The Future of Personal Training
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My take on what to take into consideration when designing personal trainer services and a short introduction to what we at Trainer4You believe could be the solution.
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The Future of Personal Training
- 1. 1 PERSONAL TRAINING The future of… …why, what and how?
- 3. ? A bat and a ball cost 110€ in total. The bat costs 100€ more than the ball. How much does the ball cost?
- 5. "Civilization advances by extending the number of important operations which we can perform without thinking about them.” - Alfred North Whitehead
- 7. 7 AUTHORITY
- 8. 8 SHOW UP TO GIVE! RECIPROCATION
- 10. 10 JUST GET THEM TO START! OR THEN, YOU COULD INSPIRE!
- 11. 1. We need the service/product 2. We want the service/product 3. We use the service/product to project our values to others WHY WE BUY?
- 12. ”People don’t buy goods. They buy relations, stories and magic” - Seth Gogin
- 13. WHY: We make great computers. HOW: They are beautiful designed, simple to use and user-friendly. WHAT: Want to buy one?
- 14. WHY: Everything we do, we believe in challenging the status quo. We believe in thinking differently. WHAT: The way we challenge the status quo is by making our products beautifully designed, simple to use and user-friendly. HOW: And we happen to make great computers. Want to buy one?
- 15. HOW? WHAT? WHY?
- 16. WHY? “What is so important, that I’m ready to risk humiliation and failure to achieve that?”
- 18. 18 DIGITALIZATION "We live now, not in a world of computers – but in a digital world" - Sir Ken Robinson YES AND NO!
- 19. THE WEARABLES ARE THE FUTURE? ”People would rather be poked with needles and have their blood drawn, than use the wearables… ”
- 20. HUMAN EFFECT Basic Behaviour Change 60 minute standard induction + 60 minute support 60 minute standard induction © Dr. Paul Bedford, used with permission
- 21. HUMAN EFFECT © Dr. Paul Bedford, used with permission No.1 Behaviour = Visits 1 ! Interaction! 2-3 ! Interactions! 4+ ! Interactions! 20%$$ more%likely%to%visit% 50%$$ more%likely%to%visit% 80%$$ more%likely%to%visit% ! The$probability$of$making$a$visit$next$month$if$fitness$staff$talk$to$ you$during$a$visit$this$month.$
- 22. Use technology ONLY when the ROI is good
- 23. H&F MARKET EVOLUTION BODY BUILDING AGE 1970 - 1980 2 - 3 % FITNESS AGE 1980 - 2010 12 - 15 % WELNESS AGE 2010 - ? 30 % + LIFESTYLE AGE ? 50 % MARKETS TIME
- 24. The biggest potential is NOT with the current clientele!
- 25. 25 THE OBESITY EPIDEMIC GO HARD, OR GO HOME! NO PAIN, NO GAIN! DO YOU EVEN LIFT!
- 26. 26 NETWORK ECONOMY The time of “a permanent and stable job” is likely gone GET. BETTER. EVERY. DAY.
- 27. 27 DISRUPTION BE. BORN. AGAIN. and again and again and again “The gravity of past success” - Garry Kasparov
- 28. 28
- 30. 30 What could we learn from the restaurant industry?
- 32. A CONCEPT IS SIMPLY: • A set of modules you have documented and which can be repeated again and again with ease and good cost efficiency • Remember commitment and consistency? • It’s probably much easier to sell modules that build up to, then the whole package at once.
- 33. YOU KNOW A GOOD CONCEPT WHEN: • You can repeat it again and again • It looks solid on the outside but it’s flexible on the inside • It stays the same even if people change • You like delivering the concept • It appears as totally apparent, as a natural way of things • It often has that “something special” look and feel
- 34. 1. PROBLEM 3 main issues you are going to solve 2. SOLUTION 3 main features (which relate to your 3 main issues) 3. UNIQUE VALUE PROPOSITION Simple and clear message, why are you different, why to by from you? 7. UNFAIR ADVANTAGE Cant’ be easily copied 1. CUSTOMER SEGMENT Customer segment or segments 6. PERFOMANCE TRACKING What acFviFes will you be monitoring 4. SALES CHANNELS How do you reach your potenFal customers 5. COSTS Calculate an esFmaFon of your operaFonal costs and the Fme you need for running your business. 5. INCOME What are you going to charge, what is your CLV, how many private customers vs. small group training. Make sure it add up to costs and enough for your salary!
- 39. Use technology ONLY when the ROI is good Online profiler, ”interview” if you like
- 41. Use technology ONLY when the ROI is good Use technology ONLY when the ROI is good Online marketing assistant 24/7/365
- 42. PT 90 WORK- SHOP 39€/p.p. QUICK & GO 39€/30min THE “SAMPLES”
- 43. PT 90 PT 180 PT 360 279€/mo. 159€/mo. 89€/mo.
- 45. 45 PERSONAL TRAINING SMALL GROUPS EXPRESSSERVICES THE SERVICE OFFERING
- 47. PT 90 SELF LEARNING ORG.
- 48. GYM INTRO WEIGHT LOSS POSTURE CROSS TRAINING TRIATHLON etc.
- 49. Check out the website: http://www.revo.fi/ (Available only in Finnish language at this point) FIND OUT MORE ON REVOLUTION:
- 50. Read the book: ‘Influence: Science and Practice’ by Robert B. Cialdini This is a fundamental classic which all customer service professionals should master http://amzn.to/1Limdkc FIND OUT MORE ON INFLUENCE:
- 51. EuropeActive is the unique voice of health and fitness industry in Europe, check out the website at: http://www.europeactive.eu/ EREPS is an excellent way for a health and fitness professional to gain recognition in the eyes of potential clientele. Check out more at: http://www.europeactive.eu/why-ereps FIND OUT MORE ON EUROPEACTIVE:
- 52. Watch this video by Simon Sinek. (It’s got close to 25 million views): http://bit.ly/1Xd1O5n Read the book: ‘Start With Why’ by Simon Sinek: http://amzn.to/1ZOa5iq FIND OUT MORE ON START WITH WHY :
- 53. First check out the website: http://leanstack.com/lean-canvas/ Then google lean canvas and get going! FIND OUT MORE ON LEAN CANVAS:
- 54. THANK YOU!