Presented at Confluence Conference. Using your site to measure the impact of social media and measurement strategies. 4 tips and a bonus advanced method for using split testing.

1. Measure Social
S t e v e H a m m e r
P r e s i d e n t , R a n k H a m m e r
@armondhammer

2. @armondhammer
Is This ROI?

3. @armondhammer
How many new
tattoos?

4. @armondhammer
Might not be
perfect

5. @armondhammer
FAMILY
What it’s all about
FOOD AND WINE
Eating as an art form?
HOCKEY
Go Stars
RANKHAMMER
Dallas Based Internet
Marketing Agency

6. @armondhammer
Four Tips for survival

7. @armondhammer
1: Start with a Goal

8. @armondhammer
Not a great goal

9. @armondhammer
Doesn’t Correlate
10,000,000 Fans
2500 cars
2,000,000 Fans
6,000,000 cars

10. @armondhammer
Twitter 12 Followers
1 Hater

11. @armondhammer
Relate to core business
Commerce Sales Service
Luxury Brand
Desire
Cultural
Mentions
Content Repeat
Visitation
Sharing
Community New
Members
Discussion
Depth

12. @armondhammer
Conversion Path – Non Linear
Read
a Post
Share Search
Second
Post
Follow
Read
offsite
post
Active
Shop
Buy

13. @armondhammer
2: Central Data Source

14. @armondhammer
Isolated Metrics

15. @armondhammer
Not a measurement motto
Your site is where magic happens

16. @armondhammer

17. @armondhammer
Tag items you control
https://ga-dev-tools.appspot.com/campaign-url-builder/

18. @armondhammer
Push Data Via Server Side

19. @armondhammer
Even “in page” actions can be tracked
UA version

20. @armondhammer
Content Consumption
http://cutroni.com/blog/2014/02/12/advanced-content-tracking-with-universal-analytics/

21. @armondhammer
3: Segment for Value

22. @armondhammer
Segments don’t have to be advanced

23. @armondhammer
Instant comparison

24. @armondhammer
Good, Bad and Ugly

25. @armondhammer
Cohort Repeats

26. @armondhammer
4: Recognize Assists

27. @armondhammer
Last Click

28. @armondhammer
Assisted Conversions

29. @armondhammer
Attribution Modeling

30. @armondhammer
Dynamic Number Call Tracking

31. @armondhammer
Bonus: Advanced Methods

32. @armondhammer
Split Testing - Correlation

33. @armondhammer
Subaru - Case

34. @armondhammer
Subaru - Case

35. @armondhammer
Subaru - Case

36. Thanks
Contact us with any Questions
@armondhammer
@rankhammer
www.rankhammer.com
9/23/2016 @armondhammer, President RankHammer