Ringkasan Materi Dampak App Economy terhadap Jobs Creation dan Creativity ------ - In 2012, the global app economy accounted for 18% of the combined app services & handset market - By 2016 the contribution of app economy will rise to 33% - Equivalent to half of the handset market ~ source: VisionMobile

1. MASYARAKAT
TELEMATIKA
INDONESIA
Indonesian
ICT’s
Society
Ringkasan Materi

2. • a gradual restructuring of the mobile value chain
• a steady shift in value from the traditional pillars of the
mobile economy, telco services and mobile handsets into
app ecosystems
App Economy has brought
• the emerging component of the value chain
• represents the fastest growing area in the mobile value
chain today
• will continue to do so in the foreseeable future.
“Mobile App Economy” is..

3. In 2012, the global app
economy accounted for
18% of the combined
app services & handset
market
n By 2016 the contribution
of app economy will rise
to 33%
n Equivalent to half of the
handset market ~
source: VisionMobile

4. • $143 billion: Estimated total market size for mobile apps by 2016
Market Size and Forecasts
• 25: Percentage of enterprise IT budgets invested in mobile app
development by 2017
• 400: Percentage growth in number of enterprise software applications that
will be mobile-optimized by 2016
Enterprise Growth and Impact
• Growing percentage of the jobs creations for the iOS and Android
developers
Hiring and Career Trends

5. 2012
• Was worth US
$53 Billions in
2012
2016
• Will be US$
143 Billions in
2016

6. GO-JEK
Apps to find bike to ride
UBER
Apps to find car to ride
GRAB-TAXI
Apps to find Taxi nearby
WHATSAPP
Apps to chat in real time with
anyone, anywhere

7. Indonesia’s revenue growth was
1.8x increase
Index of Downloads doubled in
Indonesia (1.7x)

8. Innovation creates Jobs
• The resulting explosion of creation and entrepreneurship has produced a wide
variety of new products, revenues, businesses and jobs
• the need to create, market, and maintain apps has become an entirely new source of
jobs
Cooperation matters
• could not accomplish without contributions of a wide variety of other players
• innovation and job growth requires the cooperative contributions of a team, even if all
the players don't have the identical interests
Light-touch regulation is important
• Government agencies should restrict themselves to 'light-touch' regulation of the App
Economy unless there's real problems in the market

9. MASYARAKAT
TELEMATIKA
INDONESIA
Indonesian
ICT’s
Society