3. @arousta
@blueliner
The 7 Pillars of Digital
Marketing is a framework – a
map - for the learning, strategy,
budgeting, execution and
analysis of the entire universe
of digital marketing tactics and
techniques.
4. @arousta
@blueliner
7 Pillars of Digital Marketing
pillar 1. Content (Copy, Video, Photography, Audio)
pillar 2. design UX (Branding, Web Development)
pillar 3. SEO (Organic Search, Organic CSE, Onsite Search)
pillar 4. digital Media (Paid Search, CPM, Affiliate, Retargeting)
pillar 5. CRM (Customer Service, Email Marketing, Web Analytics)
pillar 6. Social media (SMM, Online PR, Networks, Blogs, Games)
pillar 7. Mobile
7. @arousta
@blueliner
7 Pillars of DM: 7 Dimensions
Each dimension acts like a filter, that hones down the
area of consideration or focus further
D1. 7 Pillars
D2. 7 Stages
D3. 7 Levels [Skills and Experience]
D4. X Industries
D5. Y Markets [Markets entail Location, Language, Ethnicity,
Culture and Demographics]
D6. 3 Eras (or Times)
D7. 4 Modes [Marketing, Creative, Technical,
Innovation]
16. @arousta
@blueliner
Thank you for your time!
Arman Rousta
Chief Executive Officer
arman@bluelinerny.com
US – Asia – Europe – Latin America
www.bluelinerny.com
212.904.1240
@arousta
@blueliner