiana. The cost of many services (publications, volunteer background checks, etc.) is never passed on to girls or
their families.

Steps to a Successful Campaign

    1.   Prepare & Train
    2.   Recruit
    3.   Assist, Follow-up & Report Results
    4.   Thank, Celebrate & Evaluate

Prepare & Train

o   Attend Service Unit Trainings.
o   Understand the needs met through the F&CP Campaign.
o   Be familiar with the campaign information in this manual.
o   Know what resources are available to assist with your campaign.
o   Plan and deliver trainings for Troop Family Partnership Chairs.
o   Establish a service unit campaign deadline and goal.
o   Get to know your community!

Recruit

o   Gather strong volunteers who will aid you in your efforts of reaching your community and families.
o   Make sure that each troop has a Troop Family Partnership Chair.

Assist, Follow-up & Report Results

o   Assist where needed and maintain motivation for the campaign and its benefits.
o   Be available to attend Troop Parent Meetings if necessary
o   Report progress at Service Unit Meetings
o   Maintain contact with your Troop Family Partnership Chairs during the campaign
o   Be aware of the deadline dates and reports and turn them in on time.

Thank, Celebrate & Evaluate!

o   Once your Service Unit has met its goal, thank your volunteers for their hard work – letters of encouragement, thank
    you notes, emails or phone calls are always appreciated.
o   Make sure to celebrate your victories with your Service Unit & Service Center.
o   Review your campaign’s progress for measurements of success and ways to improve in the future.
o   Prepare to pass along your knowledge, help recruit and educate a volunteer to fill your role as Campaign Chair for
    next year.


                                                                                                                        10
The Impact of Gifts

The Girl Scouts of Kentuckiana council provides the Girl Scout Leadership Experience to
more than 23,000 girls in 64 counties. Supporting these girls are 6,500 adult members
who believe strongly in changing the lives of girls. Your investment in the Family &
Community Partnership Campaign will impact every Girl Scout in our council by providing
the following:
Program Development – New programs, events and activities are continually being developed to meet girls’
interests and needs. One year of program delivery costs over $280 per girl!

Financial Aid for Girls – Financial aid ensures that money is never a barrier to any girl who wants to become a Girl
Scout and fully participate in our program.
Camps & Outdoor Facilities – We operate seven camp properties offering year-round program and overnight
opportunities for girls, troops and families: Shantituck, Bear Creek, Pennyroyal, Whippoorwill, Stem, Houchens and
Barren Ridge. The annual operating cost for these camps is $300,000. Camp fees cover only 10% of the expenses.
Summer Resident Camp Programs - Council-based resident programs serve about 1000 girls each summer. The
camp fee paid by families only covers 57% of the actual cost. Girl Scouts of Kentuckiana covers the remaining 43%.
Membership Materials – Girl Scouts of Kentuckiana works hard to ensure every girl and adult who wishes to
participate in Girl Scouts knows of the opportunity. Monies received from the Family & Community Partnership
Campaign underwrites the costs of production and distribution of necessary materials to share the message of Girl
Scouting.
Training – Every Girl Scout Troop Leader receives extensive staff support, training and materials in order to ensure
that girls will receive a quality Leadership Experience form a highly trained adult volunteer.
Program & Camp Supplies – Leader manuals, program event flyers, information about new programs and
activities for girls are all made easily accessible to volunteers. Camp supplies (cook kits, canvas, langerns riding
helmet, sailboats, etc.) are used by the girls and their leaders while on our properties.
Mailings to Girls and their Families – Mailings include verification that girls will be participating in an activity, camp
information, information to parents, council publications, the resident and day camp guide and much more. Most
of these publications are produced in-house and the cost of materials and labor is substantial.

Online Communication - Our website allows volunteers and families to link with the Girl Scouts of Kentuckiana
Council through the web and access up-to-date information about activities and training courses, as well as other
online resources.




                                                                                                                       11
Road Blocks
Sometimes, we put up “road blocks” that hinder the success of our Family & Community
Partnership Campaign. Familiarize yourself with these potential bumps in the road:


           Donors are asked with an “apology”.
If you begin your ask with “I’m sorry to have to ask you this . . . ” or “I hate to bother you, but . . . “, you are establishing
an idea that it is not important to give.
Convey to potential donors that Girl Scouting is the premier organization for girls, Girl Scouting is a strong
foundation that creates strong leaders. Convey your commitment to the organization. Let others know that you
have already made a financial commitment because you know it is important to invest in the lives of girls.




           Donors don’t understand the benefits.
Parents, Families, Volunteers, Business Owners & Community Leaders should understand why it is necessary to
give – refer to the Campaign Facts sheet to make sure that those making the “ask” and those receiving the “ask”
know the importance of the investment that benefits their daughters, granddaughters, nieces, etc. Give the donors
an opportunity for ownership.


           The “right” person doesn’t make the “ask”.
Make sure the person that is making the “ask” is doing so in a professional manner with the correct information. It
will be your job as Family & Community Partnership Chairs to educate the Troop Leaders and Troop Family
Partnership Chairs on how to convey the message to ALL potential donors, i.e. business owners, community
leaders, parents, etc.



            A story was never told.
The storyteller needs to convey the impact of Girl Scouts. A girl, a parent or a volunteer needs to share an inspiring
story about how Girl Scouts has made a difference in the life of a girl.



           They were never asked!
Don’t assume that someone won’t or can’t give. Don’t assume that Girl Scout families are asked too often. You
must allow them the opportunity to participate in the organization that is impacting their daughter. If you don’t ask,
one fact remains, THEY WILL NOT GIVE.



                                                                                                                            12
Guide to the Troop Family
 Partnership Campaign


                        13
Step-by-Step Guide
#1   Work with Service Unit Manager to make sure that each troop has a Troop Family
     Partnership Chair

#2   Conduct a small training at an upcoming service unit meeting using the materials
     provided by the Fund Development Department.

#3   Distribute Troop Family Partnership materials during you service unit training.

#4   Contact each Troop Family Partnership Chair on your call list if he/she was not present
     at the training.

#5   Follow-up with the Troop FPCs in mid-March to reinforce what you covered in the
     training and to answer any questions or concerns.

#6   April is the Campaign Month – follow up mid month to see that the Troop FPCs have
     conducted their parent asks or have the opportunity scheduled.

#7   Gather all monies, donor cards, evaluations and report forms from your Troop FPCs by
     May 5th.

#8   Celebrate the success of your Service Unit & turn in your monies, donor cards,
     evaluations and report forms at your Service Center Celebration in May.




                                                                                         14
Family Partnership Campaign Facts
                   (To be used by Troop Family Partnership Chair or Troop Leader at Parent Meeting)

Why does our council ask families to contribute to the Family Partnership
Campaign?

   100% of every Family Partnership Campaign donation goes directly to support the Girl Scout program in
    which your Girl Scout participates.
   Through Girl Scouting, nearly 24,000 girls in Kentuckiana will have opportunities to try new things, build life
    and social skills, build confidence, make friends and have fun.
   It costs the council approximately $280 per girl each year to provide all Girl Scout programming and
    volunteer services.
   National membership dues go directly to GSUSA to cover activity insurance for all girl and adult members,
    development of Girl Scout handbooks and training models. None of the $12 membership fee remains with
    our local council.

The Family Partnership campaign is an important part of the council’s income.

   Cookie sales and the fall product sale pay for a large portion of troop services and camp, but our council
    needs diverse sources of income.
   United Way funds provide .5% of our budget, but Girl Scouting competes with hundreds of other agencies in
    our 64 county jurisdiction for funding.
   Corporations and foundations donate significant funds annually to help sustain the council’s work with girls.
    Corporate and foundation funders want to know that our families support the council.
   Camp and other program fees never completely cover the total expenses of council-sponsored activities.
   The Family Partnership Campaign is a very important part of our income stream. This appeal helps to bridge
    the gap between what is made from the cookie and fall product sales and what is needed to provide quality
    programs for our girls and support and resources for volunteers.


That’s why we ask every family to help Girl Scouts of Kentuckiana offer a complete experience to our girls by
giving a tax-deductible contribution through the Family Partnership Campaign. Any size contribution makes a
            difference and everyone can help support the Girl Scout program with a financial gift.




                                                                                                                15
Questions and Answers
                                       To share with Girl Scout Families

Q. What is the Family Partnership Campaign?
A. The Family Partnership Campaign (FPC) is an organized, council-wide request for financial contributions
from our Girl Scout families to help underwrite the cost of providing the Girl Scout Program to every girl
member in our council. It is a way parents and adult Girl Scouts can tangibly express their belief in the value of
Girl Scouting and make a difference in the lives of young women.

Q. How much should I give?
A. We ask that you consider a significant contribution, according to your ability, to give your Girl Scout the very
best experience possible and to help us reach every girl, everywhere.

Q. What does my contribution to the Family Partnership Campaign support?
A. Family Partnership contributions help to provide necessary services and programs for girls. These
contributions help provide volunteer recruitment and support services, troop organization, camp operation and
maintenance, volunteer training and resources, development of exciting new activities for girls, financial
assistance and much more.

Q. I have more than one girl participating in Girl Scouting. How is my gift credited?
A. Your gift may be distributed in any way you choose. You can have your contribution credited to one troop or
have your gift divided between your daughters’ troops in a single payment. Please specify your request on your
contribution form.

Q. I am unable to contribute at this time. May I make a pledge?
A. We gratefully accept pledges.

Q. United Way and others support Girl Scouting. Why should I give to the Family Partnership Campaign?
A. Our income must become more diversified and come from many sources, including our Girl Scout Families
through Family Partnership. United Ways struggle to gain the dollars needed to provide important services to
the community. When they do not reach their funding goals or they add new agencies, the funding available for
Girl Scouting often decreases.

Q. Why doesn’t the council keep part of the National Membership dues?
A. The local council cannot retain National Membership dues. Membership dues go directly to GSUSA to cover
activity insurance for all girl and adult members, program development and training models.

Q. My company has a Matching Gifts fund. Will that help?
A. Yes! A Matching Gift is an excellent way to double or even triple your contribution to the Family Partnership
Campaign. Contact your employer’s personnel office to see if Girl Scouting qualifies for a company match. If
they do, return your completed matching gifts application form when you return your Family Partnership
Campaign contribution.


                                                                                                                16
Q. Do you actively seek contributions from foundations and corporations?
A. Our fund development staff spends a great deal of time developing and submitting proposals to numerous
foundations and corporations. Often one of the things they ask is whether our council has financial support
from our members. Your contribution is an important link. In the average year, businesses and foundations in
our area donate significant funds to help sustain the council’s work with girls.

Q. I already give my time as a troop leader. Why should I give to the Family Partnership Campaign?
A. Your gift of volunteer time is Girl Scouting’s most valuable asset. Your additional support through a financial
contribution will ensure that the program is financially secure and continues to be there for every girl who
wants to be a Girl Scout for years to come.

Q. As a leader, I already contribute money for troop expenses. I just can’t give to Family Partnership, too.
A. Troop leaders should not have to support troop activities with their own money. Earning money to finance
their plans is a great learning experience for the girls and an important part of the Girl Scout program. The troop
should develop a budget and use income from product sale, other money-earning projects and troop dues to
cover expenses.

Q. We spend our time helping our daughter sell cookies. Why isn’t that enough to help the council with
expenses?
A. Although the Girl Scout Cookie Program is our primary source of funding, it is not our only source. We must
receive contributions from families, corporations and the community to ensure that Girl Scouting remains
strong and viable throughout the council. We ask families to actively participate in funding the services that
directly benefit their daughters.

Q. For a parent, Girl Scouting already costs so much – troop dues, uniforms, events!
A. The Girl Scout program is actually a very low-cost activity option. If a troop decides to participate in some
events and trips that are more expensive, the girls should plan ways to earn the money so that parents are not
funding the activities. Learning to earn money is one of the skills that helps Girl Scouts become more
independent.




                                                                                                               17
Family Partnership Troop Chair
The Family Partnership Campaign (FPC) Troop Chair is a vital part of the FPC team. She/he is a key volunteer
who encourages adult-generated support of the Girl Scout program and ensures that each family in a troop
is given the opportunity to support Girl Scouting with a financial contribution.

Responsibilities include:

   1. Must be registered in Girl Scouting for the current year.
   2. Commit to make a personal financial contribution to the Family Partnership Campaign.
   3. Works with the troop leader to review pledge card accuracy for parents/guardians of all registered in
      the troop, along with their telephone numbers and email addresses.
   4. Attends service unit training and sets a precedent for giving by making her/his initial financial
      contribution.
   5. Ensures, through personal contact, that each family in the troop has the opportunity to make a
      contribution to the Family Partnership Campaign.
   6. Distributes window decals to all families who return a donation card with a financial contribution.
   7. Collects completed donation cards from parents/guardians. If a donation is not made, the pledge
      cards are to still be turned in with a signature from the parent/guardian.
   8. Completes Family Partnership Report forms and submits all donation cards, monies and remaining
      window decals to service unit Family Partnership Chair.




                                                                                                         18
Step-by-Step Guide
#1   Attend training and review Family Partnership Campaign materials.

#2   With your troop leader, determine the best way to approach the Girl Scout families in
     your troop:
      Presentation at a family troop meeting or event – Use the script to make a personal
        presentation, pass out envelopes and collect completed contribution envelopes
      Phone solicitation – Make personal phone calls and then distribute Family
        Partnership materials.

#3   Contact your service center to gather required materials and ask any questions you
     may have.

#4   Make presentations, distribute materials to families, make follow-up phone calls,
     collect family contribution envelopes during the month of April.

#5   Complete Family Partnership Evaluation and Report Form and return contribution
     envelopes to your service unit coordinator or service center. Your Service Center
     requests all funds to be turned in by:

     _______________________________________

#6   Pat yourself on the back for a job well done in helping Girl Scouting thrive in
     Kentuckiana! The key to success is being able to give each parent the opportunity to
     make the decision to donate.




                                                                                            19
3 Keys to Success:

                                                                              o A Story
                                                                              o An Audience
                                                                              o A Storyteller


                                     Sample Script
My name is __________. Thank you for giving me this opportunity to meet with you. Let’s take a
moment to talk about why it is necessary to ask families to contribute to Family Partnership.

I know how much my own daughter enjoys Girl Scouting and how important the program will be
to her as she matures. I’ve already made my contribution to the Family Partnership Campaign
because I believe strongly in Girl Scouting and I want my daughter to continue to enjoy the
programs and services provided by the Girl Scout council.

I am asking all of you to join my family in making a Family Partnership Campaign contribution. I
believe that you’ll agree Girl Scouting is the best value around. It actually costs the council about
$250 to serve just one girl each year.

The $12.00 we pay to register our girls as Girl Scouts does not stay with our local council. The
money is for membership to the national Girl Scout organization and supports program
development and pays for the activity insurance that covers each registered member.

Let me give you some examples of what $250 pays for:
• Training and resources for Girl Scout volunteers
• Communications materials for volunteers and families
• The activity fees that parents pay for girls to attend program events and camp sessions do not
cover the entire cost of developing and holding the events. The same thing goes for resident
camp. Families pay only a portion of the actual cost of resident camp. The council subsidizes the
rest of the cost.
• Over $100,000 will be needed to provide financial assistance for program and membership this
year.
Please give whatever you feel comfortable giving. It is your decision how much you contribute
and it is entirely confidential. Please know that any size gift is appreciated and will make a
difference. I hope every one of you will participate in some way. As a token of appreciation for
your support, every family who makes a contribution will receive a “Proud Girl Scout Supporter”
window cling.

A great way to enhance your gift is through matching gift funds. Check with your employer to see
if they will match your contribution to GSK.

Thank you for your time. You can turn your envelopes in to me tonight or at the next troop
meeting.




                                                                                                    20
Changing Lives Together. . .

      TROOP CHALLENGE!


Our mission is to provide every girl with the opportunity to participate in the Girl Scout
program regardless of her financial, economic, or family situation. Your troop can make a
difference! This year it is our hope that every Girl Scout troop will help us reach our goal
with 100% participation financial support for the Family Partnership Campaign. Your
support will help sponsor one girl or even more so that all girls can enjoy the great
activities and opportunities available through Girl Scouts! And, your support allows your
Girl Scout Leadership Experience to continue, grow and flourish. Won’t you help us?

It’s really simple! Here are some easy ways to participate this year!
• Give EVERY family the opportunity to donate during the APRIL 2012 Family & Community Partnership
Campaign.
• Invite families to make, decorate & fill change boxes.
OR...simply create your own Family Partnership Campaign idea!!!


         Meet the Challenge – Earn a Patch!
 Challenge will be successfully met when a troop turns in 100% giving with
   an average of $10 per girl. For example, a troop of 8 must turn in $80.



                                            For more information please contact your
                                 Fund Development Staff Partner. To receive the patch, all monies
                                must be turned in to your Family Partnership Chair or Service Center
                                Office Manager in ONE envelope with your Troop Evaluation Form,
                                          Troop Report Form & Contribution Envelopes.                  21
Girl Scout Troop Report
                                            Form
      Troop #_______ Service Unit #_______ Troop Leader_____________________

      Name of person completing the report __________________________________

      Address________________________________________________________

      ______________________________________________________________

      Phone____________ Email_________________________________________

      Girl’s Name       Parent/Guardian   Contact   Contact   Contribution     Window Cling
                             Name         Method     Date      Envelope         Distributed
                                                               Received         (Office Use
                                                                                   Only)
1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

14.

15.

          Please return this form with the Evaluation Form and Contribution
      Envelopes in ONE envelope to your Service Unit Family Partnership Chair or
                    your Service Center Office Manager. Thank you!

                                                                                      22
Girl Scout Troop
                                                Evaluation Form
Troop #_______ Service Unit #_______ Troop Leader_____________________

In order to more effectively plan for next year’s Family Partnership Campaign (FPC), we would appreciate your
response to the following questions. Please return this form with your family contribution envelopes
to your service area coordinator or service center.

                              On any question requiring a ranking of 1 to 5
                                  1 = unsatisfactory and 5 = excellent.

MATERIAL
  1. Was this FPC Troop Guide helpful in preparing for your FPC solicitation?
     □1     □2     □3    □4     □5

SOLICITATION
  1. Did your troop have a troop activity at which the Family Partnership Campaign was presented to
     families?
     □ YES         □ NO

   2. If yes, please describe activity/event including date
   _________________________________________________________________

   3. Did you solicit families by email?
      □ YES           □ NO

   4. Did you solicit families by phone?
      □ YES           □ NO

   5.   Did questions arise that you could not answer from information provided in the materials?
        □ YES         □ NO

   6. If yes, what questions?_______________________________________________

   7. Please add additional comments to help us improve the Family Partnership Campaign. Attach extra
      sheets, if necessary. Thank you for your work as an FPC Troop Manager. We value your comments and
      suggestions.

        ________________________________________________________________________

        ________________________________________________________________________

        ________________________________________________________________________

        ________________________________________________________________________

        ________________________________________________________________________

        ________________________________________________________________________

        _______________________

                                                                                                           23
Guide to the Community
 Partnership Campaign



                     24
Community Partnership Campaign Facts
                                    (To be used by Community Partnership Team)

Why does our council ask businesses to contribute to the Family Partnership
Campaign?

   100% of every Family Partnership Campaign donation goes directly to support the Girl Scout program in
    which your Girl Scout participates.
   Through Girl Scouting, nearly 24,000 girls in Kentuckiana will have opportunities to try new things, build life
    and social skills, build confidence, make friends and have fun.
   It costs the council approximately $280 per girl each year to provide all Girl Scout programming and
    volunteer services.
   National membership dues go directly to GSUSA to cover activity insurance for all girl and adult members,
    development of Girl Scout handbooks and training models. None of the $12 membership fee remains with
    our local council.

The Community Partnership campaign is an important part of the council’s
income.

   Cookie sales and the fall product sale pay for a large portion of troop services and camp, but our council
    needs diverse sources of income.
   United Way funds provide .5% of our budget, but Girl Scouting competes with hundreds of other agencies in
    our 64 county jurisdiction for funding.
   Corporations and foundations donate significant funds annually to help sustain the council’s work with girls.
    Corporate and foundation funders want to know that our families support the council.
   Camp and other program fees never completely cover the total expenses of council-sponsored activities.
   The Community Partnership Campaign is a very important part of our income stream. This appeal helps to
    bridge the gap between what is made from the cookie and fall product sales and what is needed to provide
    quality programs for our girls and support and resources for volunteers.


That’s why we ask every family to help Girl Scouts of Kentuckiana offer a complete experience to our girls by
giving a tax-deductible contribution through the Family Partnership Campaign. Any size contribution makes a
            difference and everyone can help support the Girl Scout program with a financial gift.




                                                                                                                25
Questions and Answers
                                        To share with your Community

Q. What is the Community Partnership Campaign?
A. The Community Partnership Campaign (CPC) is an organized, council-wide request for financial
contributions from our Girl Scout families to help underwrite the cost of providing the Girl Scout Program to
every girl member in our council. It is a way communities can tangibly express their belief in the value of Girl
Scouting and make a difference in the lives of young women.

Q. How much should my business give?
A. We ask that you consider a significant contribution, according to your ability, to give girls in your community
the very best experience possible and to help us reach every girl, everywhere.

Q. What does my contribution to the Community Partnership Campaign support?
A. Community Partnership contributions help to provide necessary services and programs for girls. These
contributions help provide volunteer recruitment and support services, troop organization, camp operation and
maintenance, volunteer training and resources, development of exciting new activities for girls, financial
assistance and much more.

Q. United Way supports Girl Scouting. Why should I give to the Community Partnership Campaign?
A. Our income must become more diversified and come from many sources. United Ways struggle to gain the
dollars needed to provide important services to the community. When they do not reach their funding goals or
they add new agencies, the funding available for Girl Scouting often decreases.

Q. Why doesn’t the council keep part of the National Membership dues?
A. The local council cannot retain National Membership dues. Membership dues go directly to GSUSA to cover
activity insurance for all girl and adult members, program development and training models.

Q. My company has a Matching Gifts fund. Will that help?
A. Yes! A Matching Gift is an excellent way to double or even triple your business’s contribution to the
Community Partnership Campaign. Our Fund Development Staff would love to meet with your staff and share
with them the opportunity to invest in Girl Scouting.

Q. Do you actively seek contributions from foundations?
A. Our fund development staff spends a great deal of time developing and submitting proposals to numerous
foundations.

Q. We purchase cookies. Why isn’t that enough to help the council with expenses?
A. Although the Girl Scout Cookie Program is our primary source of funding, it is not our only source. We must
receive contributions from families, corporations and the community to ensure that Girl Scouting remains
strong and viable throughout the council.



                                                                                                               26
Step-by-Step Guide
#1   With your Service Unit Manager & Troop Leaders, determine the best way to approach
     the businesses in your community:
      Presentations at business meetings or during lunch – Use the script to make a
        personal presentation, pass out envelopes and collect completed contribution
        envelopes
      Phone solicitation – Make personal phone calls
      Face-to-Face meetings with business owners or leaders
      Divide the work amongst the leaders – don’t overwhelm yourself with the entire job.
        It takes a village!
      Community Events
#2   Distribute Community Partnership materials during you service unit training.

#3   April is the Campaign Month - Make presentations, distribute materials to businesses,
     make follow-up phone calls, and collect contributions.

#4   Gather all monies, donor cards, evaluations and report forms by May 5th. Special Event
     monies are due to the Service Center within 10 days of the event.

#5   Celebrate the success of your Service Unit & turn in your monies, donor cards,
     evaluations and report forms at your Service Center Celebration in May.




                                                                                         27
3 Keys to Success:

                                                                               o A Story
                                                                               o An Audience
                                                                               o A Storyteller


                                     Sample Script
My name is __________. Thank you for giving me this opportunity to meet with you.
Let’s take a moment to talk about why it is necessary for us to receive donations from our
community.
I know how much my own daughter enjoys Girl Scouting and how important the program will be
to her as she matures. I’ve already made my contribution to the campaign because I believe
strongly in Girl Scouting and I want my daughter to continue to enjoy the programs and services
provided by the Girl Scout council.

I am asking all of you to me with an investment in the lives of girls throughout our community. I
believe that you’ll agree Girl Scouting is the best value around. It actually costs the council about
$280 to serve just one girl each year.

Let me give you some examples of what $280 pays for:
• Training and resources for Girl Scout volunteers
• Communications materials for volunteers and families
• The activity fees that parents pay for girls to attend program events and camp
sessions do not cover the entire cost of developing and holding the events. The
same thing goes for resident camp. Families pay only a portion of the actual cost of
resident camp. The council subsidizes the rest of the cost.
• Over $100,000 will be needed to provide financial assistance for program and
membership this year.

Would your business like to make an even bigger investment?
• $1,000 can provide weekly summer programming in local housing authorities
• $2,500 can provide an entire year of Girl Power to a group of high school students
• $5,000 can provide a true Girl Scout experience to a troop of 20 low-income girls for an entire
year
• $7,500 can provide in-school Girl Scouting programs to more than 200 local students for a year

Please consider this a smart business investment – the return you will receive from the girls you
help will change your community for years to come! As a token of appreciation for your support,
every business that makes a contribution will receive a “Proud Girl Scout Supporter” window
cling.




                                                                                                    28
5 Steps to Planning
                                           a Successful
                                        Fundraising Event
 1. Identify objectives
          Know the expectations for the event.
          Set a monetary goal – we suggest 20% of your Service Unit’s goal.
          Recruit a Chairperson who is qualified and willing to work hard.
          Recruit a Committee of Volunteers with specific jobs for each volunteer.
          Schedule committee meetings and keep open communication.

 2. Budget Properly
          Look at all expenses that you will incur (i.e. facility rental, advertising, printing, etc.)
          A successful fundraiser should net at least 70% after expenses.
          Secure donations and sponsorships to underwrite the costs.

 3. Plan, Plan, Plan
          Create a detailed checklist.
          Create an accurate timeline for success.
          Gather a guest list and plan to inform your potential guests.
          Secure contracts for everything including speakers, facility, tables, chairs, etc.

 4. Select the Right Facility
          Think about your target audience
          Meeting size is important – too small makes the event uncomfortable, too large makes the event
          look unattended.

 5. Market the Event
          Once you have created the marketing plan, stick to it!
          Use every possible means to reach your target audience – one method alone doesn’t reach
          everyone, we all communicate differently.

                                      Special Event Fundraisers:

  ● Backyard Carnival ● Hayride ● Pumpkin Festival ● Skating Party ●
     Silent Auction ● Talent Show ● Chili Supper ● Chili Cook-off ●
Father/Daughter Dance ● Mother/Daughter Tea ● 70s Party ● 5K Run ●
    Spa Day ● Sock Hop ● Luau Party ● Mardi Gras Party ● Pancake
  Breakfast with Santa ● Pancake Breakfast with the Easter Bunny ●
Halloween Party ● Pool Party ● Tea Party ● Spaghetti Dinner ● Fashion
 Showcase ● Scrapbooking Event ● Holiday Bazaar ● Your New Idea! ●
                                                                                                         29
Girl Scout Community
                                           Report Form
     Service Unit #_______

     Name of person completing the report __________________________________

     Address________________________________________________________

     ______________________________________________________________

     Phone____________ Email_________________________________________

Business/Community Specific Contact Contact Contact Contribution           Window Cling
      Leader           Person       Method   Date    Envelope               Distributed
                                                     Received
1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

14.

15.


          Please return this form with the Evaluation Form and Contribution
          Envelopes in ONE envelope to your Service Center Office Manager.
                                      Thank you!

                                                                                  30
Family & Community
                     Partnership Taskforce
                Betty Osborne, Metro                                     Connie Jordan, Pennyroyal
                    502-239-6122                                              270-298-3703
             Osborne.betty@insightbb.com                              Jordan677@newwavecomm.net
                  Carol Ballard, Metro                                   Debbie Melton, Pennyroyal
                     502-290-4676                                             270-338-4129
              Carol.ballard@insightbb.com                                  mcgsdm@yahoo.com
               Carol Stonecipher, Metro                                  Kay McCollum, Bear Creek
                    812-366-3544                                              270-388-7360
              cstonecipher@frontier.com                                   misskay@bellsouth.net
                Frances Perdue, Metro                                   Leslie Whitesell, Bear Creek
                    502-935-4510                                               270-472-0433
               Fperdue2@insightbb.com                                    Five_kids@bellsouth.net
                Gwen Kaiser, Bear Creek                                    Lori Kimble, Pennyroyal
               gwenkaiser@bellsouth.net                                         270-315-1468
                                                                            lbkimble@yahoo.com
         Julie Moorman, Metro Regional Director
                502-636-0900 ext. 26700                                 Netta Childress, Heartland
                 jmoorman@kyanags.org                                   nettachildress@yahoo.com

Deborah Faircloth, Caveland & Heartland Regional Director         Suzy Gessner, Director of Development
        270-842-8138/270-769-5563 ext. 12222                            502-636-0900 ext. 23300
                 dfaircloth@kyanags.org                                   sgessner@kyanags.org

 Kathy Doup, Bear Creek & Pennyroyal Regional Director      Aretta Terry, Family & Community Partnership Liaison
        270-443-8704/270-684-9481 ext. 11111                        888-771-5171 ext. 17111/270-933-3010
                 kdoup@kyanags.org                                           aterry@kyanags.org

                                         Barbara Harned, Taskforce Chair
                                                 270-422-2450
                                             baharned@yahoo.com

                                                                                                              31

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2012 training manual

  • 2. Welcome! Dear Service Unit Family & Community Partnership Chairs, Thank you for taking the first step in changing the lives of girls. Thank you for stepping up to the plate in this very crucial role. Thank you for committing to the girls of Kentuckiana by serving as a leader in this year’s Family & Community Partnership Campaign. 2012 is a big year for Girl Scouts. As we launch the “Year of the Girl”, we celebrate 100 years of serving girls. This will be our year to make our mark in our communities, our council, our nation, the year to come together as adults to truly make an investment in the lives of girls that will allow us to fulfill the theme of our campaign as we focus on “Changing Lives Together”. This year, you will find that we are going back to the basics, we are keeping things simple, we are simply asking for families, volunteers, staff members and communities to join us by investing in a girl. We cannot possibly serve every girl that needs Girl Scouting without the direct financial support of our adults. Thank you for being a leader in this mission so that Girl Scouts may become a reality for every girl, everywhere. Support from our Girl Scout families and communities is especially important now when corporations and foundations have less funding to offer and more needs to meet. We, as the preeminent girls’ organization must take the lead to be proactive in changing the lives of girls, changing the lives of girls no matter their situation. We cannot stop serving girls that need Girl Scouting simply because funding is down, we must rise to the next level, we must encourage families to understand the value Girl Scouting brings to their lives. Let’s encourage our communities to donate to an organization that is equipping girls to be the leaders of today and tomorrow. Our goal this year is to ask EVERY Girl Scout family to make a donation, to give EVERY Girl Scout family the opportunity to change the life of another girl. Your Campaign Manual is full of helpful information on how to train, assist and motivate your Troop Family Partnership Chairs, Troop Leaders and parents that may be involved in the campaign. Thank you again for your investment of time and your personal contribution to this year’s campaign. Please do not hesitate to ask questions, seek advice or share success stories with me, the Fund Development Staff or your Service Center partners. As we are “Changing Lives Together”, let us be excited to be a part of a monumental year of Girl Scouting! Looking forward to 2012, Suzy Gessner Director of Development 2012 Campaign sgessner@kyanags.org 502-636-0900 2
  • 3. Table of Contents Family Partnership Chair Position Description Page 4 Community Partnership Chair Position Description Page 5 Campaign Overview Page 6 Timeline Campaign Goal Progress Thermometer Leading a Successful Campaign The Impact of Gifts Road Blocks Guide to the Troop Family Partnership Campaign Page 13 Family Partnership Service Unit Chair Step-by-Step Guide Family Partnership Campaign Facts Questions & Answers Troop Family Partnership Chair position description Troop Family Partnership Chair Step-by-Step Guide Sample Script Troop Challenge Flyer Report Form Evaluation Form Guide to the Service Unit Community Partnership Campaign Page 24 Community Partnership Campaign Facts Questions & Answers Step-by-Step Guide Sample Script Special Events Planning Report Form Service Center Contact Information Page 31 3
  • 4. Family Partnership Chair Position Description Reports to: Service Unit Manager Commitment: One year, with option for renewal Purpose: To promote and coordinate the Family Partnership Campaign in your service unit, which raises funds for Girl Scouts of Kentuckiana Responsibilities: 1. Work with service unit team, service center staff and fund development department to meet service unit’s financial goal. 2. Make a donation to Girl Scouts of Kentuckiana’s Family Partnership Campaign. 3. Attend Family & Community Partnership Chair Training, review and understand all campaign materials. 4. Attend service unit meetings to discuss the campaign’s goal and progress; share fundraising ideas and answer questions. 5. Recruit and train enthusiastic Troop Family Partnership Chairs to help raise funds for campaign. 6. Promote and encourage participation of others in Family Partnership Campaign. 7. Plan a family giving campaign for troop leaders to encourage families to give. 8. Work with service unit team to supply troop leaders with family giving packets. 9. Collect contributions, compile final report(s) and deliver materials to your service center. 10. Thank volunteers and finish end-of-campaign details. 11. Attend campaign evaluation/victory celebration. 12. Assist with recruitment of campaign chair for service unit for the following year. Qualifications:  Registered member of GSUSA with successful background check.  Attend training for position and demonstrate knowledge and skills necessary to carry out responsibilities.  Good verbal and written communication skills.  Ability and willingness to ask Girl Scout family members to contribute to the Family & Community Partnership campaign.  Be willing to commit to 2-10 hours a month for the duration of the campaign.  Uphold the policies, standards and guidelines of the council and GSUSA.  Commitment to the promise, law and mission of Girl Scouting. 4
  • 5. Community Partnership Chair Position Description Reports to: Service Unit Manager Commitment: One year year, with option for renewal Purpose: To promote and coordinate the Community Partnership Campaign in your service unit, which raises funds for Girl Scouts of Kentuckiana Responsibilities: 1. Work with service unit team, service center staff and fund development department to meet service unit’s financial goal. 2. Make a donation to Girl Scouts of Kentuckiana’s Community Partnership Campaign. 3. Attend Family & Community Partnership Chair Training, review and understand all campaign materials. 4. Attend service unit meetings to discuss the campaign’s goal and progress; share fundraising ideas and answer questions. 5. Recruit and train enthusiastic troop leaders to help raise funds for campaign. 6. Promote and encourage participation of others in Community Partnership Campaign. 7. Make personal visits to area businesses asking for contributions to Girl Scouts. Follow up with letters and/or phone calls. 8. Work with service unit team to plan selected activities recommended in the training materials to involve the community in Girl Scout activities and fundraisers. 9. Collect contributions, compile final report(s) and deliver materials to your service center. 10. Thank volunteers and finish end-of-campaign details. 11. Attend campaign evaluation/victory celebration. 12. Assist with recruitment of campaign chair for service unit for the following year. Qualifications:  Registered member of GSUSA with successful background check.  Attend training for position and demonstrate knowledge and skills necessary to carry out responsibilities.  Good verbal and written communication skills.  Ability and willingness to ask people/businesses in your area to contribute to the Community Partnership campaign.  Be willing to commit to 2-10 hours a month for the duration of the campaign.  Uphold the policies, standards and guidelines of the council and GSUSA.  Commitment to the promise, law and mission of Girl Scouting. 5
  • 7. Family & Community Partnership Timeline Focus Action Support Date Recruit Family Partnership SUMs will recruit F&CP  Service Unit Team card with Chairs (FPC) & Community chairs and Troop blanks for each position May-October Partnership Chairs (CPC) Partnership Chairs  Recruitment Flyers  Council & service center staff, F&CP advisory committee Training members will conduct trainings  Training materials created by council Community Partnership Trainings in each Service November Center Family Partnership Trainings in each Service Center February  Family Partnership Chair sits with Troop Partnership Chairs and explains the family giving Troop Family Partnership packets March Trainings  Troop Partnership Chairs receive Family Giving Fact Sheet, donor cards, and family rosters Campaign Month April  Troop Partnership Chairs Family Partnership Family Giving Campaign conduct parent meetings and make an ask of EVERY family o Service unit team plans an adult-led fundraising event for its community led by Community Partnership Chair At the discretion of Community Partnership Service Unit Events o Special event training provided in training packet the CPC o Service center staff will assist with promotion of event in calendars and newsletters o Community partnership chair Business Letters & will have a script to make the Community Contacts ask o Face to Face asks will be made. Campaign Wrap-Up May o Special celebrations will go on Service Center Celebrations throughout the council to say “thank you” 7
  • 8. 8
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  • 10. Leading a Successful Campaign Why We Do What We Do A successful fundraising campaign directly benefits our girls by keeping the cost of Girl Scouting affordable and making it possible for more girls in our community. Girl Scout activities, programs and events are heavily subsidized by Girl Scouts of Kentuckiana. The cost of many services (publications, volunteer background checks, etc.) is never passed on to girls or their families. Steps to a Successful Campaign 1. Prepare & Train 2. Recruit 3. Assist, Follow-up & Report Results 4. Thank, Celebrate & Evaluate Prepare & Train o Attend Service Unit Trainings. o Understand the needs met through the F&CP Campaign. o Be familiar with the campaign information in this manual. o Know what resources are available to assist with your campaign. o Plan and deliver trainings for Troop Family Partnership Chairs. o Establish a service unit campaign deadline and goal. o Get to know your community! Recruit o Gather strong volunteers who will aid you in your efforts of reaching your community and families. o Make sure that each troop has a Troop Family Partnership Chair. Assist, Follow-up & Report Results o Assist where needed and maintain motivation for the campaign and its benefits. o Be available to attend Troop Parent Meetings if necessary o Report progress at Service Unit Meetings o Maintain contact with your Troop Family Partnership Chairs during the campaign o Be aware of the deadline dates and reports and turn them in on time. Thank, Celebrate & Evaluate! o Once your Service Unit has met its goal, thank your volunteers for their hard work – letters of encouragement, thank you notes, emails or phone calls are always appreciated. o Make sure to celebrate your victories with your Service Unit & Service Center. o Review your campaign’s progress for measurements of success and ways to improve in the future. o Prepare to pass along your knowledge, help recruit and educate a volunteer to fill your role as Campaign Chair for next year. 10
  • 11. The Impact of Gifts The Girl Scouts of Kentuckiana council provides the Girl Scout Leadership Experience to more than 23,000 girls in 64 counties. Supporting these girls are 6,500 adult members who believe strongly in changing the lives of girls. Your investment in the Family & Community Partnership Campaign will impact every Girl Scout in our council by providing the following: Program Development – New programs, events and activities are continually being developed to meet girls’ interests and needs. One year of program delivery costs over $280 per girl! Financial Aid for Girls – Financial aid ensures that money is never a barrier to any girl who wants to become a Girl Scout and fully participate in our program. Camps & Outdoor Facilities – We operate seven camp properties offering year-round program and overnight opportunities for girls, troops and families: Shantituck, Bear Creek, Pennyroyal, Whippoorwill, Stem, Houchens and Barren Ridge. The annual operating cost for these camps is $300,000. Camp fees cover only 10% of the expenses. Summer Resident Camp Programs - Council-based resident programs serve about 1000 girls each summer. The camp fee paid by families only covers 57% of the actual cost. Girl Scouts of Kentuckiana covers the remaining 43%. Membership Materials – Girl Scouts of Kentuckiana works hard to ensure every girl and adult who wishes to participate in Girl Scouts knows of the opportunity. Monies received from the Family & Community Partnership Campaign underwrites the costs of production and distribution of necessary materials to share the message of Girl Scouting. Training – Every Girl Scout Troop Leader receives extensive staff support, training and materials in order to ensure that girls will receive a quality Leadership Experience form a highly trained adult volunteer. Program & Camp Supplies – Leader manuals, program event flyers, information about new programs and activities for girls are all made easily accessible to volunteers. Camp supplies (cook kits, canvas, langerns riding helmet, sailboats, etc.) are used by the girls and their leaders while on our properties. Mailings to Girls and their Families – Mailings include verification that girls will be participating in an activity, camp information, information to parents, council publications, the resident and day camp guide and much more. Most of these publications are produced in-house and the cost of materials and labor is substantial. Online Communication - Our website allows volunteers and families to link with the Girl Scouts of Kentuckiana Council through the web and access up-to-date information about activities and training courses, as well as other online resources. 11
  • 12. Road Blocks Sometimes, we put up “road blocks” that hinder the success of our Family & Community Partnership Campaign. Familiarize yourself with these potential bumps in the road: Donors are asked with an “apology”. If you begin your ask with “I’m sorry to have to ask you this . . . ” or “I hate to bother you, but . . . “, you are establishing an idea that it is not important to give. Convey to potential donors that Girl Scouting is the premier organization for girls, Girl Scouting is a strong foundation that creates strong leaders. Convey your commitment to the organization. Let others know that you have already made a financial commitment because you know it is important to invest in the lives of girls. Donors don’t understand the benefits. Parents, Families, Volunteers, Business Owners & Community Leaders should understand why it is necessary to give – refer to the Campaign Facts sheet to make sure that those making the “ask” and those receiving the “ask” know the importance of the investment that benefits their daughters, granddaughters, nieces, etc. Give the donors an opportunity for ownership. The “right” person doesn’t make the “ask”. Make sure the person that is making the “ask” is doing so in a professional manner with the correct information. It will be your job as Family & Community Partnership Chairs to educate the Troop Leaders and Troop Family Partnership Chairs on how to convey the message to ALL potential donors, i.e. business owners, community leaders, parents, etc. A story was never told. The storyteller needs to convey the impact of Girl Scouts. A girl, a parent or a volunteer needs to share an inspiring story about how Girl Scouts has made a difference in the life of a girl. They were never asked! Don’t assume that someone won’t or can’t give. Don’t assume that Girl Scout families are asked too often. You must allow them the opportunity to participate in the organization that is impacting their daughter. If you don’t ask, one fact remains, THEY WILL NOT GIVE. 12
  • 13. Guide to the Troop Family Partnership Campaign 13
  • 14. Step-by-Step Guide #1 Work with Service Unit Manager to make sure that each troop has a Troop Family Partnership Chair #2 Conduct a small training at an upcoming service unit meeting using the materials provided by the Fund Development Department. #3 Distribute Troop Family Partnership materials during you service unit training. #4 Contact each Troop Family Partnership Chair on your call list if he/she was not present at the training. #5 Follow-up with the Troop FPCs in mid-March to reinforce what you covered in the training and to answer any questions or concerns. #6 April is the Campaign Month – follow up mid month to see that the Troop FPCs have conducted their parent asks or have the opportunity scheduled. #7 Gather all monies, donor cards, evaluations and report forms from your Troop FPCs by May 5th. #8 Celebrate the success of your Service Unit & turn in your monies, donor cards, evaluations and report forms at your Service Center Celebration in May. 14
  • 15. Family Partnership Campaign Facts (To be used by Troop Family Partnership Chair or Troop Leader at Parent Meeting) Why does our council ask families to contribute to the Family Partnership Campaign?  100% of every Family Partnership Campaign donation goes directly to support the Girl Scout program in which your Girl Scout participates.  Through Girl Scouting, nearly 24,000 girls in Kentuckiana will have opportunities to try new things, build life and social skills, build confidence, make friends and have fun.  It costs the council approximately $280 per girl each year to provide all Girl Scout programming and volunteer services.  National membership dues go directly to GSUSA to cover activity insurance for all girl and adult members, development of Girl Scout handbooks and training models. None of the $12 membership fee remains with our local council. The Family Partnership campaign is an important part of the council’s income.  Cookie sales and the fall product sale pay for a large portion of troop services and camp, but our council needs diverse sources of income.  United Way funds provide .5% of our budget, but Girl Scouting competes with hundreds of other agencies in our 64 county jurisdiction for funding.  Corporations and foundations donate significant funds annually to help sustain the council’s work with girls. Corporate and foundation funders want to know that our families support the council.  Camp and other program fees never completely cover the total expenses of council-sponsored activities.  The Family Partnership Campaign is a very important part of our income stream. This appeal helps to bridge the gap between what is made from the cookie and fall product sales and what is needed to provide quality programs for our girls and support and resources for volunteers. That’s why we ask every family to help Girl Scouts of Kentuckiana offer a complete experience to our girls by giving a tax-deductible contribution through the Family Partnership Campaign. Any size contribution makes a difference and everyone can help support the Girl Scout program with a financial gift. 15
  • 16. Questions and Answers To share with Girl Scout Families Q. What is the Family Partnership Campaign? A. The Family Partnership Campaign (FPC) is an organized, council-wide request for financial contributions from our Girl Scout families to help underwrite the cost of providing the Girl Scout Program to every girl member in our council. It is a way parents and adult Girl Scouts can tangibly express their belief in the value of Girl Scouting and make a difference in the lives of young women. Q. How much should I give? A. We ask that you consider a significant contribution, according to your ability, to give your Girl Scout the very best experience possible and to help us reach every girl, everywhere. Q. What does my contribution to the Family Partnership Campaign support? A. Family Partnership contributions help to provide necessary services and programs for girls. These contributions help provide volunteer recruitment and support services, troop organization, camp operation and maintenance, volunteer training and resources, development of exciting new activities for girls, financial assistance and much more. Q. I have more than one girl participating in Girl Scouting. How is my gift credited? A. Your gift may be distributed in any way you choose. You can have your contribution credited to one troop or have your gift divided between your daughters’ troops in a single payment. Please specify your request on your contribution form. Q. I am unable to contribute at this time. May I make a pledge? A. We gratefully accept pledges. Q. United Way and others support Girl Scouting. Why should I give to the Family Partnership Campaign? A. Our income must become more diversified and come from many sources, including our Girl Scout Families through Family Partnership. United Ways struggle to gain the dollars needed to provide important services to the community. When they do not reach their funding goals or they add new agencies, the funding available for Girl Scouting often decreases. Q. Why doesn’t the council keep part of the National Membership dues? A. The local council cannot retain National Membership dues. Membership dues go directly to GSUSA to cover activity insurance for all girl and adult members, program development and training models. Q. My company has a Matching Gifts fund. Will that help? A. Yes! A Matching Gift is an excellent way to double or even triple your contribution to the Family Partnership Campaign. Contact your employer’s personnel office to see if Girl Scouting qualifies for a company match. If they do, return your completed matching gifts application form when you return your Family Partnership Campaign contribution. 16
  • 17. Q. Do you actively seek contributions from foundations and corporations? A. Our fund development staff spends a great deal of time developing and submitting proposals to numerous foundations and corporations. Often one of the things they ask is whether our council has financial support from our members. Your contribution is an important link. In the average year, businesses and foundations in our area donate significant funds to help sustain the council’s work with girls. Q. I already give my time as a troop leader. Why should I give to the Family Partnership Campaign? A. Your gift of volunteer time is Girl Scouting’s most valuable asset. Your additional support through a financial contribution will ensure that the program is financially secure and continues to be there for every girl who wants to be a Girl Scout for years to come. Q. As a leader, I already contribute money for troop expenses. I just can’t give to Family Partnership, too. A. Troop leaders should not have to support troop activities with their own money. Earning money to finance their plans is a great learning experience for the girls and an important part of the Girl Scout program. The troop should develop a budget and use income from product sale, other money-earning projects and troop dues to cover expenses. Q. We spend our time helping our daughter sell cookies. Why isn’t that enough to help the council with expenses? A. Although the Girl Scout Cookie Program is our primary source of funding, it is not our only source. We must receive contributions from families, corporations and the community to ensure that Girl Scouting remains strong and viable throughout the council. We ask families to actively participate in funding the services that directly benefit their daughters. Q. For a parent, Girl Scouting already costs so much – troop dues, uniforms, events! A. The Girl Scout program is actually a very low-cost activity option. If a troop decides to participate in some events and trips that are more expensive, the girls should plan ways to earn the money so that parents are not funding the activities. Learning to earn money is one of the skills that helps Girl Scouts become more independent. 17
  • 18. Family Partnership Troop Chair The Family Partnership Campaign (FPC) Troop Chair is a vital part of the FPC team. She/he is a key volunteer who encourages adult-generated support of the Girl Scout program and ensures that each family in a troop is given the opportunity to support Girl Scouting with a financial contribution. Responsibilities include: 1. Must be registered in Girl Scouting for the current year. 2. Commit to make a personal financial contribution to the Family Partnership Campaign. 3. Works with the troop leader to review pledge card accuracy for parents/guardians of all registered in the troop, along with their telephone numbers and email addresses. 4. Attends service unit training and sets a precedent for giving by making her/his initial financial contribution. 5. Ensures, through personal contact, that each family in the troop has the opportunity to make a contribution to the Family Partnership Campaign. 6. Distributes window decals to all families who return a donation card with a financial contribution. 7. Collects completed donation cards from parents/guardians. If a donation is not made, the pledge cards are to still be turned in with a signature from the parent/guardian. 8. Completes Family Partnership Report forms and submits all donation cards, monies and remaining window decals to service unit Family Partnership Chair. 18
  • 19. Step-by-Step Guide #1 Attend training and review Family Partnership Campaign materials. #2 With your troop leader, determine the best way to approach the Girl Scout families in your troop:  Presentation at a family troop meeting or event – Use the script to make a personal presentation, pass out envelopes and collect completed contribution envelopes  Phone solicitation – Make personal phone calls and then distribute Family Partnership materials. #3 Contact your service center to gather required materials and ask any questions you may have. #4 Make presentations, distribute materials to families, make follow-up phone calls, collect family contribution envelopes during the month of April. #5 Complete Family Partnership Evaluation and Report Form and return contribution envelopes to your service unit coordinator or service center. Your Service Center requests all funds to be turned in by: _______________________________________ #6 Pat yourself on the back for a job well done in helping Girl Scouting thrive in Kentuckiana! The key to success is being able to give each parent the opportunity to make the decision to donate. 19
  • 20. 3 Keys to Success: o A Story o An Audience o A Storyteller Sample Script My name is __________. Thank you for giving me this opportunity to meet with you. Let’s take a moment to talk about why it is necessary to ask families to contribute to Family Partnership. I know how much my own daughter enjoys Girl Scouting and how important the program will be to her as she matures. I’ve already made my contribution to the Family Partnership Campaign because I believe strongly in Girl Scouting and I want my daughter to continue to enjoy the programs and services provided by the Girl Scout council. I am asking all of you to join my family in making a Family Partnership Campaign contribution. I believe that you’ll agree Girl Scouting is the best value around. It actually costs the council about $250 to serve just one girl each year. The $12.00 we pay to register our girls as Girl Scouts does not stay with our local council. The money is for membership to the national Girl Scout organization and supports program development and pays for the activity insurance that covers each registered member. Let me give you some examples of what $250 pays for: • Training and resources for Girl Scout volunteers • Communications materials for volunteers and families • The activity fees that parents pay for girls to attend program events and camp sessions do not cover the entire cost of developing and holding the events. The same thing goes for resident camp. Families pay only a portion of the actual cost of resident camp. The council subsidizes the rest of the cost. • Over $100,000 will be needed to provide financial assistance for program and membership this year. Please give whatever you feel comfortable giving. It is your decision how much you contribute and it is entirely confidential. Please know that any size gift is appreciated and will make a difference. I hope every one of you will participate in some way. As a token of appreciation for your support, every family who makes a contribution will receive a “Proud Girl Scout Supporter” window cling. A great way to enhance your gift is through matching gift funds. Check with your employer to see if they will match your contribution to GSK. Thank you for your time. You can turn your envelopes in to me tonight or at the next troop meeting. 20
  • 21. Changing Lives Together. . . TROOP CHALLENGE! Our mission is to provide every girl with the opportunity to participate in the Girl Scout program regardless of her financial, economic, or family situation. Your troop can make a difference! This year it is our hope that every Girl Scout troop will help us reach our goal with 100% participation financial support for the Family Partnership Campaign. Your support will help sponsor one girl or even more so that all girls can enjoy the great activities and opportunities available through Girl Scouts! And, your support allows your Girl Scout Leadership Experience to continue, grow and flourish. Won’t you help us? It’s really simple! Here are some easy ways to participate this year! • Give EVERY family the opportunity to donate during the APRIL 2012 Family & Community Partnership Campaign. • Invite families to make, decorate & fill change boxes. OR...simply create your own Family Partnership Campaign idea!!! Meet the Challenge – Earn a Patch! Challenge will be successfully met when a troop turns in 100% giving with an average of $10 per girl. For example, a troop of 8 must turn in $80. For more information please contact your Fund Development Staff Partner. To receive the patch, all monies must be turned in to your Family Partnership Chair or Service Center Office Manager in ONE envelope with your Troop Evaluation Form, Troop Report Form & Contribution Envelopes. 21
  • 22. Girl Scout Troop Report Form Troop #_______ Service Unit #_______ Troop Leader_____________________ Name of person completing the report __________________________________ Address________________________________________________________ ______________________________________________________________ Phone____________ Email_________________________________________ Girl’s Name Parent/Guardian Contact Contact Contribution Window Cling Name Method Date Envelope Distributed Received (Office Use Only) 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Please return this form with the Evaluation Form and Contribution Envelopes in ONE envelope to your Service Unit Family Partnership Chair or your Service Center Office Manager. Thank you! 22
  • 23. Girl Scout Troop Evaluation Form Troop #_______ Service Unit #_______ Troop Leader_____________________ In order to more effectively plan for next year’s Family Partnership Campaign (FPC), we would appreciate your response to the following questions. Please return this form with your family contribution envelopes to your service area coordinator or service center. On any question requiring a ranking of 1 to 5 1 = unsatisfactory and 5 = excellent. MATERIAL 1. Was this FPC Troop Guide helpful in preparing for your FPC solicitation? □1 □2 □3 □4 □5 SOLICITATION 1. Did your troop have a troop activity at which the Family Partnership Campaign was presented to families? □ YES □ NO 2. If yes, please describe activity/event including date _________________________________________________________________ 3. Did you solicit families by email? □ YES □ NO 4. Did you solicit families by phone? □ YES □ NO 5. Did questions arise that you could not answer from information provided in the materials? □ YES □ NO 6. If yes, what questions?_______________________________________________ 7. Please add additional comments to help us improve the Family Partnership Campaign. Attach extra sheets, if necessary. Thank you for your work as an FPC Troop Manager. We value your comments and suggestions. ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ _______________________ 23
  • 24. Guide to the Community Partnership Campaign 24
  • 25. Community Partnership Campaign Facts (To be used by Community Partnership Team) Why does our council ask businesses to contribute to the Family Partnership Campaign?  100% of every Family Partnership Campaign donation goes directly to support the Girl Scout program in which your Girl Scout participates.  Through Girl Scouting, nearly 24,000 girls in Kentuckiana will have opportunities to try new things, build life and social skills, build confidence, make friends and have fun.  It costs the council approximately $280 per girl each year to provide all Girl Scout programming and volunteer services.  National membership dues go directly to GSUSA to cover activity insurance for all girl and adult members, development of Girl Scout handbooks and training models. None of the $12 membership fee remains with our local council. The Community Partnership campaign is an important part of the council’s income.  Cookie sales and the fall product sale pay for a large portion of troop services and camp, but our council needs diverse sources of income.  United Way funds provide .5% of our budget, but Girl Scouting competes with hundreds of other agencies in our 64 county jurisdiction for funding.  Corporations and foundations donate significant funds annually to help sustain the council’s work with girls. Corporate and foundation funders want to know that our families support the council.  Camp and other program fees never completely cover the total expenses of council-sponsored activities.  The Community Partnership Campaign is a very important part of our income stream. This appeal helps to bridge the gap between what is made from the cookie and fall product sales and what is needed to provide quality programs for our girls and support and resources for volunteers. That’s why we ask every family to help Girl Scouts of Kentuckiana offer a complete experience to our girls by giving a tax-deductible contribution through the Family Partnership Campaign. Any size contribution makes a difference and everyone can help support the Girl Scout program with a financial gift. 25
  • 26. Questions and Answers To share with your Community Q. What is the Community Partnership Campaign? A. The Community Partnership Campaign (CPC) is an organized, council-wide request for financial contributions from our Girl Scout families to help underwrite the cost of providing the Girl Scout Program to every girl member in our council. It is a way communities can tangibly express their belief in the value of Girl Scouting and make a difference in the lives of young women. Q. How much should my business give? A. We ask that you consider a significant contribution, according to your ability, to give girls in your community the very best experience possible and to help us reach every girl, everywhere. Q. What does my contribution to the Community Partnership Campaign support? A. Community Partnership contributions help to provide necessary services and programs for girls. These contributions help provide volunteer recruitment and support services, troop organization, camp operation and maintenance, volunteer training and resources, development of exciting new activities for girls, financial assistance and much more. Q. United Way supports Girl Scouting. Why should I give to the Community Partnership Campaign? A. Our income must become more diversified and come from many sources. United Ways struggle to gain the dollars needed to provide important services to the community. When they do not reach their funding goals or they add new agencies, the funding available for Girl Scouting often decreases. Q. Why doesn’t the council keep part of the National Membership dues? A. The local council cannot retain National Membership dues. Membership dues go directly to GSUSA to cover activity insurance for all girl and adult members, program development and training models. Q. My company has a Matching Gifts fund. Will that help? A. Yes! A Matching Gift is an excellent way to double or even triple your business’s contribution to the Community Partnership Campaign. Our Fund Development Staff would love to meet with your staff and share with them the opportunity to invest in Girl Scouting. Q. Do you actively seek contributions from foundations? A. Our fund development staff spends a great deal of time developing and submitting proposals to numerous foundations. Q. We purchase cookies. Why isn’t that enough to help the council with expenses? A. Although the Girl Scout Cookie Program is our primary source of funding, it is not our only source. We must receive contributions from families, corporations and the community to ensure that Girl Scouting remains strong and viable throughout the council. 26
  • 27. Step-by-Step Guide #1 With your Service Unit Manager & Troop Leaders, determine the best way to approach the businesses in your community:  Presentations at business meetings or during lunch – Use the script to make a personal presentation, pass out envelopes and collect completed contribution envelopes  Phone solicitation – Make personal phone calls  Face-to-Face meetings with business owners or leaders  Divide the work amongst the leaders – don’t overwhelm yourself with the entire job. It takes a village!  Community Events #2 Distribute Community Partnership materials during you service unit training. #3 April is the Campaign Month - Make presentations, distribute materials to businesses, make follow-up phone calls, and collect contributions. #4 Gather all monies, donor cards, evaluations and report forms by May 5th. Special Event monies are due to the Service Center within 10 days of the event. #5 Celebrate the success of your Service Unit & turn in your monies, donor cards, evaluations and report forms at your Service Center Celebration in May. 27
  • 28. 3 Keys to Success: o A Story o An Audience o A Storyteller Sample Script My name is __________. Thank you for giving me this opportunity to meet with you. Let’s take a moment to talk about why it is necessary for us to receive donations from our community. I know how much my own daughter enjoys Girl Scouting and how important the program will be to her as she matures. I’ve already made my contribution to the campaign because I believe strongly in Girl Scouting and I want my daughter to continue to enjoy the programs and services provided by the Girl Scout council. I am asking all of you to me with an investment in the lives of girls throughout our community. I believe that you’ll agree Girl Scouting is the best value around. It actually costs the council about $280 to serve just one girl each year. Let me give you some examples of what $280 pays for: • Training and resources for Girl Scout volunteers • Communications materials for volunteers and families • The activity fees that parents pay for girls to attend program events and camp sessions do not cover the entire cost of developing and holding the events. The same thing goes for resident camp. Families pay only a portion of the actual cost of resident camp. The council subsidizes the rest of the cost. • Over $100,000 will be needed to provide financial assistance for program and membership this year. Would your business like to make an even bigger investment? • $1,000 can provide weekly summer programming in local housing authorities • $2,500 can provide an entire year of Girl Power to a group of high school students • $5,000 can provide a true Girl Scout experience to a troop of 20 low-income girls for an entire year • $7,500 can provide in-school Girl Scouting programs to more than 200 local students for a year Please consider this a smart business investment – the return you will receive from the girls you help will change your community for years to come! As a token of appreciation for your support, every business that makes a contribution will receive a “Proud Girl Scout Supporter” window cling. 28
  • 29. 5 Steps to Planning a Successful Fundraising Event 1. Identify objectives Know the expectations for the event. Set a monetary goal – we suggest 20% of your Service Unit’s goal. Recruit a Chairperson who is qualified and willing to work hard. Recruit a Committee of Volunteers with specific jobs for each volunteer. Schedule committee meetings and keep open communication. 2. Budget Properly Look at all expenses that you will incur (i.e. facility rental, advertising, printing, etc.) A successful fundraiser should net at least 70% after expenses. Secure donations and sponsorships to underwrite the costs. 3. Plan, Plan, Plan Create a detailed checklist. Create an accurate timeline for success. Gather a guest list and plan to inform your potential guests. Secure contracts for everything including speakers, facility, tables, chairs, etc. 4. Select the Right Facility Think about your target audience Meeting size is important – too small makes the event uncomfortable, too large makes the event look unattended. 5. Market the Event Once you have created the marketing plan, stick to it! Use every possible means to reach your target audience – one method alone doesn’t reach everyone, we all communicate differently. Special Event Fundraisers: ● Backyard Carnival ● Hayride ● Pumpkin Festival ● Skating Party ● Silent Auction ● Talent Show ● Chili Supper ● Chili Cook-off ● Father/Daughter Dance ● Mother/Daughter Tea ● 70s Party ● 5K Run ● Spa Day ● Sock Hop ● Luau Party ● Mardi Gras Party ● Pancake Breakfast with Santa ● Pancake Breakfast with the Easter Bunny ● Halloween Party ● Pool Party ● Tea Party ● Spaghetti Dinner ● Fashion Showcase ● Scrapbooking Event ● Holiday Bazaar ● Your New Idea! ● 29
  • 30. Girl Scout Community Report Form Service Unit #_______ Name of person completing the report __________________________________ Address________________________________________________________ ______________________________________________________________ Phone____________ Email_________________________________________ Business/Community Specific Contact Contact Contact Contribution Window Cling Leader Person Method Date Envelope Distributed Received 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Please return this form with the Evaluation Form and Contribution Envelopes in ONE envelope to your Service Center Office Manager. Thank you! 30
  • 31. Family & Community Partnership Taskforce Betty Osborne, Metro Connie Jordan, Pennyroyal 502-239-6122 270-298-3703 Osborne.betty@insightbb.com Jordan677@newwavecomm.net Carol Ballard, Metro Debbie Melton, Pennyroyal 502-290-4676 270-338-4129 Carol.ballard@insightbb.com mcgsdm@yahoo.com Carol Stonecipher, Metro Kay McCollum, Bear Creek 812-366-3544 270-388-7360 cstonecipher@frontier.com misskay@bellsouth.net Frances Perdue, Metro Leslie Whitesell, Bear Creek 502-935-4510 270-472-0433 Fperdue2@insightbb.com Five_kids@bellsouth.net Gwen Kaiser, Bear Creek Lori Kimble, Pennyroyal gwenkaiser@bellsouth.net 270-315-1468 lbkimble@yahoo.com Julie Moorman, Metro Regional Director 502-636-0900 ext. 26700 Netta Childress, Heartland jmoorman@kyanags.org nettachildress@yahoo.com Deborah Faircloth, Caveland & Heartland Regional Director Suzy Gessner, Director of Development 270-842-8138/270-769-5563 ext. 12222 502-636-0900 ext. 23300 dfaircloth@kyanags.org sgessner@kyanags.org Kathy Doup, Bear Creek & Pennyroyal Regional Director Aretta Terry, Family & Community Partnership Liaison 270-443-8704/270-684-9481 ext. 11111 888-771-5171 ext. 17111/270-933-3010 kdoup@kyanags.org aterry@kyanags.org Barbara Harned, Taskforce Chair 270-422-2450 baharned@yahoo.com 31