Getting Engaged

Will they stay or
will they stray?
Strategies to Boost
Engagement

Dr. Allison Rossett
twitter: @arossett

©2012 Allison Rossett

More technology,
more blending,
more choices for our
people, less control of
what happens….

What happens if they don’t elect to do it?
2

Like this. Would you do it or delay, delay, delay?


Or this. Appealing?


Engagement looks like this


And like this


Engagement:
Attentiveness to something,
with that attentiveness accompanied
by a positive feeling.
When engaged, they try,
they read, they post,
they apply, they question,
they keep coming back…


Five Essentials
1: The Right Stuff
2: Guidance, No Flopping About
3: Active
4: Relationships and Community
5: There, when needed,
nothing extra

1: The Right Stuff
Only the relevant


Where do we find
this right stuff?

Through Analysis
evidence-based knowledge of the
work, worker and workplace—


Good old driver’s ed is
engaging --
Right stuff to right people

11

Give it a go

You are tasked with
re-thinking
on-boarding for your
organization. What
is in? What is out?
You cannot do it all.
You should not.


2: Guidance
No flopping around


Mitigate through certainty
• David Rock on lessons
from neuroscience,
SCARF model

• The power of clarity of
expectations, plus….

Net. Net. No flopping around.

We must
guide, monitor, track

3: Active
Learning happens in the “zone of proximal
development,” the area just beyond
current capabilities

(Vygotsky)

http://www.articulate.com/community/showcase/

Active and
thought-provoking


• You are a case worker
• Observe the child
• Consider what you are
seeing in light of
checklist
• Write notes; write
report
• Compare to expert’s
notes and report
http://suddenlysmart.com


4: Relationships
& Community
The power of the social


Crowdsourcing a cure for
brain cancer

How are you using
social media
for workplace learning?
For your own development?


5: There
There, when needed,
nothing extra


There, when new people need it

Source: Jack in the Box. Used by permission.

Performance without
knowledge

Responding to a
pressing need!

Fingertip advice to elevate choices
Lean, when needed

[fooducate.com]

A manufacturing organization must improve safety.
They select a blend, with workplace based elements

Online Assessment Classroom Time Online Community

A discussion, one
Tool to ask individuals The class then focuses
month later, on what
to stop and assess on the results of the
has happened,
their site & safety assessments
what more is needed
their activities
to assure safety


http://www.colletandschafer.com/perfsupp/index.html


How it works in sales for a pharma– a system

Definition. Classes, simulations. Aided performance at
Process and Selected classes on high work.
communication to value topics, to move to Targeted bites of advice,
establish shared view of mastery audio examples, job aids.
great sales skills, Online sim center to Collected from
knowledge, habits enable practices, to practitioners and experts.
compare self to experts There-- on demand.

Yes, Five
Essentials
1: The Right Stuff
2: Guidance, No Flopping About
3: Active
4: Relationships and Community
5: There, when needed,
nothing extra

… which brings
me to my
Engagement
Quotient
(EQ)

Think about your efforts in light of
the EQ.
How are you doing?
a. GREAT. We do just about everything on
the list– and well.

b. OK. We do some of it with plans to move
forward on other elements.

c. NOT SO WELL. We attend to little of that
today.

Wiley/Pfeiffer


Resources
• Beck, J. (2011). Virtual training? Boring or
engaging?http://www.learningsolutionsmag.com/articles/802/virtual-training-are-
you-engaging-or-boring
• Brown, K. G. (2001). Using computers to deliver training: Which employees learn
and why? Personnel Psychology, 54(2), 271-296.
• Lave, J. & Wenger, E. (1991) Situated Learning. Legitimate peripheral
participation, Cambridge: University of Cambridge Press. 138 pages.
• Gamelike learning. (2010) Usablelearning blog.
http://usablelearning.wordpress.com/2010/05/11/game-like-engagement-for-
learning-slides/
• Rossett, A. & Chan, A. (July, 2008). Engaging with the new eLearning. Adobe
Systems White Paper.
http://www.adobe.com/products/acrobatconnectpro/pdfs/engage_elearning.
pdf
• Vygotsky, L. S. (1978). Mind in society. The development of higher
psychological processes. Cambridge, MA: Harvard University Press.
• Zemsky, R. & Massy W.F. (2004).Thwarted Innovation What Happened to e-
learning and Why.
http://www.irhe.upenn.edu/Docs/Jun2004/ThwartedInnovation.pdf

Dr. Allison Rossett, long time professor of Professor of
Educational Technology at San Diego State University, is in the
Training magazine Hall of Fame, CLO Advisory Board, and
Elearning Guild’s Board. Rossett has authored six books,
including a brand new edition of her classic, First Things Fast: a
handbook for performance analysis. Allison writes about and
consults on technology-based learning and metrics.
Allison’s email: arossett@cox.net
Twitter: @arossett

Thank you for spending time with me today.


Getting Engaged

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