The annual report summarizes the activities of ARM for the 2014-2015 fiscal year. It discusses ARM's efforts to empower rural communities through initiatives focused on education, healthcare, livelihoods, and women's empowerment. Key programs discussed include the Adarsh Vidya Mandir school, child rights assemblies, and the Childline project. The report provides statistics on the reach and impact of ARM's various community development programs.

1. 1
Empowering Rural Poor
Annual Report
2014-2015

2. 2
A Message from the desk of Coordinating Member
As the financial year 2014-15 is already over I on behalf of the Organization, have the pleasure to
place before you all this Annual Report of ARM for the current financial year. Hope, you would have
an enjoyable reading. In this context, I cannot but extend our heart-felt felicitations and profound
gratitude to you all but for whose help and cooperation our multifarious development programmes
could not have been successful.
According to Nobel laureate Prof. AmartyaSen, “Primary education and community health are the
main source of all round development of developing countries.” Since inception ARM has been
providing opportunities to children of vulnerable communities in Balasore district to fulfill their full
potential and mainstreaming.
ARM has been striving for empowering neglected and oppressed women community in a right place
in the society and justice to them for their socio economic self reliance. In fact ARM firmly believes
that poor rural women’s empowerment will bring a social change towards prosperity and
development of the nation and country.
Poor in Balasore district have little access to livelihood development. In course of its involvement
ARM understands that only sustainable livelihood on agriculture and allied sectors can improve the
livelihood conditions of the poorest of the poor in rural Balasore district. ARM has been involved in
experimental and innovative models in agricultural sectors for enhancing sustainable livelihood
opportunities for the poor.
ARM has been receiving support from its development partners in national and international levels.
In this connection ARM recognizes the great and noble contributions of Action Children Aid,
Denmark in the field of child education, health care and empowerment,economic rehabilitation,
NABARD, Balasore for introducing sustainable agriculture development through innovative
technique in agriculture sector, Give India, Mumbai for mobilizing support for the poor students,
older persons, destitute widows, poor fishermen and farmers of flood victims.GlobeMed,USA for
community Health,NHM for PHC management,CIF for child care & protection. ARM is grateful to all
partners, actors, stakeholders who are supporting its development activities.
Before concluding let us swear solemnly to make our efforts more tenacious to show a ray oBefore concluding let us swear solemnly to make our efforts more tenacious to show a ray oBefore concluding let us swear solemnly to make our efforts more tenacious to show a ray oBefore concluding let us swear solemnly to make our efforts more tenacious to show a ray offff
hope to the distressed and downhope to the distressed and downhope to the distressed and downhope to the distressed and downtrodden segment of the society.trodden segment of the society.trodden segment of the society.trodden segment of the society.
Yours in service,Yours in service,Yours in service,Yours in service,
Rajendra Kumar Rana
Coordinating Member

3. 3
Man can make a nation great, Not the glittering gold,Man can make a nation great, Not the glittering gold,Man can make a nation great, Not the glittering gold,Man can make a nation great, Not the glittering gold,
ManManManMan whose hearts are pure and true, And both strong and bold”whose hearts are pure and true, And both strong and bold”whose hearts are pure and true, And both strong and bold”whose hearts are pure and true, And both strong and bold”
VISION:To find out an alternative strategy of rural social intervention and facilitate the NGO
movement in the state of Orissa.
MISSION: Establishment of an equitable social order through motivation facilitation and self-
activity among backward rural communities with emphasis on women and children in the
sphere of health, education, human rights, economy and rural leadership.
Mandates
To facilitate empowerment, solidarity and leadership capacities of backward rural women
and the under privileged social sections.
To sensitize, act and promote basic education, rural health, eco environment and quality of
living in the problem villages.
To restore and strengthen the advocacy of human and child rights activities of vulnerable
social categories concentrating on women and girls rights for preventing social
discrimination and oppression.
To garner economic empowerment and rural self-employment of socially handicapped
sections through credit and savings, eco-friendly sustainable agriculture, micro
enterprises and establishment of a value chain based marketing network.
To conduct information networking, need based research, documentation and create a data
base on all aspects of a prospective rural socio economy.
CORE VALUES OF ARM
People centered development vision
Social justice, sustainability and inclusiveness as the principles of authentic
development.
Views development as a people’s movement.
Enable people to develop themselves
Ascendance in nurturing, enabling and conserving dimensions of female
consciousness
Mass sharing of benefits of development
Mass contribution to development
Sensitivity & responsiveness to the aspirations of common people
Creating and sustaining an atmosphere of growth and social change
Honesty and integrity in thought & action
Result oriented approach.
Accreditation
The Credibility Alliance has accredited ARM as member under desirable norm. It is a great
achievement of ARM. Desirable Norms are the next level of Norms for good governance and
public disclosure. These ‘desirable norms’ will enhance the transparency and accountability of
ARM
ARM AT A GLANCE

4. 4
ADARSHA VIDYA MANDIR (MODEL SCHOOL):
Model Education against Primary School Wastage and Stagnation:
The children smile than the world will smile it can be possible through the development of
Education. Development of education is the development of the Nation and today’s children
are the citizen of the future. With the financial support from Action Children Aid, Denmark and
recognized by the Government of odisha since 1997 ARM Baliapal is searching the hidden
talents among the poor neglected children through joyful learning and improving the
knowledge and its application in future by the children at AdarshVidyaMandirBaliapal. For the
joy fullness of the students a beautiful garden with different kinds of plants and flowers has
been constructed at the school premises with the support from ACA, Denmark. We are also
very much thankful to Japan Consulate, Kolkata for sponsoring the construction of school
building measuring 7000 sq.ft. including facilities like kitchen, dining hall, toilets etc. and 15 No
of rooms for the children.
By allowing children in their area of interest the AVM Model School strives to make the children
self reliant in all respects in future. Children and their parents at Baliapal block are grateful to
Action Children Aid, Denmark for its support for the noble causes. Regularly children were
provided Extracurricular activities like practice of Dancing on Odishi and modern, singing
practice on Patriotic, Sambalpuri folk song, light song, classical song, Art practice on Painting,
sketch, colouring, Physical education and Yoga for the good health of children, Exposure visit
for enhancement of knowledge of the children, different competition like debate and sports
conducted in the school premises to make the child face the different competition in future life.
Class Roll Strength Total
Boys Girls
SC OBC SC OBC
Pre School 14 7 22 4 47
Class -I 8 6 6 12 32
Class-II 9 11 10 7 37
Class-III 5 0 6 8 19
Class-IV 4 5 1 3 13
Class-V 5 6 3 6 20
Total 45 35 48 40 168

5. 5
Different competition/events has been organised during the National Days to memorise the
children about the importance of the day and to bring out the inherent qualities of the children
during the year.
Sl.N
o
National
Day
Event Winner -1 Winner-2 Winner-3
1 Indepen
dence
Day
Debate Braja Kishore Das Rama
krushnaBehera
AnandGopalBhuyan
Song LaxmidharManik RasmitaBehera JayashreeSahu
Dance Smrutilipi Nandi BarshaGiri SubhasmitaBehera
2 Guru
Divas
General
Knowledge
Smrutilipinandi Rama
KrushnaBehera
HrudayaRanjanBehera
Mathematics AnandGopalBhuyan Braja Kishore Das SubhasmitaBehera
Drawing LaxmidharManik Deptirekha Jena GunakaraAndia
3 Gandhi
jayanti
Best
Attendance
Rama
krushnabehara
SubhasmitaBehera SubhasreeBhuyan
Best
Cleanliness
SubhasmitaBehera Laxmidharmanik Maheswari Jena
Best
Punctuality
RamakrushanaBehera SubhasmitaBehera Rohit Pradhan
Best
Leadership
GunakarAndia Smrutilipi Nandi AnandaGopalBhuyan
4 Children’
s Day
100 mtr
Race
RamakrushnaBehera HrudayaranjanBehera JaganPatra
Puchhi KabitaRana AmbikaAndia Ashalata
Skipping Babita Jena JayashreeSahu Smrutisikha Jena
Music Chair Puspalata Jena BarsharaniGiri Renukamajhee
Dance SubhasmitaBehera Sucharita Nandi BarsharaniGiri
5 Republic
Day
100 mtrs
Race
Abhisekhbehera Sidhanta Dalai Dipu Pradhan

6. 6
Long Jump BinodBehera Dipu Pradhan Jitu Dalai
High Jump BinodBehera GunakarAndia Rohit Pradhan
Puchi Susmitabehera KabitaRana Karishmabehera
skipping
Ambikaandia Rashmirekhabehera Babita Jena
Music Chair JayashreeSahu BarsharaniGiri Diptirekha Jena
Debate Smrutilipi Nandi Sasmitamajhi Braja Kishore Das
Essay
writting
AnandGopalbhuyan HrudayranjanBehera SubhasmitaBehera
Drawing Ratan Jena RasmitaBehera LaxmidharManik
100 mtr
race (Girls)
SasmitaBehera Puspalatajena RenukaMajhi
• Apart from these extracurricular activities the students have been exposed to the Digha
sea Beach, Science Park, museum, Botanical Garden for the enhancement of the
knowledge and outlook of the student.
• Like every year this year also Ganesh Puja and saraswati puja has been celebrated in a
grand way by the children.
• The children have been provided daily nutritious food in the mid day Meal in a well
furnished Dining hall.
• Celebrated the women’s Day with the active participation of the mothers of the children
of the school.

7. 7

8. 8

9. 9
CHILD RIGHTS ASSEMBLIES FOR EMPOWERMENT OF
BACKWARD CHILDREN AT BALIAPAL BLOCK
With the support from Action Children Aid, Denmark ARM is undertaking the
project of “CHILD RIGHTS ASSEMBLIES FOR EMPOWERMENT OF BACKWARD
CHILDREN AT BALIAPAL BLOCK”
For the Promotion and protection of child rights in 20 nos of schools in 20 villages at Baliapalblock has been
selected. Through the children’s active involvement and sensitization of all stakeholders ARM is trying to make
aware about the child rights. The target group for the project is Non-school going, dropouts, working children and
school going children under the threat of discontinuation of education are the main target groups in the age Group
of 10 – 17 years.
Immediate objective of the project is:
Empower pupils from 20 schools in human rights/children rights;
Create awareness among the children, local community including local decision makers and
authorities,
Support working and dropout children to be enrolled in schools.
Support children victims of violence linking with ChildLine of ARM.
Achievements of the Child Rights activities during the year:
• 2000 no of IEC materials like leaflets, pamphlets, Posters have been prepared and used for
awareness motivational camps to the children, Parents, Teachers and other stakeholders on
child Right issues.
• 26 Teachers have been oriented and trained to facilitate the children’s rights assemblies and
guide the students of the assemblies.
• To sensitize the community people 8 No of Street corner meetings at public places and staging
cultural activities like dramas conducted on child right issues for the better understanding of
3759 no of illiterate people in remote villages.
• In each of the target 20 villages under the leadership of students of 20 schools 20 no of child
rights assembly has been formed. This assembly members are sitting together once in months to
assess the present situation and problems of local children, in school, progress achievement,
conflict resolutions etc. The children parliament is working as the pressure group to ensure their
rights.
• 4 no of teachers-parents/mothers meetings have been organized for assessing the problems,
educational progress of students etc.
• One annual Children’s parliament organizing with the active participation of 20 child rights
assemblies to bring all children leaders into one platform to share their views on child rights and
the issues undertaken by them and the issues on child right to be solved with the block level
assembly.
• 35 no of Bi monthly meetings conducted where the children’s rights issues are adopted by the
Children’s Parliament and resolved and the resolution has been circulated to the local Govt.

10. 10
administration, mass media, and institutions for lobbying drawing attention of all section of
people and government.
• Lobbying with local Govt. authorities on child rights issues and interacting with local panchayats,
Govt. education and health personnel for promotion of facilities for children.
• The Children’s Rights Assemblies are organized once and demonstrated to local govt.
administration for protecting child rights and to take action against violence against child rights
and abuse of children and proper rehabilitation of child labours.
• 4000 no of child rights magazine named “NUA KALAMA” (New Pen) published in two quarters
and circulated among 20 Child Rights Assemblies. The aim of the publishing the magazine is to
bring creative writings, poems, drawings of the children and teachers on the child right issues
and educative stories for children.
• 17 no of Motivational Camp organized for the parents and mother, 828 no of parents became
aware about the child Right:
Rights of Children
1. Right to Survival
• All children have a right to live, to have a name and nationality, and to be with their
families as far as possible. If a child is to be adopted, the most important thing that adults
must think of is what is best for the child.
• All children have the right to good quality health care, special care if they have disabilities,
and to clean water, nutritious food, and a clean environment, so that they will stay
healthy. The government should help families to provide all this.
2. Right to Development:
• All children have the right to a good education that is free at least up to the
elementary level.
• Schools should be places where children are respected and treated with dignity.
Children should be able to develop their personality and talents.
• All children have the right to learn and use the language and customs of their family.
• All children have the right to relax and play.
• The government must protect children from work that is dangerous or prevents their
development.
3. Right to Protection:
• All children should be protected from violence and neglect.
• Children must be protected from sexual abuse and dangerous drugs.
• The government must make sure that children are not abducted and sold.
• Children who may have broken a law should not be treated cruelly but helped by
adults.
• Children in war zones, and those who have been neglected or abused should be given
special care.
4. Right to Participation:
• All children have the right to say what they think when adults are making decisions
about them. Adults must listen and think about what children are saying.
• Children have the right to get information from books, TV, radio and newspapers.
• Children have the right to think and believe what they want, practice their religion, and
parents and other adults should guide them.
• Children have a right to meet together, and to join groups and organizations, as long as
these do not harm them or others.

11. 11

12. 12
Childline Project
CHILDLINE is a 24x7 National toll free emergency telephone outreach service no
1098 for children in need of care and protection. Child India Foundation has been
providing support for the project child line under Ministry of Women and Child
development Govt. of India and linking to various services with the help of all allied
departments of Government, NGOs and corporate sectors.ARM as a partner of CIF
managing the CHILDLINE Balasore Sub centreBaliapal and covering four Blocks
namely Baliapal, Basta, Jaleswar and Bhogarai with the functions:
• Respond to the calls
• Coordinating the rescue
• Ensure proper documentation of all children rescued to facilitate their
rehabilitation and restoration
• Produce the child before Child Welfare Committee.
• Provide data related to children rescued and rehabilitated for compilation of
national comprehensive data base on child protection.
• Supporting national child tracking system.
• Generate awareness on child helpline Number.
• Research, Documentation, Awareness and advocacy on issues related to
CHILDLINE.
Case Intervenedand Support service by Child Line During the year :
Sl.
No
Case Intervened No of
cases
Sl.
No
Support service No
1 Medical 63 12 FIR 35
2 Shelter 04 13 Station Diary Entry 34
3 Protection from Abuse 110 14 Charge Sheet 25
4 Emotional Support and
guidance
24 15 Child Rescued 93
5 Child Lost 24 16 CWC produce 35
6 Parent asking Help 11 17 Education Support 11
7 Conflict with law 03 18 Food and Nutrition 306
8 Death Related 18 19 Financial Arrangement for 03

13. 13
needy child
9 sponsorship 14 20 Vehicle support 306
10 Restoration 35 21 School enrolment 05
11 Unclasified 03
Call Status:
Sl.
No
Telephone call status No of
cases
Sl.
No
Telephone call status No of
cases
1 Phone Testing 518 2 About Child Line 29
3 Administrative call 802 4 Follow up 55
5 Blank Call 14 6 Wrong call 24
7 Referral to service 12 8 Silent call 63
9 Personnel call 121 10 One side call 23
Awareness Programmes:
Sl.
No
Activities No of
progra
mme
No of
Participa
nt
Sl.
No
Activities No of
progra
mme
No of
Partic
ipant
1 Village
awareness
16 1810 2 Children Open
House
discussion
10 525
3 Panchayat Level
Awareness
Programme
15 1005 4 School level
Awareness
44 1145

14. 14
5 ICDS Stake
holder
Discussion
60 1453 6 SHG Outreach
Programme
98 1076
7 Health
Awareness
16 1191 8 Other
stakeholder
meeting
27 1024
9 Special events 18 1325 10 Youth
awareness
07 175
11 Village
Development
committee
meeting
20 612 12 Meeting with
CBOs
40 1240
13 Night Out Reach 07 Mela
During these programmes the stakeholders like Sarapanch, Anganwadi worker, PRI
member, School Teacher, Block Chairman, Police, doctors, BDO, CDPO,SHG, Farmers
Club, Village Leader, School children, Out of school children, Parents were sensitized
about child line, Child labour, and different acts on children and child line is getting very
good response from the stake holders.

15. 15

16. 16
Community Health
Management of PHC and Health Activities:
So far as the health status and situation of odisha concerned over many
years and irrespective of so many intervention and schemes by the
Government and Department of Health and NGO the mortality rate in Orissa
is high. The root cause of poor health is poverty, social deprivation, lower
levels of literacy, inefficient health systems and lack of infrastructure for
health care and disease control. socio cultural inequalities and barriers,
insufficient assertion anddemand for health care, inadequate geography
spread of service outlets and poor qualityhealth care reduce access to
effectiveness of public services. Women, children and tribalcum backward
communities of 12 villages covering 18,972 population of Paschimabadand
Baiganbadia Gram Panchayat of Jaleswar block suffer from poor health. ARM
hasbeen managing the Primary Health Centre at Paschimbad for last 7 years
under PPPmode with active support of local public, RogiKalyanSamiti as well
as financial support from NRHM, Govt. of Odisha. The goal of NRHM is thus
to improve the availability of and access to qualityHealth care by people
especially for those residing in rural area, the poor women andchildren being
the priority.
RECORD OF PATIENTS’ TREATMENTDuring the Year -2014-15
Disease Fever Malaria Diarrhea Scabies Measles ARI Blood
Dysentery
Common
Diseases
Total
Patients
Total No of
Patients
491 27 251 316 01 430 14 21469 22999
Break up of Patients:
Category of
Patients
Patients Total Patients
Male Female Children
Total No of
patients
7719 9799 5481 22999
Service Provided to the Patients:
Service
Provided
Institution
delivery in
the PHC
Referral
cases to
jaleswar
hospital
Indoor
Patients
Outdoor
Patients
RTI/
STD
Total
Ambulance
Service
ANC Family
Planning
Counseling
Counseling PNC
Total No of
patients
156 153 704 22325 105 100 237 234 579 150

17. 17
RECORD OF PATIENTS’ T PATHOLOGICAL TEST REPORTPATHOLOGICAL TEST REPORTPATHOLOGICAL TEST REPORTPATHOLOGICAL TEST REPORT
Category
of
Pathologic
al Test
Stools Urine
(General
)
Urine
(Pregnanc
y)
Blood
(MP)
Blood
(DC)
Blood
(Sugar)
Blood
(BTCT)
Blood
(CRT)
Blood
(HB)
Blood
(Grouping)
Total
Total No of
Patients
210 453 79 709 466 155 20 18 394 72 2576
Details of Focus Group Discussions organized:
Sl.
No
Village Date Venue Category of
Participants
Total
Participants
1 Devkumar 25.04.2014 MukhiSahi ANC, PNC mother 16
2 Baiganbadia 29.05.2014 UP School ANC, PNC mother 15
3 Namkana 18.07.2014 BeheraSahi ANC, PNC mother 22
4 Paschimbad 24.07.2014 SahuSahi ANC, PNC mother 24
5 Devkumar 28.07.2014 SataghariyaSa
hi
ANC, PNC mother 22
6 Rela 31.07.2014 NayakSahi ANC, PNC mother 20
7 Jharpipol 06.08.2014 MahadevMand
ir
ANC, PNC mother 20
8 Kantapal 18.08.2014 GiriSahi ANC,PNC mother 19
Grand Total 158

18. 18
DENGU, DIARRHOEA & MALARIAAwareness to school Children
The Diseases like Dengu, Diarrhoea and malaria is very rampant in the
operational area of Paschimbad PHC due to lack of awareness among the
people regarding the preventive measures above diseases. To make the
school children aware awareness programmes have been conducted and have
been educated on the causes of the diseases, preventive measures of the
diseases, symptoms of different diseases, Treatment to be taken, and how to
educate family members and neighbors. The programme has been conducted
in the following schools:
1. Nodal UPSchool,Rela
2. PrathamikaBidyalaya,Namkana
3. Gouridai Patna PrathamikaBidyalaya , Devkumar
4. PrathamikaBidyalaya,Devkumar
ORIENTATION TRAINING OF QUACK & RELIGIOUS HEALERSORIENTATION TRAINING OF QUACK & RELIGIOUS HEALERSORIENTATION TRAINING OF QUACK & RELIGIOUS HEALERSORIENTATION TRAINING OF QUACK & RELIGIOUS HEALERS
No doubt the science and technology has been developed to the peak but the fruit
is not reaching to the rural poor still now. There is the practice of the traditional
healers and quacks on health in the rural unreachable areas due to the lack of
health service providers. 60 no of quacks and religious healers those who were
practicing health in rural areas has been selected from the 12 villages of 2 no of GP
Paschimbad and Baiganbadia. Initiation has been taken by the paschimbad PHC to
change the mindset of the quacks and Religious healers to provide their health
service in the scientific way and their skill has been upgraded on the health
practice. Now they are practicing in the scientific way.
S.L
No
CAMP/MELA/IEC BCC ACTIVIES Village Date Total Participants
1 BLOOD DONASON CAMP PHC NEW PASCHIMBAD CAMPUS 18.03.2015 47

19. 19

20. 20
Welfare Activities:
ARM as the partner of the Give indiaMumbai,Globe Med USA, Connect India has done the
tremendous work in the operational area which is very good appreciation from the beneficiaries.
Helping the distressed is always an excellent idea. Over the year Esteemed Give India has come
forward and arranged donors around the country and abroad who have helping small funds to the
distressed older people, children, divorcees and destitute.
With these welfare activities ARM is able to:
1. Stop the dropout of the poor students basically the SC/ST and give them the hope of
reading in higher classes and try to make them future good citizen in the society.
2. Protecting the poor families from the dreadful disease malaria and diahhorea by
providing Mosquito net and construction of toilets by teaching them “Prevention is better
than cure”.
3. Providing the ray of hope for good and healthy living to the elderly people those who
were deserted by their family members.
4. Improve the health condition of the poor people in unreached area by providing them free
health check up and medicine.
The Table indicates the details of the welfare activities during the year.
Sl. No Programme No of
Beneficiary
Supported By : GIVE India Mumbai
1 Support to neglected elderly poor 89
2 Support to the poor Sc/ST students of High school the teaching and learning
materials
04
3 Distribution of mosquito net to the poor people to protect them from Malaria 24
4 Sponsorship of free medicine at PHC Paschimbad to the poor peoples those who
have no purchasing capacity.
08
4. Support to the poor SC/ST students of Primary school the teaching and learning
materials
74
Supported By : GLOBEMED USA
5. Free Health Checkup camp in remote unreached villages for the promotion of
health
524
6. Construction of sanitary latrine for the poor SC/ST families to protect them from
the diseases.
10
7 Distribution of mosquito net to the poor families those who have no purchasing
capacity and protect them from malaria
50

21. 21
Supported By : CONNECT INDIA
8. Support of teaching and learning materials to the poor SC/ST Primary school and
high school students those who have lost their teaching materials during the
Phailine.
300

22. 22
Sustainable Agriculture
NABARD Pilot project for Augmenting Farm Productivity in Balasore District:
With the kind support from NABARD-Regional Office Bhubaneswar for the augmentation of
farm productivity ARM Has been implemented in two Blocks namely Baliapal and Bhogarai for
the Khariff and Rabi season. The overall goal of the project is to maximize the income of the
poor farmers in a sustainable way to optimize their production level by creating awareness and
transfer of low cost technology to reduce the cost of farm productivity with the selected
farmers. Looking into the technology the impact will be on other farmers towards the low cost
technology. ARM is implementing since 2012 Khariff season and has given the hard efforts in 27
Grampanchyats of Baliapal Block and 32 Grampanchayats in Bhogari Block. This is the end of
the Pilot project.
With the team spirit and sincere effortsof two Block Coordinators and two accountants 10 no
of agriculture technical Specialist and 29 no of Programme organizer, in both the Blocks the
following activities done during this year.
Sl.N
o
Activities Khariff-14 Rabi – 14-15
Baliapal
Block
Bhogarai
block
Baliapal Block Bhogarai block
Paddy Paddy Paddy G.Nut Pulses Paddy G.Nut Pulses
1 Total Area
covered in ac
869 1127.5 385.5 333.5 62 849.5 181 22.5
2 No of
Farmers
1738 2256 771 667 124 1699 362 45
3 Distribution
of varietal
seed in Quntl
173.8 451.5 72.76 133.45 6.2 169.9 126.7 2.45
Demonstration of improved technology for sustainable production
Sl.No Technology
demonstration
Khariff-14 Rabi-14-15
Baliapal Bhogarai Baliapal Bhogarai
1 Seed cleaning 1738 Farmer 2256 Farmer 1562 Farmer 2106 farmer
3 Seed Treatment 1738 Farmer 2256 Farmer 1562 Farmer 2106 farmer
4 Bio fertilizer 869 Acrs 1127.5 Acrs 781 Acrs 1053 Acrs

23. 23
5 Feromonetrap 6952 Nos 9020 Nos 6496 Nos 8514 Nos
6 T- Stand 8690 Nos 11275 Nos 7810 Nos 10530 Nos
7 Green Manure 869 Acrs 1127.5 Acrs NA NA
8 Line sowing 869 Acrs 1127.5 Acrs 750 Acrs 1053 Acrs
9 SRI NA NA 31 Acrs Not Done
10 NADEP 869 Acrs 1127.5 Acrs 781 Acrs 1053 Acrs
11 Azolla 869 Acrs 1127.5 Acrs
12 Vermi compost 869 Acrs 1127.5 Acrs 781 Acrs 1053 Acrs
13 Use of Micro
Nutrients
869 Acrs 1127.5 Acrs 781 Acrs 1053 Acrs
Activities Conducted
Master
Farmers
Cadre of
Professionals/
PO
PFA
staff Farmers
Govt.
staff Others Total
AWARENESS 1146 9823 34 33 17003 0 3004 29897
TECH. TR (PoP) 176 4596 34 35 2188 0 54 6907
EXPOSURE VISIT/S 8 96 12 6 80 0 10 204
ICT USE 208 1560 18 13 8000 0 827 10418
FISHERIES 10 60 23 18 495 2 0 538
POST HARVEST Mgmt 59 332 34 15 2034 0 76 2191
Sl.No Activities Khariff-14 Rabi-14-15
Baliapal Bhogarai Baliapal Bhogarai
1 Farmers Training 16 20 14 24
2 Video Show 67 78 56 69
3 Farmer’s Club 82 120
4 Meet with Expert
Programme
82 120 82 120
5 Experience Sharing
Workshop
1 1 3 3

24. 24
6 Quarterly Block Level
Meeting
1 1 1 1
7 Exposure Visit of Farmers 1 1 3 3
8 Observation of field day Nil Nil 26 39
9 Promotion of fish farmers 16 142
10 Promotion of farm
Mechanization Hub
9 22 18 68
11 Promotion of Producer
Group
- - 1 1
Major achievements of the project–
• Preparation and use of NADEP compost pit for organic farming
• Preparation and use of Vermin compost Pit for organic farming
• Preparation and use of Azola Pit for organic farming
• Promotion and use of Bio fertilizer to increase the health of soil
• Change of traditional seed to HYV seed for flood resistance and more production
• Promotion and use of Pheromone traps for the reduction of insects in the agriculture
field
• Promotion and use of use of tricocard in the agriculture field to control the insects
• Promotion of summer ploughing for the reduction of insects, weed control, Increase in
Nitrogen in the soil, increase in water resistance capacity of soil
• Promotion of seed treatment to control disease in the agriculture and reduction in cost
of production
• Promotion of T- Stand (Bird Rest Place) to control insects
• 34% Increase in production of the farmer
• 48% Decrease in cost of production of the farmer
• Promotion of soil testing to know the requirement of fertilizer and control the
unnecessary use
• Promotion of Farm mechanization for the cultivation to reduce the cost of labour in
agriculture.
• Promotion of SRI and Line sowing for the increase in productivity

25. 25

26. 26
Promotion of Livelihood of the distressed people:
Helping the distressed and providing livelihood is always an excellent idea. Esteemed Give India Mumbai, ACA Best
seller Fund Denmark, CONNECT India has come forward to support the poor distressed people for the promotion
of livelihood during the phailine and the deserted women. This economic assistance not only provided them food
but also the better living in future.
With these welfare activities ARM is able to:
1. Improve the livelihood and living condition of the distressed poor women, widows, deserted
women, single women, landless poor, fisherman and has given the ray of light to live with
respect in the society.
2. Resettled the livelihood of the entrepreneurs like goatry, poultry, agriculture, bamboo, cane,
tailoring, fisherman and fish farmer those who have lost their livelihood during the Phailine.
3. Promoted the skill of the entrepreneurs by providing them the skill development training on
tailoring, goat rearing, poultry rearing, catching fish techniques, fish farming, bamboo and cane,
new technologies of agriculture.
4. Increased the level of income of the beneficiary.
5. Stop the expected dropout and child labour from the area with the economic support for the
livelihood.
The table indicates the Livelihood Support for Economic upliftment:
Sl.No Programme No of Beneficiary
Supported By : GIVE India
1 Livelihood support to the helpless widows on Goatry 32
2 Livelihood support to the poor fisherman those who have no purchasing
capacity for their livelihood
13
3 Livelihood support to the landless labour family for Backyard poultry 30
4 Tailoring training and support for the tailoring equipments to the neglected
women and widows for their livelihood promotion.
06
Supported By : ACA Best seller Fund, Denmark ( Phailine Support)
5 100 no of goat support to the poor people who have lost their livelihood
during the Phailine
50
6. 1000 no of chick, 500 K.G feeding and 50 no of shelter support to the poor
people who have lost their livelihood during the Phailine
50
7. 1200 no of farmers have been supported with seed ,Bio fertilizer and
pesticide those who have lost their agriculture during the Phailine
1200
8. 194 poor families have been supported with the bamboo, materials and tools
for the resettlement of their livelihood after phailine
194

27. 27
9. 16 no of poor families have been supported with the cane, materials and tools
for the resettlement of their livelihood after phailine
16
10. 65 no of poor fisherman have been supported with fishing Net those who
have lost their fishing net during the Phailine
65
11. 125 no of poor fish farmers have been supported with fingerlings those who
have lost their fishing pond and the fingerlings during the Phailine
125
12 100 no of poor tailors have been supported with tailoring materials those
who have lost their tailoring materials during the Phailine
100
Supported By : CONNECT INDIA
13 220 no of farmers have been supported with 20 K.G of seed those who have
lost their agriculture during the Phailine
220
14 1200 no of chick, 600 K.G of feeding and 60 no of shelter support to the poor
people who have lost their livelihood during the Phailine
60

28. 28
Seed Village ProgrammeKhariff -14 and Rabi -14-15
Seed cluster programme is the innovative idea of NABARD to meet the good quality of seed
deficiency and to supply the seed in time in the District of Balasore. Various Precautionary
measures has been taken in to consideration for the procurement of good quality of seed
locally, like use of foundation seed, no other variety transplanted inside the patches of seed
village, use of low cost technology and more use of Bio-fertilizer for the increase in productivity,
farmers trained on different techniques to be used during the time of preseason, Planting, Plant
protection, Rouging, Harvesting period. Different officers from dept. of Agriculture visited time
to time for the verification and certification of the seed cluster. ARM has implemented in
Baliapal and Bhogarai Block for the more production of good quality of seed.
Training:
Sl.No. Particulars Baliapal Block Bhogarai Block
Kharif-14 Rabi -14-15 Kharif-14 Rabi -14-15
1 Pre season Training 5 4 2 Nil
2 Planting Training 5 4 2 Nil
3 Plant Protection training 5 4 2 Nil
4 Roughing Training 5 4 2 Nil
5 Harvesting Training 3 4 2 Nil
Activities under Seed Cluster Programme:
Sl.No Activities Baliapal Block Bhogarai Block
Khariff-14 Rabi 14-15 Khariff-14 Rabi-14-15
Paddy Paddy Paddy Paddy
1 Total villages covered 6 6 4 Nil
2 Total area 105 Acres 300 Acres 60 Acres Nil
3 Total farmers involved 120 Nos 209 Nos 70 Nos Nil
4 Yield enhancement 28% 34% 34% Nil
5 Total walk through
campaign conducted
35 44 25 Nil

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6 Total farmers used
NADEP compost
120 Nos 209 Nos 70 Nos Nil
7 Total farmers used
Vermin compost
120 Nos 209 Nos 70 Nos Nil
8 Total farmers used
Azolla cultivation
120 Nos 209 Nos 70 Nos Nil
9 Experience sharing
workshop conducted
1 1 1 Nil
10 Seed Mela 1 1 1 Nil
11 Seed produced 1425
Quintl
5600 quintl 1080
quintl
Nil
12 Variety of seed used Ranidhan,
Pratikhya,
MTU 1001
MTU-1010,
Khandagiri
Ranidhan Nil
13 Pheromone traps used 840 Nos 2400 Nos 480 Nos Nil
14 Trico card Used 1260 pcs 3600 pcs 720 Pcs Nil
15 Line Sowing promoted 105 Acres 300 Acres 60 Acres Nil
16 No of T –stand used 1000 nos 3000 Nos 600 Nos Nil
Achievement of the seed cluster programme:
• Enhanced the capacity of farmers for the better identification good quality of seed.
• Promoted low cost technologies among the farmers.
• Promoted the Bio fertilizer.
• Capacity building of the seed growers on seed production.
• Production of good quality of seed increased in the Block
• The deficit of good quality of seed overcomes.
• Other farmers exchanged the seed and seed farmer get more benefit out of this.
• Seed farmers sold their seeds at a higher price.
• The seed farmers not depended upon the other agency and availed in time.
• The procured seed has a good demand in the seed mela.
• Production per acre increased up to 25%.

30. 30
Capacity Building of staff On Monitoring and Evaluation:
To increase the efficiency of the staff of ARM organized different activities with its own fund. S.
Angelis from Chennai a trainer cum consultant of ACA attended as the resource person for the
3 days Workshop on Monitoring and Evaluation and 2 Days refresher workshop on Monitoring
and Evaluation. During the participatory workshop following topics has been discussed by the
resource person:
• Advocacy, what is monitoring and evaluation, Purpose of monitoring and evaluation,
steps of monitoring and evaluation, indicators for monitoring and evaluation. Case
studies presentation, report writing and quality management.
On other days the following workshop has been conducted to skill up the staff for the
implementation of the projects effectively. Mr. Debasis Choudhury and Manoj Kumar Swain
attended as the Resource person and clarified during the workshop.
1. 2 days workshop on quantitative and qualitative data collection for Monitoring.
2. 2 days workshop on compilation of data for monitoring
3. 2 days workshop on SWOT analysis.
4. One day workshop on partnership and agreement with ACA Denmark.
5. 2 days workshop on project appraisal system and project format of ACA Denmark.

31. 31
Emergency Relief by ACA Bestseller fund, Denmark:
During the year cyclone phailin affected to the state of Odisha as well as Balasore District. Loss
of houses, agriculture field make the people homeless and bread less and lost their Job. Looking
in to the hard situation of the affected people ACA bestseller fund Denmark ,CASA, Kolkata,
CONNECT INDIA extended the funding support to rehabilitate the homeless families in baliapal
Block to construct low cost houses and economic rehabilitation of the poor and help less family.
1. 134 no of low cost pucca houses in disaster proof design with low cost sanitary latrines
has been constructed for the poorest of poor people those who have lost their house and
became homeless.
2. 20 no of poultry chicks to 50 poor women, 2 no of goats to 50 women, 65 no of Fishnets
provided to 65 fisherman, 100 no of women provided with tailoring training with
materials,125 no of fish farmers provided with fingerlings, 194 bamboo craftsman
provided with bamboo materials, 16 cane workers have been provided with cane
materials and other inputs have been distributed among the poorest of poor people those
who have lost their livelihood during the Phailine to restore their livelihood.
3. 1200 no of farmers those who have lost their agriculture have been distributed paddy
seed , fertiliser, pesticide for cultivation and other inputs like green manure (Dhanicha)
and bio fertilizer has been given to increase the health of the soil and productivity
Village wise Construction of Low Cost disaster proof design houses:–
With the support from ACA Denmark 134 low cost pucca houses have been constructed during the project period
those poor people lost their houses completely. The Village-wise number of houses constructed and number of
beneficiaries is given below:-
Construction of Low Cost pucca Houses
SL No. Name of the
Village
No. of houses
constructed
SL No.
Name of the Village
No. of houses
constructed
1. Kuhlachada 15 12 Basudevpur 1
2. Ikarpal 5 13 Parulia 9
3. Nayabali 18 14 Badmainsadi 1
4. Baliapal 1 15 Asti 4
5. Routrapur 1 16 Khalpakh 1
6. Bishnupur 24 17 Sungamuhan 5
7. Dalua II 2 18 Kudmansingh Chada 3
8. Sanmainsadi 2 19 Navda 1
9. Badhapal 30 20 Khagadapal 1
10. Badkhanpur 6 21 Nikhira 1
11. Pardipa 2 22 Kantabani 1
Total 134

32. 32
Emergency Relief by Churches Auxiliary for Social Action (CASA), Kolkata.
1. 470 no of phaline affected houses have been provided with GCI sheets to rebuild their
houses.
2. Immediate relief like polythene, cooking and other household utensils, water filter, solar
Light, First Aid Kit, Daily needs for the house has been provided to 2247 no of phailine
affected families.
3. Livelihood support to the 475 no of farmers those who have lost their transplanted paddy
and seed bed in the agriculture field during phailine have been provided seed, fertilizer,
organic pesticide for the restoration of their agriculture field.
Relief assistance By CONNECT INDIA:
1. The children lost their Teaching materials during flood and Phailine were supported with
Notebooks, geometry Box, pen, pencil, Eraser and white paper. 300 no of children have
been benefited with these teaching materials.
2. 60 no of women entrepreneurs have been provided twenty no of poultry chicks, feeding
and construction of shed for the poultry who have been lost their livelihood during
phailine.
3. Livelihood supports to the 220 no of farmers those who have lost their transplanted paddy
and seed bed in the agriculture field during phailine has been provided Paddy seed for the
restoration of their agriculture field.

33. 33
Vocational Training During the year:
ARM Baliapal has taken the initiation for the employment creation and self employment in this
Baliapal Block with the support from different agencies and Government.
• Tailoring Training: Tailoring is a very good livelihood option for the rural women.
Apart from their household work they are working in their home during leisure time and
earning extra which is adding to their family income and increasing the standard of
living. 100 women have been trained and upgraded their cutting skill and stitching skill
of the women and children wear and became self reliant.
• Computer Training: Vocational training for the 17 rural educated youth those who
were not access to the urban area and the family is not able to effort the cost of training
on computer have been provided training on data entry to ensure their future
livelihood.
• Skill Up gradation training on Bamboo Work: The skill up gradation training for
the 194 rural poor traditional Bamboo workers has been conducted and they have been
skilled up varieties of new designs in bamboo work for 5 days training. And after the
completion of training they are earning 25% more income than the traditional bamboo
work. The additional income have been increased their standard of living and the better
education of their children.
• Training on Cane work: Under Baliapal Block 16 traditional women cane workers
have been trained up on Cane work for 5 days on the new design of cane work which is
attracting the customers towards the products and the income level of the women have
been increased by 30% and the standard of living have been increased.
• Micro Enterprise Training: Micro enterprise development training for the 100 rural
women who were in the women SHGs have been conducted in different trade like
Poultry and Goatry for two days. The women have been skilled upon the Management,
identification of diseases, Preparation of different feeding, management of shed,
marketing of the products and management of different diseases at their level for the
increase in quality of the product and increase in the productivity.
• Agriculture Promotion training : 1200 no of farmers have been trained in the
scientific system of HYV paddy cultivation, different system of rice cultivation like SRI,
Line sowing and different new technologies for the increase of the productivity, They
have been trained for 5 days on different skill development on agriculture like summer
ploughing, Seed treatment, Seed cleaning, water management, pesticide management,
soil testing, use of weeder, Pheromontrap, T Stand(Bird rest ), Tricocard, NADEP, AZOLA,

34. 34
Vermin compost use and preparation, Use of Bio fertiliser and less use of chemical
fertiliser
• Training on Fishery development: 125 no of Fish farmers have been trained for 5
days on the topics management of fish pond, identification of disease, management of
disease, Integrated fish farming , preparation of fish feeding etc.
• Training to the fisher man on capturing fish in river and sea: Training has
been conducted for 5 days for 65 no of fisherman. During the training they have been
trained with Practical session on the driving of the motor boat and huilli boat,
Preparation and repairing of different types of fishing net for different source like sea
and river, Identification of availability of fish in sea and river, How to protect to
unforeseen events when they are inside the sea or river, How to Manage the net and
catching fish.

35. 35
ARM FUNDING PARTNERS
1 ACA, Denmark Child Education & Empowerment
2 NABARD,
Bhubaneswar
Women
Empowerment & Sustainable
Agriculture
3 NRHM,Govt. of
Odisha
Primary Health Care
4 CASA Relief & Rehabilitation Programme
5 Give India,Munbai Socio Economic
support to poor
6 Consulate of Japan,Kolkata Construction of School Building
7 GlobeMed,USC, USA Health equity &
rural prosperity
8 Childline India Foundation,
Mumbai
Child care, Protection & Rights
9 Department of Health &
Family welfare, Govt. of
Odisha
Malaria Control Programme
10 Department of
Agriculture, Govof Odisha
RKVY/NFSM Demonstration
11 ABHIDAAN,Hyderabad Social Welfare Programme

36. 36
Identity
• Alternative for Rural Movement (ARM) is a Non Government Development Organization registered under
the Society Registration Act 1860 (Registration. No. BLS-2723-681 dated 16.12.1989) www.armngo.com
• ARM is Registered under the Foreign Contribution Regulation Act 1976 for any foreign donations and
grants (Registration No. 104820036 dated 17.06.1992)
• ARM is registered u/s 12 A of the Income Tax Act, 1961 (Registration No. Judl/37/12A/96-97/17041 dated
04.10.1996.
• ARM is registered u/s 80-G (5)(VI) of Income Tax Act
(Registration No. CIT/CTC/Tech/80(G)-500/2010-11/7053.59 Dated 28th February 2011.
PAN CARD No.AADAA2331A
TAN No.BBNA00835C
• ARM’s Registration Certificates/Memorandum & Byelaws are available to any body on request
• ARM has been functioning its activities since 1989.
• MoA & Byelaw of the organization are available on request
Name and address of the bankers
UCO BANK, AT/PO: Baliapal, Dist:Balasore, State: Orissa, INDIA, Pin Code 756026 (FCRA account as well as
Indian transaction)
ICICI Bank,Balasore FM Golei Branch,Balasore
State Bank of India,Jaleswar Branch
Name and address of Auditors
Sanjeeb Kumar & Associates, Chartered Accountants, 475, ESEN DEN, Aiginia, Asiana Plaza entry, Khandagiri,
Bhubaneswar, Orissa
, India, Ph.0674-2472770/771/772 (Fax)
Email: sanjeeb@sancharnet.in
VISION
To find out an alternative strategy of rural social intervention and facilitate the NGO movement in the state of
Orissa.
Mission:Establishment of an equitable social order through motivation facilitation and self activity among
backward rural communities with emphasis on women and children in the sphere of health, education, human
rights, economy and rural leadership.
GOVERNANCE-DETAILS OF EXECUTIVE COMMITTEE MEMBERS (as on 31.03.2015)
VisionName Age Gender Position on
Executive
Committee
Occupation Area of Competency Meetings
attended
Ms. Sumati Raj* 47 F Chairperson Social Work Group Management 4/4
Mr. Rajendra
Pradhan*
73 M Vice Chairperson Social Work Educationist 4/4
Mr. Rajendra Kumar
Rana*
58 M Co-ordinatinag
Member
Social Work Organization Management 4/4
Ms. Jayanti Giri* 44 F Treasurer Social Work Accounts/Project Management 4/4
Debasis Chaudhuri* 52 M Tribal Development
Secretary
Social Work Project Managemen & Proposal
writing
4/4
Jhadeswar Pradhan* 59 M Member Service Educationist 4/4
CREDIBILITY ALLIANCE NORM COMPLIANCE
REPORT 2014-2015

37. 37
*There is no Blood relation within the Executive Committee Members of ARM
ARM’s Executive Committee met 4 times in the fiscal year 2014-2015 (Dated
23.06.2014,02.09.2014,10.01.2015,28.03.2015)
Minutes of the Executive Committee are documented and circulated to all members.
Accountability & transparency
No remuneration, sitting fees has been paid to Executive Committee members only Rajendra Kumar
Rana,Coordinaating Member received Rs.20,000/- and Ms. Jayanti Giri, member of the Committee received an
amount of Rs.29,600/- for coordinating the project activities.
Remuneration of highest full time paid three staff members (Per month)
Rs.24000/-(Medical Officer) 2. Rs.18150 /- (Technical Specialist ) 3. Rs.13000/- (Project Coordinator)
Remuneration of lowest full time paid staff member (Per month) Rs.3000/-(Teacher)
Staff details (as on 3st March 2015)
Distribution of Staff according to salary level (as on 31.03.2015)
Gross Salary Male Female Total
<5000 4 8 12
5000-10000 35 5 40
10000-25000 12 1 13
25000-50000 0 0 0
50000-100000 0 0 0
100000> 0 0 0
Total 51 14 65
ARM Executive Committee & staff members are availed air travel facilities in India as follows
1- Rajendra Kumar Rana: Rs.29,857/- Executive Committee Member
2- Debasis Chaudhuri :Rs.29,857/- Executive Committee Member
3- Sabitri Jena : Rs.29,857- Staff Member
ARM Executive Committee & staff members are not availed any air travel facilities to any places in abroad.
Donor Agencies of ARM
Address of Organization
ALTERNATIVE FOR RURAL MOVEMENT
AT-Parulia,PO:asti,Via:Baliapal,Dist:Balasore,Odisha-756026
Tel.No.916781253424,Mob.No.919040127260/789446710
E-mail: armorissa@gmail.com Website:www.armngo.com
Mrs. Sumati Ranga* 48 F Member Housewife SHG organisation 4/4
Gender Full time paid Part time paid Contractual paid Total
Female 9 4 1 14
Male 45 1 5 51
Total 54 5 6 65
Indian Donor / Govt. Agencies
NABARD
National Rural Health Mission, Govt. of Odisha
Give India,Mumbai
Childline India Foundation,Mumbai
Department of Agriculture,Govt. of Odisha
Department of Health & Family welfare
Abhidaan,Hyderabad
International agencies:
Action Children Aid, Denmark
GlobeMed,USA
Japan Consulate,Kolkata
Give USA

38. 38

39. 39

40. 40

41. 41
ALTERNATIVE FOR RURAL MOVEMENT
AT/PO:Baliapal,Balasore,Odisha,INDIA-756026
Phone:9167821253424
,MOB:919040127260,917894446710
E-mail:armorissa@gmail.com,arm100@rediffmail.com
www.armngo.com