ASIS - Training #7 - Innovation and societal challenges - Part 2

Why and how to transform innovation policies to face
transition challenges?
Part 2
Innovation and
societal challenges

1. Innovation and
societal challenges:
towards a common path
2
Innovation and societal challenges

Build alliances between stakeholders :
what for ?
● Deal with complexity: societal challenges are at the same time people-
oriented, local, territorial, global
● Face multidimensional challenges with multidisciplinary skills
● Create adapted and relevant solutions with the direct involvement of targeted
people
● Share knowledge
● Mutualise resources, join forces, reduce costs
● Develop a systemic approach of the project
● Act rapidly: make test, trial-error, learn, iterate, prototype
● Participate in a global change: start small and scale-up in order to maximize
the social/positive/environmental impact.
3

Discover Social Innovation Ecosystems
People
Public, State
Organizations
Associations
NGOs
Foundations
Social
Enter-
-prises
Experts
Finance
Companies
Platforms
Incubators
4
Click on each actor to discover its specific
role in Social Innovation and see examples
of cooperations!
Make sure you are using the
Slideshow mode to activate
hyperlinks

Social Enterprises
entrepreneurs,
cooperatives, social and
solidarity-based economy
enterprises
WHO
● Model of shared governance
● Bring ideas, creativity
● People-oriented, needs-oriented
● Willing to create systemic
changes and sustainable
improvements
● Committed to sustain and
maximize positive impact
Missions in Social innovation
Social
Enter- -
prises
ImpactHub : Hub to gather social and citizen entrepreneurship with
infrastructures (Worldwide)
EU Mapping : Mapping study of social enterprises and their ecosystems,
EMES, International Research Network. (Europe)
+ ecosystem
back
to
the
map
5
Examples

People
People
Community
Ecosytem-centric
WHO
● User as innovator
● Citizen as innovator
● Customer as innovator
● Beneficiaries
● Investor
Role in Social innovation
People
6
back
to
the
map
WiSEED : Crowdfunding platform to invest in social/environmental projects
(Start-ups, cooperatives, SMEs…) (France)
Start-up de territoire groups of citizens and local actors invent
and implement operational solutions to territorial needs (France)
Examples

Example
Associations, NGOs, Foundations
Non-profit organisations :
associations, foundations
Non-governmental
organisations
WHO
● Non-profit oriented: based on
motivation
● Knowledge on a specific study
area
● Links to community, a territory
people with specificities
● Ability to federate
● Skill-based sponsorship
● Financing
Non
profit
sector
Ashoka : Non-profit organization based on charity, dedicated to form a
community of changemakers (Worldwide)
7
back
to
the
map

Public organizations
Public organizations
state organizations
business support
organizations
WHO
● Public and common services
oriented
● Knowledge of a territory
● Link to citizen needs
● Ability to federate
● Ability to direct public policies
● Facilitate actions using network
● Support activities development
Public,
State
Organiza-
tions
Example
La27eme Region : A lab to transform public policies, test new
innovation methods for designing public policy involving all
public stakeholders (France)
8
back
to
the
map

Companies
small and medium
enterprises
big companies
WHO
● Push factor for the market and the
society : “nudge” effect
● Scaled for productivity, mass-
effect
● Share facilities
● Skill-based sponsorship
● Knowledge of specific markets
and users
Companies
Example
Social Joint Venture (SJV) in favor of social integration (France) LIVA
9
back
to the
map

Experts
R&D, academics,
universities
laboratories
advisory offices
WHO
● Knowledge in specific area: R&D,
technological, social and science
● Consulting: project, change,
innovation management,
development
● Impact evaluation or measurement
Experts
REC innovation : Network of entrepreneurs and experts in social
innovation linked to the territories (France)
10
back
to
the
map
Example

Finance
Foundations, banks,
investment funds,
States, Public
finance, Europe
funds, calls for
proposal, incubator
WHO
● Lever effect
● Take part of the risks
● Finance specific steps (beginning,
R&D, scale-up…)
● Long term partnership
● Crowdfunding
Finance
Examples
FA-SE : Network of invest funds for impact entreprises (Europe)
LITA : Impact Invest funds for impact entreprises (Europe)
11
back
to
the
map

Incubators
Business incubator,
activities catalysors,
WHO
● Support entrepreneurs in their
activities: feasibility, development…
● Accelerate business development
● Finance activities
Incubators
Example
INCO : Accelerating and financing for incubators and social start-ups
(Worldwide)
12
back
to
the
map

Platforms
Territory platforms,
living-lab, open
social innovation lab,
think-tank
WHO ● Sharing knowledge
● Think of new solutions
● Connections between entities
● Create new methodologies
● Facilitate network
● Third place that favors meetings
and creating new projects
● Hybrid business models
● Shared governance model
Platforms
13
back
to
the
map
Example
Convergences : International platform/ think tank, for mobilisation, advocacy and promotion
of Sustainable Development Goals (Zero Carbon, Zero exclusion, Zero poverty) on territories.
Gathering over 500 organizations.

From the ecosystem to alliances
Now you know the different types of actors you may look for in your ecosystem to start building
new forms of alliances.
Some stakeholders already are active partners, you can create opportunities for them too while
opening up to new stakeholders and type of actors. The interconnectivity of your different
networks will be a powerful tool.
Learn from others, be inspired, apply mechanisms from other areas and communities and build
on your experience of innovation processes and risk management * !
* To go further on this topic, refer to
ASIS training 4 on risk management in SI
14

An example of an innovant
social business
Andyamo is an example of a social
business tightly working with its
ecosystem : public authorities,
companies and a community of
beneficiaries.
This French start-up launched in the
Alps region is part of the
international movement Tech for
Good.
15
Click here to watch the video !

1. Innovation and
societal challenges:
towards a common path
16
Innovation and societal challenges

Reinvent Innovation policies
How should policy makers and other societal stakeholders behave in the context of societal
challenges ? Which role and position should they get ?
The challenges faced by modern economies urgently call for new forms of collective action
between public, private stakeholders in order to :
- better support social impact projects and the development of social enterprises
- better integrate social challenges into research and innovation policies
This new approach of innovation public policies is emerging, building traditional innovation
impact, experience, networks and opening up to other tools and methods coming from
other actors and fields of actions.
17

How to get started ?
Learn
Cooperation: take part in a Social Innovation project
Share Cooperate
18

Inform
Understand societal challenges
Open up to existing projects and trends, watch needs
expressed by society, motivation of civil servants
Train
Train civil servants to innovative ways of working
Acquire knowledge on socially-driven innovation
Get tools allowing to follow innovative projects
Get inspired
Be inspired by other public or private projects, initiatives
extract good practices from model cases
What for ?
Sensitize citizens and actors to
social issues
Communicate on positive impact
projects and demonstrate social
utility
Acculturate to agile processes
Be ready to help/ support the
management of complex
projects
Test mechanisms from others
areas or communities
Learn
19

Share
Connect
Identify stakeholders, select stakeholders to work with
Favor links between people from different areas :
facilitate, inter-connect, network, third places...
Mutualise
Favor the circularity and mutualisation of resources,
methodologies, technologies, knowledge, skills
Match similar needs / skills
What for ?
Expose the social utility of
projects – inform
Inspire people to engage
Facilitate the addressing of
multidisciplinary issues
Favor cooperation between
actors
Create links in the ecosystem
for social innovation
Communicate
Inform on societal challenges
Highlight successful social projects ⇒ nudge effect *
Promote some of them among differents actors
* See “Nudge” effect in Resources slide
20

Cooperate
Co-drive
Try, apply and adapt tools you have discovered
Collectively drive the project
Work together
Involve all relevant stakeholders (process of selection ?
governance ?)
Build partnerships : mid or long-term relationship
based on shared risk and reward
Governance plays a crucial role
in social projects
Cooperation and collective
intelligence generate value
creation and can be a source
of innovation
Social innovation is made for
and by the people concerned
What for ?
Federate
Involve actively elected representatives and civil
servants - Federate on a shared vision, shared issues
Build a common project with stakeholders
21

Moving a step forward
Experiment
iterate before
up-scale
Be a changemaker: re-invent innovation policies
Open to all social
innovation specificities
Use new indicators
based on the social
impact desired
22
To go further on that topic, refer to
ASIS recommendations for public actors.

Experiment
iterate before up-scale
● Adapt the way of working : collaborative-based mode
● Identify and involve stakeholders : inclusion of beneficiaries and people
● Share vision, values ⇒ share the decision making and management (which
governance?)
Adapt
Innovate
● Take advantages from innovation processes (plan - do - act rapidly , fail
early, learn fast)
● Apply mechanisms and systems from other areas
● Involve stakeholders from creativity to implementation of an idea
⇒ create new with your ecosystem
Begin with prototyping : test, experiment, trial-error tolerance, iterate
up-scale after having demonstrated sustainability
Prototype
23

Re-define the values of a social project : what for? for who ?
Value description : which criteria ?
Who are the people involved and to be involved ?
How to demonstrate
the sustainability ?
Define new indicators
To demonstrate utility : define new indicators based on the impact
desired
Help to develop tools for measuring impact
Use common mechanisms and indicators with others stakeholders in
order to compare projects and harmonize policies
Harmonize
Use new indicators based on
the social impact desired
To go further on that topic, refer to ASIS guidelines n°1
on indicators and social impact evaluation
24

Open to all social
innovation specificities
Promote
- The cooperation between actors (communicate, create events,...)
- The mutualisation of places, resources, methodologies, technologies from your
ecosystem that can be source of innovation
Support
Adapt the way of supporting with mechanisms adapted to socially-driven innovation
- management project with different actors : governance
- detection of project with societal value : with a common grid of characterization
- follow-up with indicators based on impact
Facilitate
Facilitate the implementation of the projects at differents steps :
- prototyping test that need public territories, areas
- connect people with your network (ecosystem) for feasibility, development
- help the up-scaling in taking active participation
25

Conclusion of the training
Innovation is one of the solutions to meet the extremely demanding social and
environmental challenges our alpine space region is facing.
This is already happening in projects with new forms of partnerships and alliances, new
ways of collaborating.
Actors from innovation field, social entrepreneurs and public actors all have the keys to
become change makers and they need one another to make a sustainable difference.
26

Resources
Centre of resources :
● European resource OECD: Centre for Entrepreneurship, SMEs, Regions and Cities
● Portail AVISE (French and English) : Publications
● Forum on Social Innovation (OECD): Proceedings
Tools:
● Tools to improve your social and inclusive entrepreneurship Policy The Better entrepreneurship Policy
Tool (OECD and European commission)
Example of experimentations:
● Nudge effect (Europe): TEN
● Methodologic Pack to create a Social Joint Venture: JVS (french)
● Public innovation (France): la 27eme région
● Interreg project: OSIRIS
Example of ecosystem (France):
Map of an exhaustive map of a social innovation ecosystem Techforgood
27

28
Thank you for joining us on this training.
Now take the quiz and test your knowledge !
See you soon on the ASIS platform https://socialinnovationstrategy.eu/
Authors : Camille Marie – Héloïse Boyer

ASIS - Training #7 - Innovation and societal challenges - Part 2

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ASIS - Training #7 - Innovation and societal challenges - Part 2