2. MISSION
Vission
value

3. MISSIO
N

4. Vission

5. Our
Value

6. Our
Value

7. Strategic Analysis

8. Macro Enviromental
PESTEL Analysis
External

9. Policy
Update the Privacy Policy for customer.
to provide an efficient, meaningful, and customized
experience..
Cookies and other technology...!!
Last updated: January 1, 2013
Macro

10. Economic
In 2014, America’s future economic growth will depend on :
ability to innovate, create, and reinvent the way it does
business.
The U.S. economic outlook for 2014 is grim. In
2014, investors should be very worried—and they should
be prepared. (http://www.useconomicoutlook2014.com)
Macro

11. Societal
one regular Internet customer user increased from 29 %
in 1997 to 82 % in 2010, with the home being the most
common location of Internet access.
(http://www.ic.gc.ca)
Macro

12. Technological
Online business :
Changing from website to the power of social media.
Instagram, Twitter, Facebook, Corporate social media
application
Macro

13. Enviromental
The Zappos.com website is now completely free of all products containing
animals' fur, and Zappos.com is committed to staying that way.
Macro

14. legal
The Federal Trade Commission (FTC) :
use of commercial emails, online advertising and
consumer privacy, sales tax over the internet
E-commerce :
E-payment & Taxes, Pricing-Shipping-Licensing
(export.gov
Macro

15. International
Branded
Bags &
handbags,
Accessories
Shoes &
Clothing
Target

16. All city in
America
Country
America
Target

17. Micro Enviromental
Porter 5 forces
External

18. Entry Barriers
Easy for government policy
High acces to neccesary input product
Micro

19. Supplier power
Low Switching cost
Supplier concentration to famous brand
Importancevolume to suppliers
Micro

20. Buyer Power
High Pull through customer
Average buyer volume
High buyer information
High substitute services
Brand identity in corporate value
Hard for customer to backward integrate
Micro

21. Substitution Threat
Low switching cost
High for buyer propensity to substitue
Micro

22. Industry Rivaly
*) Ffoot Locker Inc, Shoebuy.com Inc
J.C Penney Corporation Inc
Micro

23. Value Chain
analysis
Internal

24. Value Chain
SUPPORTING
Firm Infrastructure (Finance, strategic planning)
Human Resources Management
(Recruiting, Training, Development Employee)
Technology Development (R & D Services, Services
Improvement))
PRIMARY
Procurement (Purchasing Product)
Brand
Coordination
Arrangement
(Shipping &
Delivery)
Customer
Service
Profit
Margin

25. SWOT
ANALYSIS

26. 1. Customer oriented
culture and services
2. Unique Recruitment
Process
3. Fun to work there
4. Free Shipping Cost for
customer
1. Continue expansion
for sales
2. Ability to team up with
amazon
1. Lack of marketing
2. Can’t be expand to
another country
3. Competitor can similiar
the services
1. Change regulation
impact the business
2. Cyber Attacks

27. Growth
Share Matrix

28. Thank
you