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The Future of E commerce-20130502
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Tom Nora
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Presentation for Tech-In-Motion May 1 at AMAZON Irvine.
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The Future of E commerce-20130502
1.
Tech-‐In-‐Mo*on / Startup
Workshops -‐ -‐ The Future of E-‐Commerce Technologies -‐ -‐ ©2013 Tom Nora - - 27 . IV . 2013 The Next Generation of E-Commerce Technologies Tom Nora May 2013 WORKBRIDGE | JOBSPRING
2.
Tech-‐In-‐Mo*on / Startup
Workshops -‐ -‐ The Future of E-‐Commerce Technologies -‐ -‐ ©2013 Tom Nora - - 27 . IV . 2013 Opening Credits Tech-‐In-‐Mo*on: OC Workbridge Associates Jobspring Partners Startup Workshops
3.
Tech-‐In-‐Mo*on / Startup
Workshops -‐ -‐ The Future of E-‐Commerce Technologies -‐ -‐ ©2013 Tom Nora - - 27 . IV . 2013 My Background • Engineer >> Sales & Marke*ng >> CEO Ö Founded and/or led 5 VC backed Startups as CEO • Several successful Exits, M&A, IPOs Ö Mostly Internet SoXware Cos. • Startup Consultant, Mentor, Psychologist since ~2003 • Current: • neoREY.com Biometric Payments & Access • Startup Workshops, becoming its own startup! • Consul*ng
4.
Tech-‐In-‐Mo*on / Startup
Workshops -‐ -‐ The Future of E-‐Commerce Technologies -‐ -‐ ©2013 Tom Nora - - 27 . IV . 2013 My Other Series “The Scalable Startup” Part 1 First Mee*ng to Launch Part 2 First Funding, Funding Lifecycle (+Legal) Part 3 Idea to Product, Produc*za*on Part 4 The Turnaround -‐ Fixing your Revenue Curve
5.
Tech-‐In-‐Mo*on / Startup
Workshops -‐ -‐ The Future of E-‐Commerce Technologies -‐ -‐ ©2013 Tom Nora - - 27 . IV . 2013 E-Commerce Background • Early-‐early in the E-‐commerce Industry Ö Roguewave SoXware -‐ -‐ 1996 • SW Tools, hand-‐coded C++; VC Backed Ö Wonders of the West -‐ -‐ 1999 • Online Art Gallery based in Durango, Colorado Ö Liglefish Commerce -‐ -‐ 2000 • Pooled PlaHorm -‐ -‐ Java/J2EE/Weblogic; VC Backed • 2009 – Now: • iOS, JS, MySQL, Drupal/PHP, Cloud (yes Drupal)
6.
Tech-‐In-‐Mo*on / Startup
Workshops -‐ -‐ The Future of E-‐Commerce Technologies -‐ -‐ ©2013 Tom Nora - - 27 . IV . 2013 New Themes SCommerce RCommerce FCommerce MCommerce Images Everywhere Intui*ve UI Graphical Beauty (= Great Usability) No Less Delays DIY The 15 Minute Website E-‐Payments Mobile Wallet Keyless Entry
7.
Tech-‐In-‐Mo*on / Startup
Workshops -‐ -‐ The Future of E-‐Commerce Technologies -‐ -‐ ©2013 Tom Nora - - 27 . IV . 2013 Biggest Market Impacts (Buyer and Seller) Comfort Buying Online Smartphones Simplicity The New Experience Urgency
8.
Tech-‐In-‐Mo*on / Startup
Workshops -‐ -‐ The Future of E-‐Commerce Technologies -‐ -‐ ©2013 Tom Nora - - 27 . IV . 2013 Biggest Technology Impacts Server Side Scrip*ng Pregy Pictures, Anima*on Apple, Android
9.
Tech-‐In-‐Mo*on / Startup
Workshops -‐ -‐ The Future of E-‐Commerce Technologies -‐ -‐ ©2013 Tom Nora - - 27 . IV . 2013 E-Commerce: Business Model Trending Less “Middle Men” Lower Retail, More Margin Convenient
10.
Tech-‐In-‐Mo*on / Startup
Workshops -‐ -‐ The Future of E-‐Commerce Technologies -‐ -‐ ©2013 Tom Nora - - 27 . IV . 2013 Big E-Commerce Business Trends Lower Barriers to Entry (= Higher Barriers to Success) General TO Niche Busy, Complex TO Simple, Big Images Bricks/Mortar to Dot-‐Com TO Day 1 as Dot-‐Com (Amazon, Ebay,…) Home Computer TO Mobile, Passive E-‐Payments (neoREY Plug) Q.E.D. … Lots of Winners in LA
11.
Tech-‐In-‐Mo*on / Startup
Workshops -‐ -‐ The Future of E-‐Commerce Technologies -‐ -‐ ©2013 Tom Nora - - 27 . IV . 2013 Mobile Growing Quickly = iOS, Android, MS?
12.
Tech-‐In-‐Mo*on / Startup
Workshops -‐ -‐ The Future of E-‐Commerce Technologies -‐ -‐ ©2013 Tom Nora - - 27 . IV . 2013 So Cal based X-Commerce VC Fundings • HauteLook $41M acq. by Nordstrom $270M • Beachmint $73M Silicon Valley VCs • JustFab $110M monthly VIP memberships • Sole Society $20M HauteLook founder • ShoeDazzle $66M Mrs. Kanye; 13M members • $ Shave Club $11M launch 2012; Top VCs $320M right here, plus… • Drum Roll………………..
13.
Tech-‐In-‐Mo*on / Startup
Workshops -‐ -‐ The Future of E-‐Commerce Technologies -‐ -‐ ©2013 Tom Nora - - 27 . IV . 2013 Wanna be a Nasty Girl Gal…
14.
Tech-‐In-‐Mo*on / Startup
Workshops -‐ -‐ The Future of E-‐Commerce Technologies -‐ -‐ ©2013 Tom Nora - - 27 . IV . 2013 NastyGal.com Case Study • Founder working for $13. per hour 2006 • Ebay + Thria Stores 2008-‐2010 • Moved to LA 2009 • Raised $50M in 2012 at $30-‐100M valua*on • Current Valua*on = $500-‐900M • Over 200 job openings • Built on Drupal! / PHP based website
15.
Tech-‐In-‐Mo*on / Startup
Workshops -‐ -‐ The Future of E-‐Commerce Technologies -‐ -‐ ©2013 Tom Nora - - 27 . IV . 2013 Nasty Gal Business Model Very Expensive >> “Designer” Proprietary Designs > Their Own Manufacturer High Margin Vintage = Givency, YSL, Versace 2012 $130M Rev; $100M Net 2009 -‐ -‐ 1.1M 2010 -‐ -‐ 6.5M 2011 -‐ -‐ 28M 2012 -‐ -‐ 130M
16.
Tech-‐In-‐Mo*on / Startup
Workshops -‐ -‐ The Future of E-‐Commerce Technologies -‐ -‐ ©2013 Tom Nora - - 27 . IV . 2013 E-Commerce Design Trends Quieter. Subtle. Warm & Fuzzy. All Images. Very Prehy. Standardiza*on. Big Buhons. Simple. Fun. Fast.
17.
Tech-‐In-‐Mo*on / Startup
Workshops -‐ -‐ The Future of E-‐Commerce Technologies -‐ -‐ ©2013 Tom Nora - - 27 . IV . 2013
18.
Tech-‐In-‐Mo*on / Startup
Workshops -‐ -‐ The Future of E-‐Commerce Technologies -‐ -‐ ©2013 Tom Nora - - 27 . IV . 2013
19.
Tech-‐In-‐Mo*on / Startup
Workshops -‐ -‐ The Future of E-‐Commerce Technologies -‐ -‐ ©2013 Tom Nora - - 27 . IV . 2013
20.
Tech-‐In-‐Mo*on / Startup
Workshops -‐ -‐ The Future of E-‐Commerce Technologies -‐ -‐ ©2013 Tom Nora - - 27 . IV . 2013
21.
Tech-‐In-‐Mo*on / Startup
Workshops -‐ -‐ The Future of E-‐Commerce Technologies -‐ -‐ ©2013 Tom Nora - - 27 . IV . 2013
22.
Tech-‐In-‐Mo*on / Startup
Workshops -‐ -‐ The Future of E-‐Commerce Technologies -‐ -‐ ©2013 Tom Nora - - 27 . IV . 2013 Anatomy of a Failure: Pop-Up Pantry
23.
Tech-‐In-‐Mo*on / Startup
Workshops -‐ -‐ The Future of E-‐Commerce Technologies -‐ -‐ ©2013 Tom Nora - - 27 . IV . 2013 E-Commerce Technology Trends 2000 Client-‐Server Heavy Client Big Java/RDBMS Delays 2010 Web Based Boring UI Busy Thin Clients Flexible Cloud LAMP iOS/Android Na*ve NEXT 2014 Responsive H5/C3/JS No Coding PHP NoSQLs Personal Drupal / xAMP
24.
Tech-‐In-‐Mo*on / Startup
Workshops -‐ -‐ The Future of E-‐Commerce Technologies -‐ -‐ ©2013 Tom Nora - - 27 . IV . 2013 E-Com Tech >> Where It’s Going Responsive Design, Test, Tweak, Iterate HTML5/JS Infinite adjustment; JS back end, Node.js PHP Massive army of amateur coders NoSQLs 100x Faster, Mongo, Big Data Tools Drupal? Look out for this.. PHP based full stack >>> With No Coding Grammys, GILT, Whitehouse.gov, Drupal Commerce. N-‐N-‐NastyGal = $500M value in 3 years
25.
Tech-‐In-‐Mo*on / Startup
Workshops -‐ -‐ The Future of E-‐Commerce Technologies -‐ -‐ ©2013 Tom Nora - - 27 . IV . 2013 How Do I Get In On This??? Two roads diverged in a yellow wood…. 1. The $80-‐100K Job • Tons of Openings in So Cal • Good Old Boys Club >> Uh…. Workbridge? • Many Non-‐Tech Jobs in E-‐Comm. 2. Do Your Own • Many levels of entry – Amazon to Java • SEO, SEM, Social Media, Sell Every Day >> Find Partners • Talk to Online Marke*ng Experts >> Evan
26.
Tech-‐In-‐Mo*on / Startup
Workshops -‐ -‐ The Future of E-‐Commerce Technologies -‐ -‐ ©2013 Tom Nora - - 27 . IV . 2013 No Matter What… Give Before you get. Be Real. A Lihle Help From Your Friends. Network like a fool. Pancakes. Use These 2 Groups. Study PHP.
27.
Tech-‐In-‐Mo*on / Startup
Workshops -‐ -‐ The Future of E-‐Commerce Technologies -‐ -‐ ©2013 Tom Nora - - 27 . IV . 2013 Your First PHP Lesson <?php echo “Hello World!”; ?> prints out Hello World!
28.
Tech-‐In-‐Mo*on / Startup
Workshops -‐ -‐ The Future of E-‐Commerce Technologies -‐ -‐ ©2013 Tom Nora - - 27 . IV . 2013 More Info Programming Codecademy. Udemy. Kahn Academy. Hacker News. General Techcrunch. Crunchbase. Angel.co LinkedIn. SoCalTech. My Blog The Startup CEO = tomnora.wordpress.com
29.
Tech-‐In-‐Mo*on / Startup
Workshops -‐ -‐ The Future of E-‐Commerce Technologies -‐ -‐ ©2013 Tom Nora - - 27 . IV . 2013 Australian E-Commerce Trends
30.
Tech-‐In-‐Mo*on / Startup
Workshops -‐ -‐ The Future of E-‐Commerce Technologies -‐ -‐ ©2013 Tom Nora - - 27 . IV . 2013 Contact Info: Tom Nora < tomnora2020@gmail.com > TWITTER: @tomnora @cowlow Connect with me on Facebook and LinkedIn
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