10. 1300 766 665
www.ArrowInternet.com.auAugust 2014
What we will cover
• Three Factors that Influence
Performance
• Free Tools
• Live website Audits
• Action Items
• Checklist
10
24. Value Proposition
Define Value Proposition
• Implement value proposition
across website and ads.
• Build consistency across the
platforms.
• Website
• Social media channels
• Banner Display Ads and Google
Search Ads
25. Engage with your visitors!
Write a Compelling Headline
Tell what happens next
36. 1300 766 665
www.ArrowInternet.com.auAugust 2014
Tips to Improve your website’s
Health
36
Reduce the size of the above-the-fold content
Verify your website with Google
Know what you would like to be found for
Build content around synonyms
Broaden your target keyword list
Adapt your content for Conversational queries
Make it easy to like / +1 and share
Keep an eye on metrics like time on site, bounce
rate
39. 1300 766 665
www.ArrowInternet.com.auPrepared by Arrow Internet Marketing
1300 766 665
Connect with us
www.ArrowInternet.com.au
Level 1, 412 Collins Street, Melbourne
3000
Contact us
39
Stay in Touch
Notes de l'éditeur
Drop in Authorship Mark ups — December 19, 2013
Authorship mark-up disappeared from roughly 15% of queries over a period of about a month. The numbers remain volatile and have not recovered to earlier highs.
Panda Dance — June 11, 2013
While not an actual Panda update, Matt Cutts made an important clarification at SMX Advanced, suggesting that Panda was still updating monthly, but each update rolled out over about 10 days. This was not the "everflux" many people had expected after Panda #25.
Exact-Match Domain (EMD) Update — September 27, 2012
Google announced a change in the way it was handling exact-match domains (EMDs). This led to large-scale devaluation, reducing the presence of EMDs in the MozCast data set by over 10%. Official word is that this change impacted 0.6% of queries (by volume
Drop in Authorship Mark ups — December 19, 2013
Authorship mark-up disappeared from roughly 15% of queries over a period of about a month. The numbers remain volatile and have not recovered to earlier highs.
Panda Dance — June 11, 2013
While not an actual Panda update, Matt Cutts made an important clarification at SMX Advanced, suggesting that Panda was still updating monthly, but each update rolled out over about 10 days. This was not the "everflux" many people had expected after Panda #25.
Exact-Match Domain (EMD) Update — September 27, 2012
Google announced a change in the way it was handling exact-match domains (EMDs). This led to large-scale devaluation, reducing the presence of EMDs in the MozCast data set by over 10%. Official word is that this change impacted 0.6% of queries (by volume
Decline in organic traffic across the board. What should you keep in mind when reviewing the data?
Search accounted for approximately one-third of overall traffic.
Google accounted for 31 percent of the organic search engine traffic.
Decline in organic traffic across the board. What should you keep in mind when reviewing the data?
Search accounted for approximately one-third of overall traffic.
Google accounted for 31 percent of the organic search engine traffic.
Decline in organic traffic across the board. What should you keep in mind when reviewing the data?
Search accounted for approximately one-third of overall traffic.
Google accounted for 31 percent of the organic search engine traffic.
Thank you for.
SEO is takes patience and startegy.