9. Social Media & Fundraising Reality ... 70% of charities raising over $100k have budgets of $5 million or more.Only 0.4% of organizations raised over $100k through Facebook.
10. Big surprises? The majority of nonprofits are raising $0 - $1000 on Facebook. 80% raised $0 from YouTube, LinkedIn, Flickr.
11. Young folks only like The Twitter … ? The majority of Gen Y, Gen X & Baby Boomers agree post & email are appropriate for charity appeals A small minority agreed social media was appropriate
12. Growing potential in this space… 72% of Canadian donors(63% of Americans) …. made a donation online in 2010
25. “Every donation made online saves The Terry Fox Foundation 80 cents in administrative costs – helping to keep 87 cents of every dollar raised going to cancer research.”“Please use this pledge sheet to complement your online efforts.”
35. Outcomes vs. the same timeframe the previous year: More than 2.5 times the revenue 12 times more new monthly donors acquired The campaign will be re-launched for the holiday season.
68. Stay in Touch! Enjoy free webinars! www.artez.com Claire on Twitter: @snotforprofitClaire on LinkedIN:http://ca.linkedin.com/clairetorontoClaire on email: ckerr@artez.com