Social Tools - Internet Summit
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Eric Boggs' presentation about social media tools at Internet Summit 10.
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Social Tools - Internet Summit
- 1. What social media tools do you need? Eric Boggs Founder, CEO – Argyle Social Internet Summit Nov 17, 2010
- 2. Question the question… What are my business objectives? What are my goals? What indicates success/failure? What are my inputs/outputs?
- 4. Social Tool Stack The Internets, Interwebs, & Intertubes External Platforms – Facebook, LinkedIn, Twitter, YouTube, etc Monitoring Internal Platforms Publishing/Engagement Measuring Web Analytics & CRM Enterprise Reporting
- 5. An Important Editorial Aside Social media marketing is neither free nor easy.
- 6. Social Tool Stack The Internets, Interwebs, & Intertubes External Platforms – Facebook, LinkedIn, Twitter, YouTube, etc Monitoring Internal Platforms Publishing/Engagement Measuring Web Analytics & CRM Enterprise Reporting
- 7. Monitoring Tools Google Alerts is a powerful drug. Product costs vary: Free - $500k. Sentiment is neutral. Tip: Beware of over-reacting.
- 8. Publishing/Engagement Tools Tweetdeck is free and fantastic. SMM apps add workflow, automation. Facebook-focused apps might apply: Page administration. White-label apps/contests. Tip: Beware the tether.
- 9. Measuring Tools GA + Platform Analytics = Free Aggregation makes life MUCH easier. Look for much more innovation here. Tip: Beware the 2-step process.
- 10. Internal Platforms Your blog is a treasure trove! Sharing hooks. Comment platforms. Community apps & social commerce platforms socialize your site. Tip: Beware renting vs owning.
- 12. 3 Must-Have Integrations Squeeze value out of links & redirects. Use coupon systems to link offline. External platform embeds.
- 13. 3 Rookie Mistakes I loves me some social media tools! I’m too busy engaging! Social media is free!
- 14. Mandatory Homework Define objectives/goals/indicators. Revisit the framework. Test, learn, rinse, repeat. Work towards a small toolbox. Track through to outcomes!
- 15. Thank You Very Much! Eric Boggs eric@argylesocial.com 919.360.0238 Argyle Social will be in the Demo Showcase tomorrow.
- 16. Bonus Hacks! The Contact Importer Trick Download your customer email list. Set up a new Gmail account. “Find your friends” on social platforms. Invest accordingly.
- 17. Bonus Hacks! The Re-posting Trick Assess your top-performing content. Schedule posts for the next few months. Get lots more traffic/interaction.
- 18. Bonus Hacks! The Content Nuggets Trick Put together a brilliant piece of content. Turn it into bite-sized nuggets. Socialize far and wide. Reap the rewards.
- 19. Thank You Very Much! Eric Boggs eric@argylesocial.com 919.360.0238 Argyle Social will be in the Demo Showcase tomorrow.
Notes de l'éditeur
- Discuss agenda:Set-upTool StackTakeawaysBonus Hacks!
- Share social media marketing objectives, goals, and indicators at Argyle. And then put someone on the spot.
- You probably need coverage across the entire spectrum.
- Email anecdote. In 2003, people used multiple desktop tools to manage email because it was “free”. Outlook batch and blast. Similar scenario with social today.A service provider or agency consultant might make sense.
- You probably need coverage across the entire spectrum.
- SEOmoz post.