The document provides information about a Certificate in Digital Marketing program. It defines digital marketing and explains why it is important given customers' growing engagement with digital platforms. The 12-week certificate program covers key areas of digital marketing through real-life case studies and applications. It is intended for graduates, students, and anyone interested in careers in fields like search engine optimization, social media marketing, and web analytics. The course is offered through a partnership between education providers NIIT and the Digital Marketing Institute of Ireland.

1. Certificate
1
in
Digital
Marketing

2. 2
Park Circus
4031 8600
Nagerbazar
6522 1576
EM Bypass
2484 8822

3. 3
Contents
• What is Digital Marketing?
• Why Digital Marketing?
• The Opportunity
• Some Case Studies
• Certificate in Digital Marketing
• About DMI/NIIT

4. 4
What is Digital Marketing?
Wikipedia:
•Digital marketing is marketing that
• makes use of electronic devices such as
• computers,
• tablets,
• smartphones,
• cellphones,
• digital billboards, and
• game consoles
• to engage with consumers and other business
partners.
• Internet Marketing is a major component of digital
marketing.

5. Marketing
V Digital Marketing
“The process of communicating to customers the value of a product or
service”
“The process of communicating with customers the value of a product
or service”
• Broadcast
• Interactive
• Message Driven
• Consumer driven
• Talking
• Listening
• Constrained
• Un-constrained
• Fixed
• Iterative
• Calendar & Budget bound
• Open Ended
• Company Power
• Consumer Power

6. Currently
How is marketing planned and executed?
SPEND
Traditional
TIME
Digital

7. Why Digital Marketing?
- because your customers are on Digital !!
The Evolution of the internet has been characterized by a shift in control from
companies to the consumer
Millions of people every day…chatting, commenting, recommending,
challenging, requesting, posting etc. etc about…
WHAT THEY CONSUME’
1.1 billion people worldwide are exercising this control through digital
channels over their lives, relationships and most importantly…
WHAT THEY CONSUME’

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Why Digital Marketing?
The consumer is
now a creator of
the experience
and products they
want to consume
They are now
connectors as they
share these
experiences with
others

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Why Digital Marketing?

10. 10
India is the third biggest user of the internet in
the world. Total internet user base has crossed
the 150 million mark.
The biggest social media network Facebook
now has in excess of 50 million users in India.
Global digital media spend will exceed $104 billion in
2013 growing at a rate of 10%.
According to the Internet and Mobile Association of
India (IAMAI), the Indian online advertising market is
forecasted to grow by 54% to reach Rs 4,391 crores
by March 2013.
Indian mobile advertising is expected to grow by 37%
to Rs. 144 crore by March 2013.
Industry estimates suggest an acute shortage of
trained professionals who understand the intricacies of
digital marketing.
Digital
Marketing
Opportunit
y

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Some Stats on Internet Usage in
India

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Social Media Statistics

13. Some Case Studies
13
in
Digital
Marketing

14. Advertising on Facebook
Indian Social Media Marketing
Yatra
•INR 1.5 million/month generated from
Facebook
•150K+ users see content from the Page every
day
Kaya Skin Clinic
•20% of revenue for skin clinic comes from
Facebook
•Offer posted on Page generated revenue of INR
8L in 6 days
14

15. Advertising on Facebook
15
Yuvraj Singh - People love great storie
1.9 plus million Followers

16. Not Just Marketing!!
Almost a million likes!
16

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Certificate
in
Digital
Marketing

18. Introduction to Certificate in Digital
Marketing
18
• The Certificate in Digital Marketing is a 12-
week programme.
• Taught through the application of theory
Planning
and
Strategy
Planning
and
Strategy
Planning
and
Strategy
Planning
and
Strategy
on case studies.
• Involve real life requirements and
budgets.
• Give participants exposure to the latest
methods, techniques and tools to
improve digital marketing and brandbuilding efforts
• It will help participants understand how to
integrate digital marketing tactics into the
overall marketing strategy and to maximize
the performance of online marketing
investments.

19. Unique Features of CDM

20. Module Coverage & Class
Schedule

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Who Should Attend
Graduates or Post-graduates studying any of
the following:
- Business Management
- Commerce
- Mass Communication
- Advertising, Management
Communications
- Public Relations
- Journalism
Anyone
interested
in Digital
Marketing
College
Students
Average 13.5 Million search for Digital & Online jobs spread across both these categories

22. Career in Digital Marketing
Jobs Opportunities in Digital Marketing
•SEO (Search engine optimisation)
•SEM (Search Engine Marketing)
•Website designing
•Internet marketing consulting
•Mobile Marketing
•Affiliate Marketing
•Social Media Marketing
•Web Analytics

23. Why you should think about this?
• Become a Digital Marketer, this is a great time!
• If you want to be in marketing, you can’t NOT
know Digital Marketing!
• Become an entrepreneur. Who needs a job?
• Become a Freelancer in addition to your Job or
Studies

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NIIT & DMI
NIIT offers learning and knowledge solutions across 38 countries.
NIIT’s training solutions in IT, Management, BPO, Banking, Finance
and Insurance, Vocational Skills, and Communication & Professional
Life Skills, have impacted over 35 million learners.
Digital Marketing Institute (DMI) of Ireland is the global leader in
digital marketing education.
NIIT and DMI have partnered to redefine digital marketing
education in India.
Certificate in Digital Marketing is a program designed by marketers
for marketers and is the only course in India that carries
International.

25. 25
PARK CIRCUS
4031 8600
NAGERBAZAR
6522 1576
EM BYPASS
2484 8822

26. 26
CONTACT US
Park Circus
4031 8600
Nagerbazar
6522 1576
EM Bypass
2484 8822