Using images on your webiste, blog, EDMS & social media channels have been a proven method to drive traffic and promote your business. People love the simplicity of a message relayed in an image and sometimes these images include text. It's much easier to capture attention and incite engagement. We will look at different ways to create simple but effective images that can be used to promote your business. We will also cover how to integrate Instagram and Pinterest into your social media and marketing campaigns. Simple and effective.

1. Visual Marketing
Your Host: Art Lee
xpressinstagramservices.com www.edudemic.com
1

2. Our Sponsor, the Hive
2

3. Purpose
Learn Value
Meet Like Minded
Promote Talent
3

4. Feedback
Grow Members
Extend your Network
4

5. How to Connect
• Hong Kong Freelance &
SME Group
• Hong Kong Marketing
for Internet
Domination
5

6. The Lazy Era
• Bombarded with content
• Message must be simple
• Low retention
• Scroll and View
6

7. Why
• More engagement
• Catches attention compared
to text (mobile)
• Drive more traffic
• People are visual beings
7

8. Simplify
8

9. Explain
9

10. Express Data
10

11. Promote
11

12. Visual Blog
12

13. Get Attention
13

14. Create Own Content
14

15. Artistic Expression
15

16. Drive App/Videos
16

17. Post Content
17

18. What do you prefer?
18

19. Instagram & Pinterest
19

20. • Facebook purchased for 1 Billion USD
• 100 Million Users
• Trend to Visual Storytelling/Documentation
• No difference between Personal or Business
accounts
20

21. • Verified accounts for businesses
• Pinterest buyers spend more than any other top
global social media sites
• Pinterest sends more traffic to other businesses
than Google+, YouTube, & Linkedin combined.
• www.pinterest.com/source/domain name, to see
content pinned from any site
21

22. • Traffic
• Branding
• Awareness
• Community
• Resource
• Research
How it is used
22

23. X Promote
• Use social networks your
clients are using
• Connect to offline marketing
• Connect to other social
networks (Instagram,
Pinterest, Facebook,
Twitter, YouTube)
23

24. How
• Find influencers to build
brand/conversation
• Must work for audience
participation (must engage)
• Use Hashtags #
• Top Tags
web.stagram.com/hot/
24

25. Create #ashtags -1,2,3
• Check what others are
using first
(hashtags.org)
• Create a relevant
hashtag
• Promote/Publicise
Hashtag to own it!
(anyone can use)
25

26. Personal or Business
• Decide if you are your
company’s personality or
create one
• Create both = more work
• Keep personal & business
networks separate
• image: posterchildprints.com
26

27. Pinterest Categories
27

28. Awesome Views
28

29. Tell a Story
29

30. Build Your Voice
30

31. • Create & Edit your own photos
• Create for Social Networks for image sharing
(focus on mobile more than web)
• Users love mobile, but with videos and photos,
tablets and PCs give better experience.
• Have simple message, drive them somewhere
• Images used to grab attention, like a headline
31

32. 32