rtez is excited to introduce our mobile campaign tool suite, the Artez Mobile Communicator.
The Artez Mobile Communicator is a unique solution that generates real desktop-looking emails delivered to any smartphone. It allows non-profits to bridge the gap between dynamic content and effective mobile delivery.
In this free and quick webinar Deborah Hall & Ian Hembery will show you how easy it is to get up and running with Artez Mobile Communicator, discuss the results the first customers are seeing and of course answer all of your questions about this one a kind offering!
1. Mobilize Your Email
Ian Hembery Deborah Hall
Vice President Vice President - Mobile
2.
3. Currently 0.8 percent of email newsletters
are optimized for mobile,
yet 20 to 30 percent of folks are checking
their email on mobile devices.
Mobile Optimized vs Mobile Readers
30.0%
25.0%
20.0%
15.0%
Is that your email?
10.0%
5.0%
0.0%
Mobile Optimized Mobile Readers
4.
5. Increased number of people are accessing
content on mobile devices
◦ Updating social networks
◦ Checking their email, stocks, sports scores, weather
If you are providing content in form of email
newsletter or social network either -how do
you know what devices to tailor the content
for?
Analytics can help you determine the
platform and therefore create strategies that
are appropriate for your audience
6.
7. If your emails can’t be read on
mobile, you won’t get a
second chance.
8. Emails opened on mobile are likely tracked
as open in your stats program…but are they
really “opened” if they can’t be read?
13. Shorter is better
Include contextual links like:
◦ Click to call us
◦ Send us an email
◦ Store location/address
Teaser for longer format content
Link to mobile friendly pages
14. PROS CONS
Readable on mobile No device analysis
Better than doing Doesn’t maximize your
nothing desktop readers’
experience
15. Salvation Army
◦ Objectives
Deliver content in user friendly format
Opportunity to complete donation while viewing the email
Measure device platforms for mobile strategy
◦ Results
51 % iPhone & 50% Blackberry
55.3 % of consumers clicking directly to the donation form
16.
17.
18. • Full campaign branding on any smartphone
• No texting or carrier fees (of up to 50% of the donation)
• The funds are deposited immediately into your bank account
• Instant e-receipting
• Safety - Artez System is PCI DSS Level 1 Compliant