Webinar: Preparing Your Business for Mobile

Preparing Your Business for Mobile * from the 7 Pillars of Digital Marketing framework May 4, 2011 Presented by: Arman Rousta Chief Executive Officer

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Company Overview Core Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Interactive Marketing Clients California Closets (Lifestyle) Completely Bare (Beauty) IZOD Men ’s Fragrance (Beauty) Bogner (Fashion) Allied Home Mortgage (Real Estate) New York Video School (Education) 401kid (Finance) CMS Forex (Finance) Class of 1 (Education) Morningside Translations (Translations) Blueliner is a reputable digital marketing agency based in New York , with presence in Asia, Latin America and Europe . We have built successful social, mobile and search campaigns for hundreds of clients, including: Medical Hair Restoration (Medical) Manhattan Orthopaedic Care (Medical) Russia Today (Media) SogoTrade (Finance) Icebreaker (Fashion) Lufthansa (Travel) Chaa Creek Resort (Travel) Celect.org (Social Media) Bid on the City (Real Estate) Red Clay Media (Marketing)

Pillar 1. Content (Copy, Video, Images) Pillar 2. Web Design UX (Branding, Development) Pillar 3. Organic Search (SEO) Pillar 4. Online Media (PPC, CPM, CPA) Pillar 5. CRM (Relationship, Email, Analytics) Pillar 6. Social Media Pillar 7. Mobile The 7 Pillars of Digital Marketing

The Importance of Time Management ,[object Object]

Poll # 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],P7. Mobile is Global

Mobile Usage (US) ,[object Object],[object Object],[object Object],[object Object],[object Object],*Recent Pew Internet & American Life Foundation study.

Platforms and Devices ,[object Object],[object Object],[object Object],[object Object]

Mobile Marketing Landscape Mobile advertising spending in the US is expected to grow 48% to $1.1 billion 2009: $416 million 2010: $743 million 2011: $1.1 billion *Emarketer

Mobile Marketing Landscape ,[object Object]

Poll # 2 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile is the Connector ,[object Object],[object Object],[object Object]

Utility ,[object Object],[object Object],[object Object],[object Object],[object Object]

Coupons and Discounts ,[object Object],[object Object],[object Object],[object Object],From PromotionalCodes.org.uk

Coupons and Discounts From PromotionalCodes.org.uk

Entertainment ,[object Object],[object Object],[object Object],[object Object],[object Object]

Real-Time Decisions ,[object Object],[object Object],[object Object]

How Does this Apply to Your Business?

The Basics ,[object Object],This Not This

The Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Hits – Donate to Haiti via SMS

[object Object],[object Object],[object Object],Hits – North Face Snow Report app

Miss – Calvin Klein QR Code Billboard ,[object Object],[object Object],[object Object]

QR Codes Marketing Codes that unlock discounts when scanned can be accessible via Facebook and Twitter tag-backs (between Brand/Company and followers) keeping people interested, and are easy and cost-effective contests to maintain

Print QR Code in every Yellow Page that Company is Listed in QR codes are the best process to generate traffic for your site through print media, like the yellow pages and printed local business directory. Use a custom landing page other than homepage that provides, online purchase support, driving direction (map) or contact information. Yellow Page to Shop QR Code Strategy

Codes displayed throughout the stores/shelves to create interest and encourages thorough browsing of the merchandise, ultimately buying ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Shop to Buyer QR Code Strategy These messages will be represented with respective QR codes

Poll # 3 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Arman Rousta Chief Executive Officer [email_address] US – Asia – Europe – Latin America www.bluelinerny.com ,[object Object],[object Object],[object Object],[object Object],[object Object],212.904.1240 office 55 Broad Street, 17 th Floor New York, NY 10004

Webinar: Preparing Your Business for Mobile

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