2. To keep customers longer inside the store
Store Layout should influence shopping decisions
Should lead to increased returns from the space
available for the retailer
Positive experience for customer
Store Interiors should be consistent with the
retailer’s positioning and strategy
3. Planning and Circulation
Store Fronts and Façade
Store Communication
Category Flow
Store Fixtures
Materials, finishes, lighting and music
4. Navigate people to all parts of the store
◦ Ensure people goes to the low penetration categories
◦ Multi layered store – ensure people goes to the different
flows
◦ Ensure customers find it easy to navigate
◦ Provide customers with flexibility to shop, should not be
too rigid
◦ Power Isle – The spine of the store
5.
6. Communicate Store Positioning
View of the interiors
Store Windows
Materials used at the Store Front
Should be in sync with the interiors
7. Helps Navigation
Shelf markers for easy
identification
Provide Information on
products / categories
Helps increase bill value
8. Category Adjacency
◦ Categories which have greater probability of being
shopped together
Customer Shopping Behaviour
◦ Impulse driven categories placed first, then planned
categories
◦ Shoppers don’t like to carry heavy products
◦ Shoppers move to left once entering the store
Must Read - Why we Buy – Paco Underhill
9. Type of Fixtures
Height of Fixtures
Depth of Fixtures
Top – Top
Number of Cash Tills
10. To accentuate the
shopper experience
Gives premium / non
premium feel to
customers
Music prompts shoppers
to buy more