http://lanyrd.com/2012/mozilla-festival/sykwc/ Visualizing the Viral Impact of Creative Commons Content Design brief by Visualizing Palestine for Mozilla Festival 2

1. Visualizing the Viral Impact of
Creative Commons Content
VISUALIZINGPALESTINE Mozilla Festival 2012

2. What is VISUALIZINGPALESTINE?
We create data-driven
visual stories to highlight
themes of social justice in
Palestine/Israel.
We spread these stories
via online media under a
Creative Commons license.
Find out more at:
http://visualizingpalestine.org

3. PROCESS AND
KNOWLEDGE
VP Process
PROCESS WHEEL
VISUALIZINGPALESTINE 2011–2012

4. VP Process: Conception
FACT
SOURCING:
REPORTS & SPECIALISTS
IDENTIFY SCIENTISTS & RESEARCHERS
COLLECT
ACCURACY
BRIEF
MESSAGING: STORY
TELLING:
THIS IS NOT WATER 1. THE IDEA :
• A cup of water / a tank / water in Gaza
A GLASS OF WATER
CONTAMINATED BY THE SIEGE GAZA WATER • Blue for water, black for siege and confinement
CONFINED 2. THE VISUAL SEQUENCE:
• Context facts + human facts
WATER AS THEY KNOW IT
GAZA CONTAMINATED BY THE SIEGE & CONTAMINATED
KEEP AWAY : WATER
GAZA’S CONTAMINATED LIFESOURCE Emotional impact
95 %
WATER IN GAZA
95
OF WATER IS
UNFIT FOR HUMAN
%
CONSUMPTION
CONTAMINATED BY THE SIEGE ONGOING
OF WATER IS
SIEGE O2 O2 O2
UNFIT FOR HUMAN RESTRICTION O2
CONSUMPTION ON CONSTRUCTION

5. IDENTIFY SCIENTISTS & RESEARCHERS
COLLECT
ACCURACY
BRIEF
VP Process: Production
MESSAGING: STORY
TELLING:
THIS IS NOT WATER 1. THE IDEA :
• A cup of water / a tank / water in Gaza
A GLASS OF WATER
CONTAMINATED BY THE SIEGE GAZA WATER • Blue for water, black for siege and confinement
CONFINED 2. THE VISUAL SEQUENCE:
• Context facts + human facts
WATER AS THEY KNOW IT
GAZA CONTAMINATED BY THE SIEGE & CONTAMINATED
KEEP AWAY : WATER
GAZA’S CONTAMINATED LIFESOURCE Emotional impact
95 %
WATER IN GAZA
95
OF WATER IS
UNFIT FOR HUMAN
%
CONSUMPTION
CONTAMINATED BY THE SIEGE ONGOING
SIEGE
IMPACT
OF WATER IS O2 O2 O2
UNFIT FOR HUMAN RESTRICTION O2
CONSUMPTION ON CONSTRUCTION
Almost all 117 municipal MATERIAL IMPORT PREVENTABLE
drinking water wells are DEATH
heavily loaded with salts Caused in extreme cases BLACKOUTS
and other pollutants. DAMAGES & AFTER-EFFECTS due to lack of clean and Fuel and electricity
OF ISRAELI SETTLEMENTS accessible drinking water supplies are controlled
& OCCUPATION and limited awareness. impeding water supply
and sewage treatment.
WATER ABSTRACTION DISEASE
NEEDS & EXCEEDING WATER PRONE NO3
RIGHTS RECHARGE Diarrhea is among
the diseases directly O2 O2 O2
Population needs far linked to contaminated
outstrip Gaza’s only SALINE GROUNDWATER water. O2
NO REPAIR, NO
INFLOWS
accessible water source:
the transboundary DEVELOPMENT
Coastal Aquifer, shared Restrictions imposed by
with Israel and Egypt. Israel and international
Under international law,
Gaza is entitled to a SEA WATER HIGH NO3
LEVELS
aid actors on materials
entry have led to a break
much higher 'equitable
& reasonable share'
INTRUSION Nitrate levels are
above the WHO levels
down in water and
sewage infrastructure,
from within Israel. causing contamination
SEWAGE
for safe consumption. of water supply. COASTAL AQUIFER
INFILTRATION
POLLUTION SOLID WASTE
SOURCES &
OVERABS- DISPOSAL NO3
TRACTION
RELEVANCE
Without outside
supplies the Strip is
condemned to HIGH RISK
steadily overpump its 26% of disease in Gaza
groundwater. is water-related.
Dropping water
levels invite seawater
intrusions from the
coast and accelerate
natural brackish
groundwater inflows ISRAELI WAR
from the Negev. ON GAZA
2008-2009 caused major
damage and collapse of
+ IMPACT
SEA AGRICULTURAL BY-PRODUCTS sewage treatment,
WATER SOLID WASTE exacerbating effects
SEWAGE of the siege.
SOUTHEAST BRACKISH
COASTAL AQUIFER GROUNDWATER
SOURCES
B'tselem, 2000, Thirsty for a Solution: The Water Shortage in the Occupied Territories and its Solution in the Final
Status Agreement, p 39.
C. Messerschmid, Birzeit University, 2011, Water in Gaza: Problems and Prospects, p 3-6, 20-21.
Blue Planet and LifeSource, 2012, The Human Right to Water in Palestine, In Our Right to Water, pp 4-5.
OCHA, August 2009, Locked In: The Humanitarian Impact of Two Years of Blockade of the Gaza Strip, pp 4, 22, 23.
Save the Children and Medical Aid for Palestine, 2012, Gaza’s Children: Falling Behind The effect of the blockade on
child health in Gaza, pp 5, 16, 17.
Thirsting for Justice, 2003, Right to Water in oPT, pp 19, 29.
UNICEF, March 2011, Protecting Children from Unsafe Water in Gaza, pp 7, 9, 10, 16.
World Bank, 2009, Assessment of Restrictions on Palestinian Water Sector Development - West Bank and Gaza - REVISION 01
pp 27, 29, 30 (Original source: Fieldwork interview, WHO, Gaza city, November 24). 29 AUG 2012
WWW.VISUALIZINGPALESTINE.ORG. AUGUST 2012. @visualizingpal
SHARE AND DISTRIBUTE FREELY. CREATIVE COMMONS BY-NC-ND 3.0 LICENSE. fb.com/visualizingpalestine
SPREAD

6. SOURCES
B'tselem, 2000, Thirsty for a Solution: The Water Shortage in the Occupied Territories and its Solution in the Final
Status Agreement, p 39.
C. Messerschmid, Birzeit University, 2011, Water in Gaza: Problems and Prospects, p 3-6, 20-21.
Blue Planet and LifeSource, 2012, The Human Right to Water in Palestine, In Our Right to Water, pp 4-5.
OCHA, August 2009, Locked In: The Humanitarian Impact of Two Years of Blockade of the Gaza Strip, pp 4, 22, 23.
Save the Children and Medical Aid for Palestine, 2012, Gaza’s Children: Falling Behind The effect of the blockade on
child health in Gaza, pp 5, 16, 17.
Thirsting for Justice, 2003, Right to Water in oPT, pp 19, 29.
UNICEF, March 2011, Protecting Children from Unsafe Water in Gaza, pp 7, 9, 10, 16.
World Bank, 2009, Assessment of Restrictions on Palestinian Water Sector Development - West Bank and Gaza -
pp 27, 29, 30 (Original source: Fieldwork interview, WHO, Gaza city, November 24).
REVISION 01
29 AUG 2012
+ IMPACT
WWW.VISUALIZINGPALESTINE.ORG. AUGUST 2012. @visualizingpal
SHARE AND DISTRIBUTE FREELY. CREATIVE COMMONS BY-NC-ND 3.0 LICENSE. fb.com/visualizingpalestine
VP Process: Reception
RECEPTION SPREAD
MEDIA SOCIAL ORGANIZATIONS UNIVERSITIES GOVERNMENTS
NETWORKS ADD LOGOS
DRAFT DOC
DO NOT DISTRIBUTE

7. The Design Challenge
?

8. How can we visualize the viral impact of
Creative Commons content?
cc ?!

9. We want to design a tool to visualize the re-publication
and social sharing of creative commons content
MEDIA SOCIAL
NETWORKS
w-york-times-and-israel/6897
@visualizingpal
CENSE.
Creative Commons
fb.com/visualizingpalestine
BY-NC-ND

10. At a single point in time, it is already easy to view data for
social shares on the site of publication
cc

11. But we also want to gather and visualize data when it’s
re-published
cc

12. And, to add to the challenge, we’d also like to be able to
visualize this over time

13. This kind of data can be gathered manually, with tools
including Google’s search-by-image...

14. You can gain partial snapshots of social interactions over
time with tools like Facebook Insights...

15. And sites like YouTube have tools to visualize how and
when your content was ‘discovered’ by viewers...

16. But what we’d like to create is a single tool that can...
1 Find where Creative Commons content
is being re-published on digital media/
content platforms
2 Measure social media interactions
(shares/likes/tweets/pins) from these
locations
3 Log and visualize this data over time