In this short presentation, I discuss nine specific content trends that I believe are worth paying attention to in the year ahead.

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9 Social Content Trends
to Watch in 2016
Arik C. Hanson, ACH Communications
March 21, 2016

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ABOUT ARIK
• 20 years agency, corporate;
#SoloPR since 2009;
@arikhanson
• Blogger, podcaster,
e-newsletter maker, board
member, event organizer

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#1: Less is the new more

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#2: Is the corporate blog still social
marketing’s home base?

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#3: Instagram Zero is here.
“Across more than 400 campaigns measured globally
with Nielsen Brand Effect, ad recall from sponsored
posts on Instagram was 2.8x higher than Nielsen’s
norms for online advertising.”
“Now, as we look to build on this momentum, we’re
focused on three key areas: Expanding ad offerings
to include action-oriented formats, enabling more
targeting capabilities, and making it easier for
businesses large and small to buy ads on
Instagram.”
* Source: Instagram

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#4: Live social video—brands starting to embrace

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#5: Emojis are ubiquitous

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#6: LinkedIn Publishing—still wildly under-used

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#7: The Pinterest-ification of the corporate blog

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#8: Not all brands are jumping on Snapchat

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#9: The rise of the content librarian

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9 Social Content Trends
• Less is the new more
• Is the corporate blog still “home base?”
• Instagram Zero is here
• Live social video—brands starting to embrace
• Emojis are ubiquitous
• LinkedIn Publishing—still wildly under-used
• The Pinterest-ification of the corporate blog
• Not all brands are jumping on Snapchat…just yet
• The rise of the content librarian

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@arikhanson
arik@arikhanson.com
arikhanson.com (sign up for Talking Points)