2. QUESTIONS
1. Does the artist/band feature in the advertisement?
Why or why not?
2. Analyse the mise-en-scene. How does it meet the
needs/desires of the target audience?
3. How is the band/artist identity established through
the fonts used?
4. Is there any connection between the music videos
and the album covers? How is this connection
established?
5. Is there a connection between the album covers and
the magazine advertisement? How is the connection
established?
3. 1. The band do not feature on
the advertisement because it is
a magazine advertising the
album therefore the album
cover is featured, not the
band.
2. There is no mise-en-scene
created on the album cover
because the band are not
featured in it. It is just the
album cover that states that
the band’s album is out now.
The fact that the band are not
featured implies that the
band’s name is well known
therefore an actual image of
the band is not needed for
their audience to recognise
their music, the name says it
all. This meets the needs of
their target audience because
it shows that they have
confidence in their audience’s
ability to understand their
music.
3. The font used on the band’s name is bold and
very big which implies that they are popular. Also,
the font used is the same as the one used on their
album cover which establishes them as a
consistent band.
4. There is a strong link
between the album cover and
the music video’s of the band,
this connection is established
through the use of colours. For
example in the music video of
“Take Me Out”, the main
colour theme of the music
video is yellow, cream, orange
and black. Similarly, in the
“Dark of the Matinee” music
video, the colours cream,
orange and white are used
during their performance
element however when they
are not performing the screen
is coloured in black and white.
5. There is a strong connection between the advert and the album cover because
the whole advert is the album cover with the inclusion of it’s release, record label
and who the rights belong to.
4. 1. The band do not feature on the
advertisement because it is a
magazine advertising the album
therefore the album cover is
featured, not the band. This is Snow
Patrol’s first album under a major
record label. They’ve released 2
albums before with a minor record
label which explains why they are
not featured on the cover, they are
already well known amongst their
fan base.
2. The colours used on the
advertisement are similar to the
ones used on the actual album
cover. The colours create a warm,
content atmosphere which meets
the needs of their target audience
because it oozes familiarity and
calmness. The advertisement
doesn’t try to create something
new, it reinforces the band’s ability
to deliver to its target audience.
3. The font used on the advertisement is similar to the band’s album
cover. It’s quite bold and looks likes individual lines have been stacked
up against each other to create “Snow Patrol” and “Final Straw”. The
font helps to establish the band’s identity as it makes a direct link to
their album which is their identity.
4. There is a subtle link between
the album covers and the music
videos of the band. The music
video for “Run” is set in a
woodland area along with
fireworks in the background
that are a mix of red and
orange. The music video is
similar to the advert and album
cover in terms of colour and
setting.
5. There is a strong connection between the advertisement
and album cover because the same colours, font
and setting is used.
5. 2. The mise-en-scene of the advert
is very bare and minimalistic which
suggests that the band want the
entire focus to be on them and not of
their surroundings. The atmosphere
also has an air of confidence about it
which indicates that the band are
confident with their music and fan
base,
3. The font used to advertise
Razorlight is bold and black
against the white background
which makes it stand out more.
This helps to establish their
identity as a band as it suggests
that Razorlight are well known
amongst the music industry for
being so bold with how they sell
their album.
5. The advert is very similar to the actual
album cover. The connection is
established through using the same
setting, font and picture of the band with
the exception of the album’s release
date.
4. There is a very subtle
relationship between the album
covers and music videos in
terms of the colour of black. In all
the music videos from the
“Razorlight” album, some sort of
black is used whether it be
clothing or the setting. For
example in the music video for “I
Can’t Stop This Feeling I’ve Got”,
the whole video is in black and
white.
1. The band do feature on the
advertisement. This may be because
they want to make it clear to their
target audience that they are taking
an active interest in their album and
the needs of the target audience.
Also, being featured on the advert
means that they have established
themselves within the music industry.
6. 1. The band do not feature on
the cover of the advertisement,
it features a penguin
surrounded by a pink aura. The
penguin may have been used
as an extension of their own
name as penguins do live in
the “Arctic” and best
represents their name.
2. The mise-en-scene of the
advertisement can be analysed
by looking at the colours. The
colours used on the
advertisement are very cool,
calm and visually appealing
which suggests that the band
themselves are cool and appeal
to their target audience.
3. The bold font used to
advertise the band’s album is
similar to the one used on
the cover of their album
“Favourite Worst Nightmare”.
The fact that the same font is
used on the advertisement
helps establish the Arctic
Monkeys as being a
consistent band who want to
maintain a consistent band
image in order to prevent
alienating their target
audience.
4. There is a subtle relationship between the
album covers and the music videos of the
band. The album cover of “Favourite Worst
Nightmare” is cartoon-like and suggests that
the band just want to have fun and this is clear
in their music video for “Brianstorm” and
“Fluorescent Adolescent” where there is high
energy dancing and clowns which suggests
humour and a care free attitude.
5. There is a strong
connection between the
advertisement and
album covers. For
example the same font
is used and the
advertisement continues
on with the cool and
cartoon-like theme
which is also featured
on the actual album
cover.
7. 1. What are the common elements?
Name of band, record label, release date of album, name of the
album a key colour theme that links in with the main album.
2. What do you notice about layout conventions?
-The release date of the album is always
featured below the name of the band.
-The biggest font is used on the name
of the band. -The
band’s name is always in the centre, Arctic Monkeys are an
exception.
-A small logo of the record label is featured below the release
date.
8. 3. What is the purpose of the advertisements? How do you
know?
The purpose of the advert is to sell the band’s image and
album. This is made relevant through the use colours that link
to the band’s album and the fact that a release date is
provided for fans to go and buy the album. For example with
the Arctic Monkeys, the band is being portrayed as cool and
fun through the use of visually appealing colours and the
penguin which relates to their name “Arctic Monkeys”.
4. What genre of music do you think the advertisements are for?
How do you know?
The advertisements are for an indie audience as it contains
anti-mainstream conventions. For example on most of the
advertisements the band are not featured, with the exception
of Razorlight. On mainstream advertisements, the artist or
band are dominant in the advert for example Ellie Goulding’s
advert (right) features her as the main focus.
