Arnab Sen

New Delhi Area, India India

Consultant anthropologist

Advertising / Marketing / PR

The interfaces of human, machine and the rest of nature. The real, the virtual and the simulacrum. Identity and community - grounded on the soil or suspended in the cloud. Home and homeland, real or imagined, written, spoken, designed and visualized. Landscapes, people, nomads, online and offline. Anthropology is about living and interpreting these lifescapes. It feels good to do do so. But more importantly it's useful to policy, business and causes. I am a trained anthropologist interested in consumption, media, public culture, technology, sociology of science and technology, innovation and adoption, retail, structural models of brand architecture. My job is to apply these (sometimes e...