1.
Inspiring Social Change
Within Your Organization
11.17.10

2.
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“The spiritual promise of the web is the return of voice.”
- David Weinberger, Cluetrain Manifesto
http://www.theconversationprism.com

3.
In today’s 2.OPEN knowledge economy, employees expect to express more of their voice at work.
Co-Creation
Collaboration
Contribution
Creativity
Clarity
Conviction
Community
3

4.
And employees expect access and want to hear more of leadership’s authentic voice.
“Trust and transparency
are as important to
company reputation
as the quality of
products and services.”
- Edelman Trust Barometer 2010
4

5.
http://www-935.ibm.com/services/c-suite/chro/study.html 5
That’s why we need smarter, faster, better
collaboration via the Collective Intelligence.
New IBM Global HR Study says: “Tapping into a broad base of institutional knowledge is critical to developing
and maintaining an innovative culture. Enterprises must adapt innovations, apply them across their organizations
and find new ways to connect people to each other and to information, both internally and externally.”

6.
Great! We know that collaboration generates business value throughout organizations.
StateofEnterprise2.0,AdoptionCouncil 6

7.
But what if brands / organizations / individuals are not clear about their authentic voice?
“By 2010, more than half of
companies that have established
an online community will fail to
manage it as an agent of change,
ultimately eroding customer value.”
- Gartner Group
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8.
There are many natural barriers to collaboration.
Silos
Distance
Multiple Locations
Heavy Workload
Dueling Priorities
Etc. Etc. Etc.
8

9.
And many self-created barriers …
9

10.
Which translate to many visible resistances to collaboration.
10

11.
But business reinvention is already happening.
Enterprise2.0WhitePaper,June2010
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12.
Which means you have to be ready to reinvent with it ... or perish!
12

13.
“Transformation is making
barriers disappear that you
didn’t know existed.”
- Landmark Education
13

14.
INSERT CRAZY TECH
COLLAGE
INSERT RESISTANCE
DECISION-MAKER
Hold the Tech!
14

15.
INSERT CRAZY TECH
COLLAGE
INSERT RESISTANCE
DECISION-MAKER
Hone In On the People!
15

16.
Focus on “Bright Spots”
easy-to-understand-and-adopt actions
that give way to broader, more successful,
ongoing, sustainable change
Systemic Change
longer ramp-up / slower
implementation that can take years
to work out
You have (at least) two approaches…
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ACME Org Chart

17.
The Social Technology Adoption Continuum:
a reality check for managing project/sponsor expectations.
17

18.
http://www.slideshare.net/jbernoff/social-technographics-explained?from=ss_embed 18

19.
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3 Ways to Inspire
Social Change Now
19

20.
1. Align & Focus: Connect big picture to day-to-day individual work flow
Leadership:
RESULTS
Middle-
Management:
PROCESS
Employees:
RECOGNITION
Create
Individual
“A-Ha!”
Moments
- tie social media initiatives to
business imperatives: i.e.
talent retention / acquisition,
greater efficiencies,
innovation, etc.
- deliver case study feedback:
create, track, measure &
report on one-page
dashboard with business
analytics
- work offline with managers
to help them help others
collaborate
- show managers how they
are the liason between
vision and action
- keep it in the flow of what
they’re already doing
- co-create pain points that
social media can help with
- demonstrate how they can
connect and collaborate
with others already doing it
20

21.
21downloadathttp://www.ecohive.com
1. Align & Focus

22.
2. BUBIA! BUBIA!: Be Unreasonable! Be in Action!
22
Leadership:
RESULTS
Middle-
Management:
PROCESS
Employees:
RECOGNITION
Identify, Spark
and Promote
Natural Pockets
of Energy
- demonstrate current team
success and propose how
social media can spike their
integrated future success
- integrate managers with
teams already engaged in
social media campaigns
- offer coaching on how
they can participate
- introduce new social
media strategies, tools,
tactics to amp their success
- reinforce project line-of-
sight to big pic org goals

23.
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2. BUBIA! BUBIA!

24.
3. Become a Collaboration Catalyst: Create Connection + Conversation
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Leadership:
RESULTS
Middle-
Management:
PROCESS
Employees:
RECOGNITION
Build Big Wins
With Baby Steps
- remember: “transformation
is a stone rolling down hill!”
- keep track of how mindsets
are evolving and continue to
propose new collaboration
technologies / strategies
- celebrate and promote wins
- offer reminders on how to
continually reinforce
permission to employees
- encourage manager to
shine spotlight on
employees
- help manager document
and package process to
present as replicable and
scalable solution
- help keep team focused
on tighter, simple suite of
social media tools
- continue to encourage
usage, frequency and fun
with social media!
- create multi-media team
testimonial

25.
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3. Become a Collaboration Catalyst

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Be open. Be trusting. Be courageous.
Be brave. Be genuine. Be transparent.
Be authentic. Be real. Be nimble.
Be responsive. Be receptive. Be here.
Be approachable. Be accessible.
Be flexible. Be free. Be available to
others. Be open to possibility.
Be willing to let go. Be ready to thrive.
Be frank. Inside your organization.
Outside your organization.
In your being. In your life.
Be yourself. Be frank.

27.
18
Thank You!
Let’s keep the conversation going!
27
john nielson
john@areyoufrank.com | 612.209.7230
@john4frank | linkedin.com/in/johnnielson | visualcv.com/johnnielson
areyoufrank.com

28.
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29.
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Contact John Nielson | john@areyoufrank.com | 612.209.7230