Reimagine Growth: Define your mobile acquisition strategy for today
Venture Class - Assignment 2
1. Introducing
Outsourced Loyalty Program Management
2. Hasslefree Loyalty Management
Snapit is a simple Loyalty Program service with a social
networking front end.
It allows users to get rewards and points after purchasing
an item, and keeps all your reward points in one place.
Snapit helps businesses by making checkins and rewards
public, leveraging social media to maximise word-of-mouth
advertising.
Depending on your Snapit subscription, you can also push
targeted ads to existing customers through our Snapit
mobile app.
4. Key Activities
● One overarching “loyalty program” that doubles as a
data-mining service for retailers, and a vehicle for
pushing targeted ads/ specials to customers about their
favourite stores.
● Social media tie-ins allow for increased word-of-mouth
advertising via engaged customers.
● Opportunities to reward engaged customers for word-of-
mouth advertising via facebook though specials, deals,
swag etc.
5. Key Resources
● Web based back-end, with social
media front-ends for Google+,
facebook, Foursquare etc.
● IOS / Android app that allows
push notifications from retailers,
manages QR code scanning, and
uploads codes to the server.
● Web based analysis engine and
advertising platform
6. Value Proposition
For customers
If you are sick of carrying multiple rewards cards, just scan
the QR code on your docket with your phone to upload your
points from any participating retailer.
For businesses
Easy setup up and management of a loyalty program.
No harder to manage than a facebook page.
Provides key information regarding demographics of
buyers, number of people seeing the checkins, frequency
of purchase etc.
7. Customer Relationships
● One webpage with seperate logins for businesses and
customers, making sign-up a breeze.
● Attach the shops you like to your facebook or google+
accounts, and earn rewards.
Channels
● Social networking websites such as Facebook,
Foursquare.
● Advertising and customer awareness through TV, Radio
and viral Billboard launch campaign.
8. Customer Segments
Consumers
● Customers who want loyalty discounts
● Customers who want to be rewarded for word-of-mouth
advertising
Businesses
● Businesses with Retail PoS systems
● Large businesses with national campaigns looking for
exposure
● Small businesses with zero marketing budget.
9. Cost Structure
Can be divided into three main services :
● Snapit Social: Free registration for both customers and
corporations to the service
● Snapit Analysis : Corporations pay for getting analytics
on customer demographics, sending deals to their
snapit accounts
● Snapit Advertising: Businesses pay for being featured in
their customers snapit page/ mobile app or for extra
advertising
10. Revenue Streams
● Retailers can sign up for a free account / fixed-length
trial to activate QR codes on their eftpos terminals.
● Focus on value-added memberships, allowing more
datamining capabilities, and the ability to push
advertising and specials to customer’s cellphones.
11. Future Possibilities
● Integration with NFC based PoS Systems
● Competitions - hidden codes, free stuff
● Location based deals through Smart Phone app
● Recommendations to friends
● Print out QR stickers and place them around your city
for Viral / ARG / Scavenger-Hunt type marketing.
● Interactive, image based customer profiles / favourite
shops
● Ad design agency tie-in offering turn-key snapit
advertisements
12. Snapit is looking for investors!
If you're as excited as we are about the
potential of snapit...
Get in touch!
get.snapit@gmail.com
