The HBO Voyeur project was a 2007 marketing campaign by BBDO New York that used voyeurism to strengthen HBO's brand. It featured 5 story locations in New York with fictional characters and apartments. The goal was to increase engagement with HBO through an interactive multimedia experience across TV, websites and social media. Research found it improved perceptions of HBO and increased interest in its brand and programming.

1. HBO Voyeur Marketing Communications "See what people do when they think no one is Watching."

2. The HBO Voyeur Project was a theatrical multimedia experience and marketing campaign launched in the summer of 2007 using Voyeurism as a vehicle

3. The HBO Voyeur was done by BBDO NEW YORK advertising agency for HBO company in USA. Business sector is Publications & media

5. HBO Positioning Why? Delivering Award Winning Box Office Movies Award Winning Original Movies & Series For Whom? Adults, 15+ Movie Fans What? Premium Channel (Cable TV) with High Quality Content "Television Will Never be the Same Again" "World Prominent Story Tellers" Competitors Rainbow Media Showtime Networks Starz Entertainment

6. Market Share

10. Event / Activation