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when context matters
contextual communications channels
1.1 About Context
WHAT HAPPENS WHEN SOMETHING IS OUT OF CONTEXT?
1.1 About Context
...YOU LOSE THE STORY
1.2 About Context
...BECAUSE THE CONTEXT TELLS THE STORY
Your message is pulled out of context with
existing communication channels
2
2.1 Email
Email: your message disappears
2.2 Web
Website: one size fits all.
2.3 Social Media
Social Media: noise and distractions
Chat2.4
Chat: mixed conversations
what we realized
3
Focus3.1
Eliminate all distractions
Deliver focus
Contextual Information Channels
4
4.1 Context Channels
1. Imagine a digital space for each specific
context tailored to the role we play within
that context.
1. The context and the role we play within that
context determine what information we need
to get or give at any given time.
1. Such a space helps communication,
learning, engagement and collaboration.
4.2 Context Channels
Personalized content
Information for a specific personal purpose.
Ease of use
Progressive and responsive. No APP needed.
To the point
Communicate from within the context. No need to explain anything.
Collaborative
Multiple contributors to one context channel.
Contextualized Data
Collect data from participants and users.
Examples
5
5.1 Examples of Context Channels
Mentor Channel
Helps practitioners monitor mentors/mentee activity and while gathering data for evaluations.
techformentoring.messagenes.com
5.2 Examples of Context Channels
Welcome Guide
Informs guests while helping hosts serve them better and save time.
www.basecamp.vip
5.3 Examples of Context Channels
Traveller´s Channel
Helps travellers enjoy their tour and TOs improve their service.
travel.messagenes.com
Incoming operators and travel agencies can contribute content.
Let's see how context channels can work for you.
Contact us for a free demo channel:
info@messagenes.com
6
www.messagenes.com
Info@messagenes.com

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