4. 1. Hits
2. Page Views
3. Visits (Sessions)
4. Visitors
5. Unique Visitors
6. Time on Page
7. Time on Site
8. Bounce Rate
9. Exit Rate
10. Page Depth
11. Abandonment Rate
12. Click Path
13. Conversion Rate
14. Engagement
15. Site Overlay
The Degree of Engagement is not be confused with
the Kind of Engagement.
5. How to enhance the Kind of
Engagement metric
1. Use supporting Qualitative
Data
2. Use inline or exit surveys
3. Use “Likelihood to
recommend” as a supporting
metric
4. Use primary market research
5. Use “Customer Retention over
Time” as a supporting metric
6. Focus on Qualitative research
6. Four Attributes of great
metrics:
1. Uncomplex
2. Relevant
3. Timely
4. Instantly useful
(Actionable)
8. Cookies vs. Sessions
• Cookies are persistent
• Sessions don’t require permission
• Sessions more accurate, more
comprehensive but tactical
• Cookies give strategic insights
9. Logfiles vs. Page Tagging
• Logfiles are
automatically
available and no
modifications to
website are required
• Historical analysis is
easier
• Logfiles also log
“spiders” which help
in SEO
• Logfiles do not slow
down a site (no DNS
etc. required)
• Page Tagging is a true
count taking cached
pages into account
• Additional information
is available, e.g.
shopping cart contents
• More data available,
such as mouse
movements, partial
form completion
• Do not need your own
server
10. Logfiles vs. Page Tagging
(continued)
• Logfiles record all
requests including
failed requests (e.g. no
page load)
• Logfiles log all types of
resources (e.g. PDF
documents, videos
etc.)
• Switching between
different analytics
software or even
simultaneous use is
possible
• Page Tagging is a true
count taking cached
pages into account
• Additional information
is available, e.g.
shopping cart
contents
• More data available,
such as mouse
movements, partial
form completion
• Do not need your own
server
11. There are advantages
and disadvantages to
both systems.
The answer naturally is…
Hybrid Solutions
14. 1. How many visitors does
the website have?
2. Where are they coming
from?
3. Which are the popular
pages?
4. What do I want the
website visitors to do?
5. What are they actually
doing?
Five Questions
This template can be used as a starter file for presenting training materials in a group setting.
Sections
Right-click on a slide to add sections. Sections can help to organize your slides or facilitate collaboration between multiple authors.
Notes
Use the Notes section for delivery notes or to provide additional details for the audience. View these notes in Presentation View during your presentation.
Keep in mind the font size (important for accessibility, visibility, videotaping, and online production)
Coordinated colors
Pay particular attention to the graphs, charts, and text boxes.
Consider that attendees will print in black and white or grayscale. Run a test print to make sure your colors work when printed in pure black and white and grayscale.
Graphics, tables, and graphs
Keep it simple: If possible, use consistent, non-distracting styles and colors.
Label all graphs and tables.
Use a section header for each of the topics, so there is a clear transition to the audience.
This is another option for an Overview slides using transitions.
This is another option for an Overview slides using transitions.
Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important.
Introduce each of the major topics.
To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
This is another option for an Overview slides using transitions.
Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important.
Introduce each of the major topics.
To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.