1. Enhancing Social
Media Skills
Mohammed Arifuddin

2. Our Approach

3. Research
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Chalk-out Vision
Identify Objectives
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Chalk-out Strategy
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An Idea can change your life!
Content Creation
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What do you wish to achieve?
Where Content is the ‘King’
Target Audience
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Define who they are!

4. Where Content is the ‘King’
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Content drives action
Social Media is all about:
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Challenges
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Content Delivery – putting it out there
Content Visibility – letting some people see it
Content Virality – broadcasting it to EVERYONE!
Producing enough content
Producing engaging content
Feedback & Content effectiveness

5. Content Creation
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Only 8% of users are active in content
creation
Scour - Read news/opinions (setup RSS feed)
Write Regularly
Sharing isn’t enough – Engage too
Grow your network
“You need to be curious to identify problems
worth solving”
Content v/s Look

6. Strategize
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Identify Resources
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Human Resources (Technical, Content-writers)
Material Resources
Marketing Strategy
Content Strategy
Design Strategy

7. Marketing Strategy
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Plan Marketing Strategy
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no. of posts/day, scheduling posts
Treat each channel as individual entity
Go above & beyond in engaging
Track & Talk
Google+ (Plus Plus)
Integration & Exploitation

8. Content Strategy
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Positivity/Optimism
Provide Information & Stats
Formatted (questions, facts)
Use Bit.ly
Use attractive Images
Mobile-friendly Content
Engage with users

9. Create
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Materialize the Idea
Create Posts
Hashtagging
Managing Posts

10. Promote
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Crowd-sourcing
Search Engine Optimization (SEO)
Social Media Optimization (SMO)
Live-tweeting
Videos/Vines
Memes/Trolls/Bitstrips