Effective Advertising and Marketing
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5 BASIC Rules on How to manage your Marketing with 0 budget for software vendors and online businesses.
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Effective Advertising and Marketing
- 1. Effective Advertising & Marketing 5 BASIC Rules on How to manage your Marketing with 0 budget Adriana Iordan Web Marketing Manager / Avangate http:// www.avangate.com
- 3. Advice 1: You need to have a website! It is not enough to have a website. There is no website that cannot be improved, unless your conversion rate is 100 % !
- 4. I have a website.
- 5. I have a website.
- 7. Advice 2: Measure everything! Numbers don’t tell you anything by themselves, they require context and interpretation .
- 10. Advice 3: Use content to “Sell” Show them there is a human behind the website, talk the language of your audience. It is not about you and your product, it is about them. I nformation resource (blog, articles, reports, whitepapers )
- 11. Advice 4: Build a community around your product The users are speaking online: they recommend or give negative reviews, they ask for relevant and trusted information.
- 12. Find the network for your business
- 15. Advice 5: Don’t ignore the search engines We need targeted traffic from Google!