To be the ultimate local tourism authority today, DMOs should become destination curators, providing highly accurate, current and customized information required for travelers to experience their markets - to increase visitor experience, expenditures and ultimately satisfaction. This session provides an in-depth look at some of the strategic thinking behind “gold standard” principles. Topics will include how destination audits and internet-based research can inform, destination intelligence, DMO effectiveness and ultimately accountability; as well as how website development, social media and email communications can raise the bar for destination stewardship to a new level of utility and effectiveness. No entity is better positioned than a DMO to provide visitors with everything they need to decide how to spend their time and money. Attendees will walk away with several ideas to upgrade their leisure travel programs in this thought-provoking, outside-the-box presentation.
5. The Gold Standard
An official DMO must be an accurate,
up-to-the-minute, one-stop shop for all
information required to experience the
destination, making it fast, easy and
simple for an average adult to discover
and learn about activities, attractions,
guest amenities and services.
17. The Gold Standard
1. Destination Audit 6. Visitors Guide
2. Visitor Study 7. Social Media
3. Photography 8. Visitor Center
4. Website 9. Email Program
5. Info Specialist(s) 10. Brand Image
17
44. Photography & Video Audit
1. Represent all asset types
2. People doing things
3. Diversity – show your audience
4. Unique sense of place
5. Partners and members
6. Emphasize your authentic brand
7. Plan for updating
47. Owner of the Content
1. Slice it up: Stories, Pix, Vid,
Maps, Weather, Data on YOUR
product inc. events
2. Put it back together for the
visitor. Package it. Map it.
3. Get action.
4. Close
86. MONTHLY View Your Inbound Machine!
Pay-Per-
Click
Mobile Social
Pages Promo
Web SEO & Blogger
Measure it!
Content Outreach
Review
Banner Ads Websites
Social
Updates