User Experience and Design is not an isolated function or a step in the software development process anymore. It has evolved from a specialty to a way of working that puts users at the center and permeates most development activities throughout the release cycle.
There is a clear shift away from design just as a product (i.e., specific deliverables and artifacts such as high-fidelity mockups to throw over the wall to developers) that continues to gain momentum as the activity of design that focuses on understanding and solving a specific problem for a specific set of users.
Jeff Patton, one of the fathers of modern User Experience and bringing UX into Agile, shares his insights from the perspective of a developer who has moved into design. On the other hand, Jonathan Berger, an agile design practitioner and speaker, will tell us about his experience as a designer who has ventured in the world of coding and software development. Join the conversation at #DT4U.
Design Thinking is for you - a conversation with Jeff Patton and Jonathan Berger (SATURN 2015)
1. Design Thinking is for you
!
a conversation
Invited Speakers:
Jeff Patton @jeffpatton
Jonathan Berger @jonathanpberger
!
Brought to you by:
Ari Font @quicola
!
SATURN, 2015 #DT4U
2. Outline
• Design Thinking 101
• Me? Yes you!
• Jeff
• Jonathan
• Conversation
• Is Design Thinking for you?
#DT4U #SATURN15
6. “Designers [...] don't try to search
for a solution until they have
determined the real problem,
and even then, instead of solving
that problem, they stop to consider
a wide range of potential solutions.
Only then will they finally converge
upon their proposal. This process is
called ‘design thinking.’”
—Don Norman
#DT4U #SATURN15
7. “Designers [...] don't try to search
for a solution until they have
determined the real problem,
and even then, instead of solving
that problem, they stop to consider
a wide range of potential solutions.
Only then will they finally converge
upon their proposal. This process is
called ‘design thinking.’”
—Don Norman
#DT4U #SATURN15
8. “Designers [...] don't try to search
for a solution until they have
determined the real problem,
and even then, instead of solving
that problem, they stop to consider
a wide range of potential solutions.
Only then will they finally converge
upon their proposal. This process is
called ‘design thinking.’”
—Don Norman
#DT4U #SATURN15
9. The 5 steps in Stanford’s Design Thinking Model
11. Design in the old days…
• Design: a phase
accomplished by specialists
who delivered “the design”
• Design process: black box
• Design process output:
wireframes & mockups
• Designer: disconnected from
development; hero that works
alone and saves the day
#DT4U #SATURN15
by Shuang Li
12. Design today…
• Design: a literacy (like
development) and a team
sport
• Design process: Design
Thinking
• Design process output:
understanding for user needs
& decisions
• Designer: somebody who
facilitates and engages other
disciplines in a participatory
process (Balanced Teams)
#DT4U #SATURN15
by Shuang Li
22. Jeff Patton
!
@jeffpatton
independent consultant,!
teacher and!
Agile coach !
!
dedicated to the holistic design and
development of successful software
products
Dilbert speak for “I help companies build products that
suck less”
#DT4U #SATURN15
41. Ateeq has an epiphany
I’ve
always
been
confident
I
can
tell
you
precisely
what
users
do.
But
it’s
not
un9l
today
that
I
realize
that
I
could
never
tell
you
why!